Website promotion-plan


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Website promotion-plan

  1. 1. WEBSITE PROMOTION PLANA STEP BY STEP GUIDE TO PROMOT YOUR WEBSITEYou must do the right things in the right order to get high search engine rankings. Follow the tips inthis checklist to make sure that your website gets the highest possible rankings.
  2. 2. WEBSITE PROMOTIONPLANA STEP BY STEP GUIDE TO PROMOT YOURWEBSITE NOTICE: You Have the Right To Reprint or Give Away this Report If You Keep It Unchanged2011 Copyright Yasser KhodierALL RIGHTS RESERVED. No part of this report may be reproduced or transmitted in any form whatsoever,electronic, or mechanical, including photocopying, recording, or by any informational storage or retrievalsystem without express written, dated and signed permission from the author.Disclaimer. This disclaimer pertains only to the information contained in The informationcontained in this website is for general information purposes only.The information is provided by and whilst we endeavor to keep the informationup-to-date and correct, we make no representations or warranties of any kind, express or implied, about thecompleteness, accuracy, reliability, suitability or availability with respect to the website or the information,products, services, or related graphics contained on the website for any purpose. Any reliance you place onsuch information is therefore strictly at your own risk.In no event will we be liable for any loss or damage including without limitation, indirect or consequential lossor damage, or any loss or damage whatsoever arising from loss of data or profits, arising out of or inconnection with the use of this website.Through this website you are able to link to other websites which are not under the control of have no control over the nature, content and availability of those sites. The inclusion of any links does notnecessarily imply a recommendation or endorse the views expressed within them.Every effort is made to keep the website up and running smoothly. However, Website-promotion-help.comtakes no responsibility for and will not be liable for the website being temporarily unavailable due to technicalissues beyond our control.. 1
  3. 3. “Small Business Marketing Help © 2011” Big Picture Introduction -- Prepare To SucceedThis Website promotion checklist is intended to serve as a frame for those just gettingtheir feet wet in the website promotion activities. It will cover everything from pre‐SEOtips, on/off site optimization, tracking and more. I understand…. - One step at a time is do-able - I will reach humps along the way and beat them.While this is not a technical guide, the goal of this guide it is to provide DO IT YOUR SELFwebsite owners’ with the information they need tobegin their own website promotion journey with alittle more confidence. I have completed these tasks…  Join WPH! Facebook Page.  Follow “WPH! Twitter” Step-by-step instructions  Subscribe to WPH! RSSYou must do the right things in the right order to gethigh search engine rankings. Follow the tips in thischecklist to make sure that your website gets the highest possible rankings.Before you startStep 1: Find the best keywordsStep 2: Optimize your web pagesStep 3: Optimize your inbound linksStep 4: Submit your websiteMeasurabilityChecklist (what you should have done)Resources© 2011 Yasser Khodier - All Rights Reserved. Page 2
  4. 4. “Small Business Marketing Help © 2011” Before You Start Before you begin to promote your website, you need to decide what it is you want your site to accomplish. You must establish what your internet marketing strategy will be.There are two basic kinds of users on the web, those interested in researching a topic and shoppers who have finished their research and are ready to act. Your site should be built to satisfy whichever of these types of searchers you are looking to attract.  Determine before you begin if you are going to be selling something or if you are going to be providing information. Knowing your niche is critical to the success of your website promotion journey.Know who your audience will be and who you want to target. Researchers have differentneeds than shoppers and it can be tricky to target both. Your target audience willdetermine your site focus.1-The goal of the website has to be clearly defined and obvious on every page.Check out this image from the WPH! website:One of the site’s goals is to get visitors to subscribe to mailing list; the form box isfeatured on home page, while image call‐to‐action are present to remind the visitor whatthey will get (the site’s intent.)© 2011 Yasser Khodier - All Rights Reserved. Page 3
