1. 1 How 5 Sites Got More Traffic and More Sales by Building Trust Bob Angus Senior Product Marketing Manager Symantec Corporation How 5 Sites Got More Traffic and More Sales by Building Trust

2. Who Can You Trust? Viruses Phishing Pharming Identity Theft Scams Fraud Spyware Trojan Horses How 5 Sites Got More Traffic and More Sales by Building Trust

3. Trust Is More Important Than Ever As many as 40,000 websites are compromised per week.1 “Malvertising” spread through ad networks increased 250% in the past quarter.2 Sources: 1. Google, August 2009; 2. Online Trust Alliance, Q3 2010; How 5 Sites Got More Traffic and More Sales by Building Trust

4. Good Internet vs. Bad Internet How 5 Sites Got More Traffic and More Sales by Building Trust

5. The Good Internet How 5 Sites Got More Traffic and More Sales by Building Trust

6. The Bad Internet MALWARE PHISHING SCAMS IDENTITY THEFT SPAM SPYWARE VIRUSES How 5 Sites Got More Traffic and More Sales by Building Trust

8. Don’t trust

9. Bye-bye!Who Can Trust YOU? How 5 Sites Got More Traffic and More Sales by Building Trust

10. The Customer Lifecycle Trust from start to finish. Trust the link, trust the site, trust the transaction How 5 Sites Got More Traffic and More Sales by Building Trust

11. 5 Sites That Got More Traffic and More Sales How 5 Sites Got More Traffic and More Sales by Building Trust 9

12. #1 – MyEnergySolution.com Challenge: Drive new registrations Establish legitimacy of new website How 5 Sites Got More Traffic and More Sales by Building Trust

14. Clear call to action

15. Display VeriSign Trust Seal on home page and transaction pages#1 – MyEnergySolution.com How 5 Sites Got More Traffic and More Sales by Building Trust

17. Pumped up revenues 75%

18. Increase site traffic 10%#1 – MyEnergySolution.com How 5 Sites Got More Traffic and More Sales by Building Trust

20. Reinforce brand imageHow 5 Sites Got More Traffic and More Sales by Building Trust

21. #2 – BedandBreakfast.com How 5 Sites Got More Traffic and More Sales by Building Trust

22. #3 – BillTiger.com Challenge: Drive new registrations Build trust in transactions MORE traffic How 5 Sites Got More Traffic and More Sales by Building Trust

24. Very simple form

25. Display VeriSign Trust Seal on home page and transaction pages#3 – BillTiger.com How 5 Sites Got More Traffic and More Sales by Building Trust

27. Increased registrations 650%

28. 500% more page viewsHow 5 Sites Got More Traffic and More Sales by Building Trust

29. #4 – Bridal Dream Hawaii How 5 Sites Got More Traffic and More Sales by Building Trust

30. #4 – A Bad Nightmare How 5 Sites Got More Traffic and More Sales by Building Trust

31. #4 – Bridal Dream Hawaii How 5 Sites Got More Traffic and More Sales by Building Trust

32. #5 – TheFind How 5 Sites Got More Traffic and More Sales by Building Trust

34. Impressions, page views

35. Sales, registrations, contact us

36. Repeat customers

37. Revenues

38. ProfitsHow 5 Sites Got More Traffic and More Sales by Building Trust

39. Thank You! Check out the SSL bundles www.AspDotNetStorefront.com How 5 Sites Got More Traffic and More Sales by Building Trust 23