Audra Knight - Social Recruitment on a Budget
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The document discusses social media strategies on a budget for Facebook, LinkedIn, and Twitter. It provides information on different types of pages and costs on Facebook, tips for boosting posts and using video. For LinkedIn, it outlines types of pages and recommends using embedded media in job postings. For Twitter, it suggests engaging followers through events with raffles, identifying brand advocates, using scheduling tools, establishing a company hashtag and widget.
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Audra Knight - Social Recruitment on a Budget
- 1. Social Media on a Budget #universumEBC @Media2Knight Audra Knight
- 2. Budget or Not! #universumEBC @media2knight
- 3. Facebook
- 4. Types of Pages Cost* Page Type 0 Personal Page 0 Facebook Groups $$ Corporate Business Page $$$ Careers Business Page #universumEBC @media2knight * To be effective and see results
- 6. Boosting Posts #universumEBC @media2knight
- 7. • Only promote the posts that do well organically (try before you buy!) • Use videos or pictures always! Facebook Ad Tips #universumEBC @media2knight
- 8. Facebook will be all video in 5 years - Nicola Mendelsohn, VP Facebook Europe 2016 “ ” #universumEBC @media2knight
- 9. Facebook Video Tip: Design for sound off #universumEBC @media2knight
- 10. Video on a Budget #universumEBC @media2knight
- 11. Facebook Live #universumEBC @media2knight
- 12. Facebook Job Postings #universumEBC @media2knight
- 13. LinkedIn
- 14. Types of Pages Big Money •Recruiter & Lite Version •New Careers Pages •Job Slots Free •Personal Pages •Company Pages •Showcase Pages #universumEBC @media2knight
- 15. Embedded Media • Photos • Videos • Landing Pages • Campaigns • Slide Share #universumEBC @media2knight
- 16. New Collapsed Summary #universumEBC @media2knight Tip: Add media to current job description, not summary!
- 17. Alternatives to Recruiter Seats #universumEBC @media2knight
- 18. Twitter
- 19. Events Raffle an item using the event hashtag!Trick: : #universumEBC @media2knight
- 20. Brand Advocates #universumEBC @media2knight
- 22. Company Hashtag #universumEBC @media2knight
- 23. Twitter Widget #universumEBC @media2knight
- 24. • Scheduling- Buffer • Sourcing- Followerwonk & Twiangulate • Content- Buzzsumo • Hashtags research o http://hashtagify.me/ o https://tagboard.com/ o https://tweetreach.com/ o https://www.hashtracking.com/ Free Twitter Tools #universumEBC @Media2Knight
- 25. Get Started! Facebook • Start thinking about a video strategy LinkedIn • Embedded Media Twitter • Get your employees on board!