AudienceTeam shares the 3 most common mistakes that professional speakers make when they create their website.

1. AudienceTeam
3Mistakes Every Professional Speaker
Makes On Their Website

2. Professional speakers’ websites
make the same mistakes
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over,
and over,
and over again.

3. AudienceTeam
You organized your website around you
#1

4. Organize your website around
your customer, not yourself.
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(even though you’re the “product”)

5. For most speakers,
the customers are:
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1. People who
hire speakers

6. For most speakers,
the buyers are:
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2. People who
buy your materials

7. Stop trying to sell yourself. Instead,
make it easy to buy from you.
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(you’re the “product”)

8. AudienceTeam
#2You want the Customer to do all the work

9. The customer has lots of options
and too much to do.
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10. Most speakers:
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1. Don’t write sales
copy to address the
buyer’s wants & fears

11. Most speakers:
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2. “Throw up” on
the webpage, with
too many videos
& testimonials

12. Making the customer do all the work
says you’re the discount product.
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(It’s fast food vs a sit-down restaurant)

13. Package and simplify to show that
you understand what she wants, or
wants to avoid.
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(like picking the wrong speaker and losing her job)

14. AudienceTeam
You’re showing off your failures
#3

15. Get rid of all the content that
isn’t current or valid.
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16. This means:
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1. Remove pages,
products, videos, or
descriptions for
speeches you don’t
want to do anymore.

17. This means:
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2. Kill your blog. If you
aren’t writing and
posting at least once a
month. Neglected
blogs highlight that you
start but don’t finish.

18. 95% of speakers should kill their
blog right now.
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19. AudienceTeam
Stop showing off your failures
Stop making the Customer do all the work
Stop organizing your website around you
dean@audienceteam.com