Pioneering companies of the New Normal

Bundl
The pioneering companies
of the new normal.
Inspiring examples to help you find the silver lining
in this disruptive time and accelerate growth.
The new normal
means new
opportunities to
accelerate growth.
As we dive headfirst into the new normal, the range of
innovative thinking shown by companies big and small has
inspired us to consider new ways of working, new business
models, and new ways of connecting with consumers.
The most innovative business moves are all underpinned by the
stay-at-home economy. Consumers’ adjusted lifestyle towards
digital service expectations has forced businesses to reconsider
their relationship with the market.
Entire supply chains were upended, in the case of Pepsico and
Heinz, who launched D2C offerings. Massive music festivals,
like Tomorrowland, have gone virtual and 3D. And dormant
technologies, like GM’s autonomous vehicle Cruise, are now on
the road to relevance.
The true spirit of business was amplified during this disruptive
time of change. We kept our finger on the pulse of all the
pivots, shifts, and adaptations across industries to inspire our
own corporate venturing efforts but also to inspire you to find
new growth.
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
L INKEDINEM A IL
The main moves made in
the new normal.
Ent
Sports and fitness
01 July 2020
Peloton creates own fitness
channel on Roku.
Peloton have pushed their video content, which found fame in
lockdown for their live at-home workouts, onto digital
streaming platform, Roku. This expanded offering sees a once
traditional fitness equipment manufacturer pivot and grow into
a content powerhouse.
The new normal takeaway.
Content marketing has never been more important and should
form part of your brand’s service offering. Peloton’s content
channels have now become their leading USP and generate
revenue on their own.
VISIT WEBSITE FIND OUT MORE
Ent
Retail
30 June 2020
Virtual dressing rooms find
clothes that fit you.
Shoppers are avoiding dressing rooms due to coronavirus fears.
Fit:Match functions as a virtual dressing room where people
receive a 3D body scan and get presented with the shops that
have the perfect size clothes for them.
The new normal takeaway.
Consumers still want to go out shopping. So, find new ways to
augmented existing physical experiences to offer digital and
contactless methods.
VISIT WEBSITE FIND OUT MORE
Ent
Communication
15 June 2020
The new largest mobile
payment platform.
WhatsApp Pay is an in-chat payment feature that allows users
to make monetary transactions via WhatsApp to their contact
list.
The new normal takeaway.
Mobile payments will become the ubiquitous transaction method
from small to large payments, and your company should already be
considering how to harness it.
VISIT WEBSITE GET THE DETAILS
Ent
Entertainment
12 June 2020
VR comes home.
The Park Playground, a corporate venture from Telenet, offers a
brand new 'VR in Home' package. Responding to social distancing
measures, the VR equipment can be ordered online and it is delivered
and picked up directly from your home. Multiplayer games are also
available allowing you to connect socially with your friends.
The new normal takeaway.
VR is on its way to becoming truly mainstream, finally! There are
plenty of new opportunities in the home entertainment and
wellness industries. 
VISIT WEBSITE FIND OUT MORE
Ent
Sports and Fitness
12 June 2020
Facemask for athletes.
Under Armour released a face mask for exercising that’s water-
resistant and reusable. It’s designed to offer comfortable
breathability regardless of how hard you’re pushing yourself.
The new normal takeaway.
Take advantage of new areas for opportunity. Under Armour acted
quickly to address a rapidly growing market gap like face masks.
VISIT WEBSITE FIND OUT MORE
Ent
Entertainment
04 June 2020
Tomorrowland goes virtual.
With larger crowds banned, Tomorrowland “Around The World”
is going virtual, promising a never-before-seen interactive
entertainment experience. Viewers will be treated to the latest
in 3D design, video production, and special effects.
The new normal takeaway.
The combination of live virtual experiences with traditional
physically-present experiences will become a standard offering
across entertainment categories: gaming, theatre, and movies.
VISIT WEBSITE FIND OUT MORE
Get more
insights on
D2C moves.
DOWNLOA D TH E REPOR T
Download this report and discover which
other brands shifted towards D2C.
Ent
Entertainment
04 June 2020
A new kind of dining
experience.
Presto revealed a new Contactless Dining Kit for restaurant
owners. Guests can use their phones to order and pay for their
food, without having to touch anything or anyone. Since
launching it has received orders from countries around the world.
The new normal takeaway.
With normal everyday schemas disrupted, people are looking for
new ways to hold on to their old lifestyles. Focus on new and novel
ways to meet that market gap. 
VISIT WEBSITE FIND OUT MORE
Ent
Food & Beverages
31 May 2020
Drive-thru coffee.
Starbucks is now offering drive-thru and pick-up services at the
majority of its cafes. This solution answers the need for ease,
convenience, and speed from customers, especially in a post-COVID
era, were waiting in line poses a health risk. Starbucks is using models
from others in their industry to reinvigorate their customer experience.