  5. 5. “Small Business Marketing Help © 2011” An interesting tool and useful tool that can help you make sure your business is customer-centric not "you-centric" is the We We Calculator. It checks your content and gives you a score that compares how much you talk about yourself to how much you talk about your customers and meeting their needs.Once you have determined what your site is going to be about and who its going to target,you need to2-Analyze your competition. How are they accomplishing their goals, can you improveon what they are doing, and can you offer something more? What is going to set you apartfrom them, and more importantly, put you above them?Consider business factors when deciding who your true competition isSure, the target audience might be the same, but that doesn’t mean they are a directcompetitor to your site. For instance, let’s say you run a small site for your local travelagency. You could say tripadvisor is one of your competitors, since they also provide travelservice.Your local travel agency will never be able to compete against tripadvisor in terms ofmarketing budget, brand recognition and online presence. And that’s ok! Don’t try to beattripadvisor. Focus on beating the other travel agencies across town. They are competing inthe same geographic region for the same foot traffic you are. That is your competition! The following sites can provide you with all the data you need, but you need a human brain to digest and process the information so it can be useful.© 2011 Yasser Khodier - All Rights Reserved. Page 4
  6. 6. “Small Business Marketing Help © 2011”  is powered by and gives you an overview of your site. It’s great for measuring the inbound marketing effectiveness of a site.  provides you with intelligent data about your competitors’ sites: check out what keywords they are ranking for, their various traffic sources, even their ad spending.  is used for pay‐per‐click (PPC) advertising and lets you know the cost of certain keywords.  can give you a good estimate of how much traffic a site is getting. 3-Site structure and navigationYou want to make it easy for someone to do business with you. Your site structureshould lead visitors done a predetermined path of conversion. A website’s goals should bewell reflected in the site design and structure. If your goal is to sell a product, make itevident from the home page.© 2011 Yasser Khodier - All Rights Reserved. Page 5
  7. 7. “Small Business Marketing Help © 2011” Step 1: Find the best keywords  The basics: Why is it important to invest some time to find the best keywords?Keywords are the words that web surfers enter in search engines to find websites. Itspointless to optimize your web pages for keywords that nobody uses in the searchengines.For a successful online marketing campaign, you must target the right keywords. Thekeywords you use should be relevant for your website and web surfers should be searchingfor your keywords.If you target the wrong keywords, your website promotion efforts will be in vain and youwill waste a lot of time and money.Here is the critical part: the keywords have to be directly relevant to the content on thatpage. This can be the hardest thing to do well. Let’s take a look at the SEO Pack!The keywords for this page are “seo pack”, “affordable SEO”, “SEO service” and“affordable SEO service.”© 2011 Yasser Khodier - All Rights Reserved. Page 6
  8. 8. “Small Business Marketing Help © 2011”Keyword research isn’t about what your site does; it’s about what that individual pagedoes. Remember, search engine rank individual pages, not entire sites. Your page has tomatch the user’s search to get pulled. Details about the different keyword types can be discussed here  Tips: Which keywords are good keywords?There are three different keyword types:  keywords for browsing  keywords for comparing  keywords for buying.Keywords for comparing are usually the keywords that work best for search engineoptimization. People who use that keyword type are looking for a solution to their problemand they are ready to buy. To get best results with your search engine optimization efforts,you should concentrate on that keyword type.Most people use a two to four word phrase in a search (Long‐tail keywords ), so phrasesare very effective. Single words cannot be promoted effectively because they are not verytargeted. Internet users who use four-word searches are more likely to purchase goodsor services than those using fewer words (source: Oneupweb Research).Keyword CompetitionThe broader a keyword is (shoes, cat, software, etc) the more competition there is for it.There are plenty of companies who have been at it a lot longer than you and they don’tintend on letting go of their rank. Volume and Competition! How to decide what’s a reasonable keyword strategy You can read more hereThe goal of keyword research is to find the mid range keywords, where there isn’t toomuch competition but still a healthy search volume. A site should have a good mix ofbroad, mid range and long‐tail keywords to make sure they are ideally optimized for anyuser’s search.© 2011 Yasser Khodier - All Rights Reserved. Page 7
  9. 9. “Small Business Marketing Help © 2011”  Warning: What can happen if you target the wrong keywords?If you target the wrong keywords, you will lose time and money.You will invest a lot of time/money in optimizing your web pages for keywords for whichyour website cannot get high rankings at the moment.Or you will invest a lot of time/money in optimizing your web pages for keywords thatdont convert to sales.It is very important that you choose the right keywords that lead to high search enginerankings and sales. Make sure that you choose the correct keyword type.Summary:One word keywords are not very effective because they are not very I know thattargeted. In addition, the competition for these keywords is very highand it is very difficult to get good rankings for them.Web surfers might not use the keywords you expect. For example, I know thatpeople searching for "web design" might actually enter "graphicdesigner" as the keyword. It is important to find the keywords thatpotential customers really use.Internet users who use four-word searches are more likely to purchase I know thatgoods or services than those using fewer words (source: OneupwebResearch).  Action plan: What you should do now o Go to Google free Adword to get estimate for keywords demand and supply o Prepare list of 30-40 related keywords to your business ( keywords that have high search volume with medium-low supply) o Start writing articles about those keywords that provide your clients valuable information.© 2011 Yasser Khodier - All Rights Reserved. Page 8
