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Chaayos | Case Study Solution
1.
CHAAYOS managing a PR
crisis
2.
Case Summary ‘Mental About Chai’ Ads o
Extreme interpretation o ‘Mental’ Health mocking o Disrespectful towards Indian Culture
3.
OVERALL STRATEGY (Reactive Strategy)
4.
Public Apology Come along
with Friends/Family Take Photo Share Moments + Upload #ApniWaliChai Next Order FREE!* * Termes and Conditions Applied
5.
TOOLS : IMPRESSION MANAGEMENT
Expression of Innocence Justification
6.
Measurement of Success? • Social
Media Pages traffic tracking • Footfall Data
7.
Backup? Donations towards
Tea Plantation Workers Old Age Home Mental Health NGOs Get free* basic counselling session * Termes and Conditions Applied
Download now