supermarket

3. A supermarket is a large retailing
business unit selling wide variety
of consumer goods on the basis
of low margin appeal, wide
variety and assortment and
heavy emphasis on
merchandising appeal.

4. Features of Super Market

5. 1. Located in main shopping centre of an area

6. 2. Sells goods on cash basis only

7. 3. Deal in wide variety of goods

8. 4.Operate on self service principle

9. 5. Prices of the products
are generally lower

10. Review Questions
1. What is a super market ?
2. What are the features of super
markets ?

11. Assignment
Make a Comparison between
Super market and
Departmental store and prepare
a detailed report on that.