  10. 10. “Small Business Marketing Help © 2011” Step 2: Optimize your web pages  The basics: Why is it important to optimize your web pages?By optimizing your web pages, you tell search engines for which keywords you want to befound.If you do not optimize your web pages, then search engines wont list your website or theywill list it for the wrong keywords.Optimizing your web pages makes sure that your website can get high rankings for thekeywords of your choice.  Tips: How to optimize your web pagesHigh rankings on Google and other search engines are the result of optimized web pagecontent and good incoming links. Start with optimizing your web page content.By optimizing your web page content, you tell search engines for which keywords you wantto be found. Search engines can only give your web page a high ranking for a certainkeyword if your web page is relevant to that keyword. Make sure that your web pagesdont have major HTML code errors that prevent search engines from indexing your site.Onsite optimization is all about going through each page of your website andincorporating your selected keywords. The following is a list of website componentsthat need to be optimized for SEO:Meta Title Tag: Max 70 characters (including space.). The Meta title tag summarizes thecontent on the page. You’ll also notice the Meta title tag at the top of the webpage when itis opened.Meta Description: Max 150 characters (including spaces). The Meta description is aunique description on the page. This is what is going to convince someone to click throughto your site.Meta Keywords: These are the 2‐5 keywords you have selected for each page. If youright click on a webpage, you’ll see the option to “VIEW PAGE SOURCE.” Here you willsee the code for your webpage.© 2011 Yasser Khodier - All Rights Reserved. Page 9
  11. 11. “Small Business Marketing Help © 2011” This is something that can be changed with your web design tools. You’ll list the Metakeywords here. The order of keywords matters, with the most important being listed first.This denotes significance to the search engines.H1 Tag: The headline of your page. It should incorporate the most important keyword.H2/H3/H4 tags and so on refer to the subheadings of your page.• URL Structure : The URL structure should be used to describe the page. Avoid usinglengthy URLS or choosing generic names like “page1.html.” Don’t stuff your URLs withexcessive keywords (ex: search‐engine‐optmization‐SEO‐searchengineoptimization) as thislooks spammyImage Tags: Also known as alt text, this is what you see when your cursor comes to reston an image. Since the search spiders can’t see images, just text, incorporating an imagetag allows that image to show up in the search results. This is especially useful fore‐commerce sites. It is also good in case the visitor’s browser is having a hard time loadingthe image. They still know what was supposed to be there.• XML Sitemap: This is the last thing you should do to complete onsiteoptimization. XML sitemaps allow search spiders to crawl and index every page on yoursite. Once you have installed a root directory, check out http://www.xml‐© 2011 Yasser Khodier - All Rights Reserved. Page 10
  12. 12. “Small Business Marketing Help © 2011”Check out the Google Webmaster Guidelines for further instructions on submitting yoursitemap.Each page should be treated as a possible entryway to your website. Most websiteowners spend a lot of time on their homepage to the neglect of internal pages. If you doyour SEO right, each page should be able to deliver traffic to your site. Remember, searchengines look at individual pages, not websites as a whole! You should optimize at least six different pages of your website for different but related keywords (the keywords that you found in step 1). Do not optimize the same page for more than one or two keyword phrases.  Warning: What can happen if you do not optimize your web pages?If you do not optimize your web pages then search engines might not be able to index yourpages. In addition, search engines might not be able to find out what your web pages areabout.If you optimize only one web page of your site then it will be very difficult to get highsearch engine rankings. Search engines take your complete website into account. If youhave many web pages that are optimized for different but related keywords than searchengines will think that your web pages are relevant to a certain topic. Relevant web pages get better search engine rankings. For that reason, you should optimize as many pages as possible for different but related keywords.Some HTML errors can prevent search engines from indexing your web pages. If your webpages have such an HTML error, you wont get listed on search engines because searchengines cannot index your pages. For that reason, it is also important to check the HTMLcode of your pages.  Action plan: What you should do nowYou should optimize every page of your website according to the above guidelinesPrepare list of your current website page’s and the new pages according to new keywordsfrom step 1Make a plan and start to optimize page after page, don’t try to do optimization for allpages in the same time© 2011 Yasser Khodier - All Rights Reserved. Page 11
