Amway SWOT, BCG and other analysis

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Astha Benevolent

Contains assignment deatils about the company AMYWAY analysed through BCG Matrix, Swot and Pestel analysis.

Health & Medicine

Strengths
Wide Range of Nutrition
Supplements
Organic ingredients being
core of the products
Weakness
Heavy distribution cost due
to worldwide sale
Opportunities
Health concern awareness
Threats
Online Stratups
Competitors introducing
similar products like P&G,
HUL etc.

Government Allowance for InvestmentPolitical
Locally produced ingridientsEconomical
Focus Group – Home Makers special campaign “Humara
Apna Business”Social
R&D Department with manufacturing units at three Indian
cities
Technological
Meets all requirements/regulations of DSHEA and FDA
Legal
Healthier Lifestyle : Increased intake of Organic products
Environmental

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