Canada

1. Setting up shop in Canada 1
Setting up shop in Canada
Ashton Hilson
Full Sail University
Global Media Management
Kip Roddenberry
July 31, 2021

2. Setting up shop in Canada 2
Setting up shop in Canada
We are Gravity Zero Productions, and we will be discussing our next big international
move. We are opening our first studio internationally in the heart of Ottawa, Canada. There are a
few reasons for the move, starting with the first reason why is we at Gravity Productions are
always looking for new talent and we believe that having a studio setup will help us with the
search as well as set us up for the future with multiple artists working on different projects year-
round. The second reason why with Canada’s position in the WTO as our artist gains more fame,
they will of course have merch for the fans to buy both here in the North Americas and overseas
and with the cost of distribution being so low we can capitalize by having that portion of the
business conducted in Canada. The final reason for the move is also for the launch of our new
product for the public, Gravity Beats.
Gravity Beats is a studio start up kit for new producers and artist to work with when it
comes to creating music. The kit will come with high quality studio headphones, a studio
microphone with filter and boom arm, and finally software containing various sounds, tones and
samples comprised from different sound samples setup by our in-house producers. In our search
for the next great talent, we decided that we wanted to create more opportunity for people to get
their music out to studios so another thing we have included in our product is a way for others to
send us their songs for evaluation with our studio kit. We will have two tiers of the of the product
where one will have everything and 500 sounds, tones, and samples to work with and the second
will have 1000. Pricing will be $500 for the first tier and $600 for the second.
Gravity Beats will be available worldwide, but distribution will begin in Canada starting.
The reason for this choice is because of Canada’s structure and how it benefits our company.
Here are some facts that will give a better perspective. Canada is currently ranked #6 overall for

3. Setting up shop in Canada 3
entrepreneurship scoring high in transparent business practices but more importantly being
connected to the rest of the world. Canada is very public when it comes to trade diversity and
their position in the WTO. How that translates to us a very straight forward approach to the fees
we must pay vs the actual amount of income we are going to make off our product. I know the
concern is how are we getting our product to just about every country and that is again solved by
Canada’s connections in the WTO as they have trade access routes to over 50 countries and a
partnership with the European Union (EU). Also taking into consideration that the U.S is our
next-door neighbor and that Canada, and the U.S. are also best friends we have other trade routes
of distribution by tapping into that network as well.
We will of course be mainly selling in Canada the trade routes we will have access to are
a bonus, but a majority of our products performance data will come from the locals. Now
Canada’s population is around 38 million with around 33 million people having internet access
and is projected to have over 36 million users by 2025 so we do not have to worry if the people
will have internet access. The quality of life in Canada is ranked #1 overall in the world meaning
the economy is great the job market is thriving, and the political landscape is easy to traverse.
The Queen of England of course being the one in charge with the prime minister Justin Trudeau
heading the country’s government, Canada follows a parliamentary democracy with a
constitutional monarchy.
Overall, the decision to open a studio and launch our product in Canada is based off the
info presented here. Gravity Beats will help build a better future with bring in more talent,
putting our producers on the map and getting our brand noticed worldwide. If you have any
further questions, please reach out to me via email or phone. Now that you are aware of our plan,
we hope to see you in the future with us.

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References
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Canada, G. A. (2021, June 2). Government of Canada. GAC.
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Johnson, J. (2021, January 27). Canada: Number of internet Users 2025. Statista.
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O'Sullivan, M. (n.d.). The end of globalization (and the beginning of something new). TED.
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_of_something_new.
Roberts, K. (2020, March 19). Unlike with Europe, U.s.-canada travel restrictions won't affect
trade. Forbes. https://www.forbes.com/sites/kenroberts/2020/03/19/unlike-with-europe-us-
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U.S. News & World Report. (n.d.). Canada ranks among the world's best countries. U.S. News
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