  13. 13. “Small Business Marketing Help © 2011” Step 3: Optimize your inbound links  The basics: Why are inbound links important?Links are one of the most important factors for high search engine rankings. It isnot possible to get high search engine rankings without good incoming links!The idea behind this concept is that search engines think that your website must beimportant if many other websites link to your site. The more other websites link to yourwebsite, the higher your search engine rankings will be.If more than one website has been optimized for the same keyword (see step 2) then thepage with the best incoming links will get the highest search engine rankings.  Tips: How to optimize your inbound linksHigh rankings on Google and other search engines are the result of optimized web pagecontent and good incoming links. You need both to get high search engine rankings.The number of links alone is not enough to improve your search engine rankings. It is alsoimportant that the other websites are related to your website. If the links to yourwebsite include your important keywords in the link text, then its easier to get highrankings for these keywords.If the links to your site include your keywords, then search engines will think that yourwebsite must be relevant for these keywords.The goal of link building is to grow links from many different (yet relevant!) sitesover a period of time. Doing too much or too little link building will actually hurt yourwebsite and SEO efforts. Too much link building looks suspicious to the searchengines. How did one site get 10,000 links in a month without employing some black hatSEO tricks to make it happen? Too little link building means it is not bringing any value toyour site.The first step in link building is to conduct a link audit. You want to run a link auditon your site, as well as your top 10 competitors. This will give you a good baseline to workfrom. You’ll see how much (if any) link building your competitors have done, and you’ll beable to make sure there aren’t any “bad sites” (porn, gambling, alcohol, etc) pointingtowards you. Search engines look at where your one‐way links are coming from and these“bad sites” can negatively impact your ranking.You can use Google Webmaster Tools to analyze your own site if you have signed up forthe free tool (which every website owner should).© 2011 Yasser Khodier - All Rights Reserved. Page 12
  14. 14. “Small Business Marketing Help © 2011” Link building is all about placing your website into areas online that provide good, quality links AND can help generate visitors to your site.Seek to build your website as an “authority” in your industry! Link building should just fallin line with the rest of your online marketing activities.Here are the numerous different promotion channels/link building activitiesavailable to website owners:• Article Marketing Article marketing includes writing for other sites as well as publishing a company blog and newsletter. Write helpful articles and submit them to online article directories, or guest write for other industry websites and blogs. This can help get your company name in more places, as well as establish you as an expert in your field. Practice Tip: make it good. The Google Panda update declared war on content farms (site that churn out spammy, low quality articles purely written for links) and a lot of article directory sites took a hit. You have to be writing quality content that actually interests your audience. Articles should always be informative and not used as a way to sell your product/services. Feel free to include an author’s bio with a few links and anchor text pointing back at you main site.• Document Sharing If you have a few old whitepapers, PowerPoint presentations or transcribed speeches, these make great content to share on document sharing sites like Scribd, DocShare, .doctoc and SlideShare.• Video Marketing Video marketing is inexpensive and easy. Your online video doesn’t have to be a fantasy to be useful. Take a tour of your company’s office, interview various staff members, provide product demonstrations, etc. Videos only need to be 30 seconds to a few minutes to serve their purpose. Any videos that are much longer than that risk losing viewers attention. Practice Tip: optimize each video’s description to help it rank in the search engines, as well as be found by viewers on sites like YouTube, MetaCafe, Vimeo and DailyMotion.© 2011 Yasser Khodier - All Rights Reserved. Page 13
  15. 15. “Small Business Marketing Help © 2011”• Social Networking/bookmarking Create profiles for your business and active users on some of the top social networking sites like Facebook, Twitter LinkedIn etc. There are dozens, if not hundreds of social networking sites available. It will take time to figure out which profiles are useful for your business. With social search gaining importance in the search engine ranking system, it’s not enough to just have social networking profiles. You have to actually use them! Google’s RealTime updates show how much a brand is being talked about online; the more active you are the better.• Blog/forum Comments Research highly relevant blogs that relate to you industry, customers and business and leave appropriate comments. This doesn’t mean you find a blog and drop one of those “OMG! This is exactly the info I needed, thnx!” comments you see clogging the blogosphere. Practice Tip: actually contribute to the conversation. Take the time and actually read the blog! Focus your comment on one of the main points raised by the author. It’s very obvious when someone didn’t actually read the post and their comment is way off base. It doesn’t do anything to help build your reputation. In every possible case, actually use a human name to leave the comment. This is a good faith measure with the blog writer, as people don’t intentionally spam blogs like an automated computer program does. Aim for a minimum of three sentences, as it shows that you put some thought into it. If you get flagged as a spammer, you lose the opportunity to ever comment on that blog again, no matter how much effort you put into leaving comments the second time around.• Directory Submission Submit your website to quality online directories like Yahoo! Directory, dmoz and There are hundreds of general directory sites that you can submit your website to. Most allow for a short bio as well as the link, so it’s one more place to put a company phone number and go after targeted keywords. Also investigate industry specific online directories! Submit to directories that are US based and receive a good amount of traffic and DoFollow PR3+.© 2011 Yasser Khodier - All Rights Reserved. Page 14
  16. 16. “Small Business Marketing Help © 2011” will tell you where the site is listed and can give you an idea of how much traffic the directory gets• Local Profiles More and more users are looking at local search profiles when conducting a search, especially if they are searching from a mobile device. These individual profiles can individually rank, increasing your presence in the SERP (search engine results page). You should create local search profiles for your business at the following places and more • Google Places • Yahoo! Local • Bing • • Yelp • • • CitySearch • Practice Tip: Fill out these local search profiles as completely as possible. If you’re allowed to upload video or photos, do it. Give you complete address and phone number every chance possible! The more information you include the more weight that profile has with the search engines. Local search profiles also provide a place for customers to review your business. Keep an eye on these as a few bad reviews can do severe damage to your foot traffic! Don’t create fake profiles and review your own business. People realize when a company has done this and it devalues your brand.• Industry Associations While this can be expensive, joining industry associations has its own benefits. Becoming a member of your local Chamber of Commerce or other industry associations adds credibility to your website and legitimizes your business. Most industry sites link back to their members, so it might help drive some traffic as well.• Natural Links As you promote your website and build your authority as a leader in your industry through quality content, you will see one‐way links develop naturally over time. They will come from your articles being used as sources, when your posts on© 2011 Yasser Khodier - All Rights Reserved. Page 15
  17. 17. “Small Business Marketing Help © 2011” Facebook are shared by Fans, as press releases are picked up by media sources and so on. Consider these natural links the bonus for all your link building efforts.• Online Publicity Write extraordinary press releases and distribute them online using services* such as: PRWeb PRLeap BusinessWire Press releases should be at least 350‐400 words. You can include anchor text and full links in the body of the press release. Link building efforts should be SCHEDULED with up to 10‐20 different tasks each month for 12 months! Link building is an ongoing process and creating a link building schedule will help you keep track of what you’ve done and where you are lacking. You want to take a diversified approach to your link building. That means you don’t do all your directory submissions onemonth, video marketing the next and so on. Search engines like to see a broad sweep of activities. It feeds into the trust factor‐you are taking your time with your link building, aren’t focusing on one thing and are employing white hat SEO techniques to get the job done.  Warning: What can happen if you do not build inbound links?It is impossible to get high rankings on Google or other major search engines without goodinbound links. It is absolutely crucial to the success of your website that you work on theinbound links to your site.Inbound links are extremely important for modern search engines. You cannot get highsearch engine rankings without good inbound links.© 2011 Yasser Khodier - All Rights Reserved. Page 16
  18. 18. “Small Business Marketing Help © 2011”Summary:Good inbound links are very important if you want to get high search I know thatengine rankings.It is difficult to get high search engine rankings for a web page with I know thatoptimized content that does not have good inbound links.It is difficult to get high search engine rankings for a web page with good I know thatinbound links that does not have optimized content.Links from related websites that contain your keywords will increase the I know thatranking of your website on search engines.Links from automated linking schemes and FFA (free for all) link pages I know thatwont help your rankings because search engines can detect them.Links from your website to websites with a bad reputation (spam sites, I know thatlinking schemes, etc.) can hurt your search engine rankings.The PageRank number that Google displays in the Google toolbar is often I know thatoutdated. If you see a website that seems to have a high quality andthat is related to your website then its okay to exchange links, no matterwhat the displayed PageRank is.  Action plan: What you should do nowSubmit your website to the above places and it will increase your search engine rankings.© 2011 Yasser Khodier - All Rights Reserved. Page 17
  19. 19. “Small Business Marketing Help © 2011” Step 4: Submit your websiteThe basics: Why should you submit your website?By submitting your website to search engines you invite search engines to visit yourwebsite. You ask search engines to take a look at your pages.  Tips: How to submit your site correctlyWPH allows you to submit your website to search engines, Internet directories and specialinterest sites. Only submit your website to the correct categories in Internet directoriesand only submit your website to a special interest site if the site matches the topic of yourwebsite.Do not submit your website if you dont have your own domain name or if your domainname is only a redirection to another domain. Do not submit multiple domains that lead tothe same web space.  Warning: What can happen if you do not submit your site correctly? Do Not Submit Your Site to All Search EnginesWhen you submit your website to search engines, you invite search engine spiders to visityour web pages. That does not mean that your website will get high search enginerankings. If you did not optimize your web pages, its pointless to submit your website to search engines. You wont get high rankings if your web pages are not search engine ready.If you dont use your own domain name or if your website is hosted by an unreliable webhost then it is likely that your website will not be listed on search engines. If the submittedwebsite URL is only a redirection or a welcome page then its also likely that searchengines wont index your website.© 2011 Yasser Khodier - All Rights Reserved. Page 18
  20. 20. “Small Business Marketing Help © 2011”Summary:It is enough to submit only the index page of your web site because I know thatsearch engines will find all other pages of your website through the linkson your site. Do not submit all pages of your website.The moment a search engine spider visits your website is not the I know thatmoment your website is added to the search engine index. Its only themoment in which the search engine takes a look at your site.It takes some time until search engines show your new pages in the I know thatindex. Search engine spiders have to visit your web pages, they have toscan the web pages, they have to evaluate your web pages and theyhave to add your web pages to the index. If your website has manyinbound links, search engines will index your website faster.If you submit an unoptimized website then you wont get high rankings. I know thatOnly submit your website to Internet directories and special interest sites I know thatthat are related to your website. Anything else might be consideredspamming.  Action plan: What you should do now Make sure that you have optimized web pages before you submit your website.© 2011 Yasser Khodier - All Rights Reserved. Page 19
  21. 21. “Small Business Marketing Help © 2011” MeasurabilityHow do you measure the success of your SEO efforts? If you are the marketing managerfor your company, chances are someone is pushing youto prove a return on investment (ROI), so how do youmeasure promotion ROI? Google Analytics also tracks what keywords and keyword phrases led visitors to your site.You can look at a few things: leads, sales, conversion This lets you know if you missedratio and the number of visitors to the site to start.. the mark with your keywordGoogle Analytics is a must for all websites! This free research.tool can help you track how your web traffic interactswith your website. This is incredibly important tounderstand because this information will help you decide what tweaks you need to make toyour website to betterposition it.© 2011 Yasser Khodier - All Rights Reserved. Page 20
  22. 22. “Small Business Marketing Help © 2011” Checklist: What you should have done Make sure that you can tick all of the following boxes:1-Keywords:Have you focused on keywords that consist of two to four words? yesHave you focused on keywords that will bring you targeted visitors instead of keywords with a high yessearch volume?Have you avoided keywords that consist of only one word? yesAre your keywords so targeted that it is very likely that theyll attract visitors that are interested in yesyour products?Do you know which keywords potential customers use to find websites that are similar to yours? yesDo you know the three different keyword types? yesCan you tick all boxes? Great! You can now proceed with the next search engine optimization step.Dont cheat yourself. If you want to get the best results for your website, you really should be able to tick allboxes before you proceed.© 2011 Yasser Khodier - All Rights Reserved. Page 21
  23. 23. “Small Business Marketing Help © 2011”2-Optimization:Does your website consist of at least 5-15 individual web pages? yesDoes each of these web pages contain at least 200 words of visible text? yesDo your web pages contain so much text content that it is easy for web surfers and search engines to yesfind out what your web site is all about?Are your web pages linked so that search engines and web surfers can find all web pages of your yeswebsite through the links on other pages of your site?Does your website navigation use links that search engines can follow? Flash links and JavaScript links yescan cause problems.Do you have optimized at least six of your web pages for your keywords? Each web page should not yesbe optimized for more than one or two keywords or key phrases.Have you made sure that the HTML code of your web pages is valid so that search engines dont have yesdifficulty when they try to index your website?Have you removed frames wherever possible on your website? It is very difficult to get high search yesengine rankings with a website that uses frames.Have you made sure that you dont use a welcome page or intro page on your website? Many search yesengines wont be able to index your site if you use such a page.Do you use as few Flash elements as possible? Search engines cannot index them properly. yes© 2011 Yasser Khodier - All Rights Reserved. Page 22
  24. 24. “Small Business Marketing Help © 2011”Have you made sure that your website URLs dont use special characters or too many variables? yesSearch engines have difficulty with web page URLs that contain many variables.Do your web pages look attractive to human web surfers although they are optimized for search yesengines?Would you prefer your website over a competitor website if you were a web surfer who is not yesaffiliated with you?Does your website have its own domain name and is it hosted on a fast and reliable web server? yesHave you made sure that your web pages dont contain spam elements (hidden text, cloaking or other yesshady tricks)?Do you have an "OK" for all factors in the Top 10 Optimizer report? yes3-Links:Do the links from other websites to your website contain your keywords in the link text? yesHave you used WPHs to submit your site to Internet directories? yesHave use used WPHs to build inbound links to your site? yesDo you get an "OK" for all aspects in WPHs Top 10 Optimizer report? yesCan you tick all boxes? Great! You can now proceed with the next search engine optimization step.Dont cheat yourself. If you want to get the best results for your website, you really should be able to tick allboxes before you proceed.© 2011 Yasser Khodier - All Rights Reserved. Page 23
  25. 25. “Small Business Marketing Help © 2011”4-submit your website:Does your website have its own domain name? yesHave you made sure that your website URL is not just a redirection to another URL? Many search yesengines wont index redirections.Is your website hosted on a fast and reliable web server? Search engines might not index your website yesif your server is too slow of if it is down when the search engine visits your pages.Have you made sure that your website is not hosted on a free server? Many search engines dont yesindex websites that are hosted on free hosting services because they often contain spam.Have you made sure that your website URL doesnt contain special characters? yesCan you tick all boxes? Great!Dont cheat yourself. If you want to get the best results for your website, you really should be able to tick allboxes before you proceed.If you follow the steps described in this checklist then your website will get the best possible rankings on Googleand other search engines.If you have a new website then it will take some time until search engines permanently list your site. Mostsearch engines have filters for newly created websites to avoid spam problems.© 2011 Yasser Khodier - All Rights Reserved. Page 24
  26. 26. “Small Business Marketing Help © 2011” Website Promotion ResourcesIn a nutshell, website promotion is an on‐going process. The Internet is constantlygrowing, with new pages being added and new technology being adapted every day. Thedefinition and critical components of SEO have changed as the way we use the Internethas changed. And I fully expect the industry to keep evolving and keep adapting as timegoes by.I hope this website promotion guide shed some light on a few of your questions andconcerns, and gave you a clearer picture of what website promotion really entails. It’s notall black hat practitioners out to spam your inbox and flood your search results with lowquality content.Here are some recommended resources:• Google Webmaster Guidelines• Bing Webmaster Guidelines/Tools• Google SEO InformationFor Keywords•• Google Keyword ToolFor Content Creation• (This is not free, it cost around 10$/month and $8-15/article)For Ranking© 2011 Yasser Khodier - All Rights Reserved. Page 25
  27. 27. “Small Business Marketing Help © 2011” (WPH!) Services Your Website Promotion Plan© 2011 Yasser Khodier - All Rights Reserved. Page 26
  28. 28. “Small Business Marketing Help © 2011”© 2011 Yasser Khodier - All Rights Reserved. Page 27
  29. 29. “Small Business Marketing Help © 2011”© 2011 Yasser Khodier - All Rights Reserved. Page 28