Most industries are wide and serve as a great tool for inspiration.
The new normal takeaway.
Change your focus from traditional brick and mortar store
experiences to on-the-go-solutions.
VISIT WEBSITE FIND OUT MORE
Ent
Hospitality
17 May 2020
#WFH (Work from hotel).
Hamilton Hotel DC offer day rates for remote workers. Private
access to a hotel room turned office suite, complete with fast
internet and a quiet atmosphere is exactly what’s needed when
the confines of home become unbearable.
The new normal takeaway.
Property available for hire can be used in multiple ways beyond its
initial intention. Searching for what consumers need extra space for
in the new normal can unlock new growth.
VISIT WEBSITE FIND OUT MORE
Ent
Food & Beverages
11 May 2020
PepsiCo goes D2C.
PepsiCo is bringing their snacks right to your door with the launch
of Pantryshop.com and snacks.com. Changing eating habits due to
the lockdown offered the perfect opportunity to bypass traditional
distribution channels and test out a new business model.
The new normal takeaway.
Switching to D2C and a digital storefront offers more control over
your supply chain and the relationship with your customers.
VISIT WEBSITE FIND OUT MORE
Ent
Mobility
06 May 2020
Beyond taxis into
delivery vehicles.
Uber Direct offers retailers an on-demand delivery service to quickly
get orders to customers at home. Another new service Uber Connect
let’s consumers send packages to another address in their city.
The new normal takeaway.
Using your assets in new ways will give depth to your offering and
allow customers to build off of it. Venture into spaces beyond your
initial or core offering to unlock brand new markets.
VISIT WEBSITE FIND OUT MORE
Ent
Mobility
01 May 2020
Self-driving cars to
the rescue.
Cruise, the self-driving car division of General Motors, came out of
dormancy to actively flip their non-essential status. They were being
used to make food deliveries around San Francisco for two local food
banks helping free up food bank workers to better serve clients.
The new normal takeaway.
Technologies like autonomous cars and drones are already helping
out with certain human tasks. They’re especially valuable post-
pandemic because they foster more efficient and contact-free
work-places.
VISIT WEBSITE FIND OUT MORE
Ent
Food & Beverages
28 April 2020
Heinz goes digital and D2C.
Tinned-food producer Heinz has launched its first D2C website
amid the peak of the pandemic. Their new offering was built in
less than three weeks and offers bundles of Heinz products to
at-home customers.
The new normal takeaway.
Going digital D2C can be done with pace, even if you’re a large
corporation. Digital storefronts can be built in days, so the main
focus should be nailing the logistics to service customers on time.
VISIT WEBSITE FIND OUT MORE
Find out which
industries will
find a place in the
future normal.
Rapid innovation and adaptation are
serving the new digital needs of consumers.
DOWNLOA D TH E REPOR T
Ent
Apparel & Footwear
05 April 2020
Home workouts with
world-class athletes.
With more people working out at home, Nike’s initiative enables
you to test your athletic endurance against superstars like Cristiano
Ronaldo, Alexander Ovechkin, or Simona Halep. It’s all part of their
2-month-long, star-studded “Living Room Cup” campaign.
The new normal takeaway.
The stay-at-home economy is now how we live. Find new ways to
adapt your products and services to help your customers adapt to
the new normal.
VISIT WEBSITE FIND OUT MORE
Ent
Retail
02 April 2020
Supporting your new
home office.
Staples, which sells everything from paper to sanitizer and
offi ce snacks, has dropped their minimum order requirements
and now offers free deliveries for people making the move to
working from home.
The new normal takeaway.
The home as a workplace is a reality that many people are adapting
to. There is a lot of opportunity in that space for companies to
facilitate the transition.
VISIT WEBSITE FIND OUT MORE
Ent
Music
02 April 2020
Personalized music
messages.
Encore is a marketplace for booking musicians for events. It has since
pivoted to become a marketplace for recorded musical messages
(starting at £15). The pivot has enabled musicians to keep earning
money from home and kept the London-born company afloat.
The new normal takeaway.
Find novel ways to serve your customer base digitally. Experiment
with newer technologies and partnerships to put a new spin on an
existing product.
VISIT WEBSITE FIND OUT MORE
Ent
Food & Beverages
18 March 2020
A “Pub in a Box”
With Signature Brew’s “Pub in a Box”, customers can enjoy all their
favorite pub goodies in the comfort of your own home. This new
distribution model will carry the business into the future, keep loyal
customers engaged, and work alongside their original pub channel.
The new normal takeaway.
When your customer can’t get to you, you need to find new ways to
get to them. Going digital and direct, future-proofs your company if
scenarios like lockdowns happen again.
VISIT WEBSITE FIND OUT MORE
Ent
Entertainment
18 March 2020
Netflix turns social-
distancing into a party.
Netflix released an extension of its app “Netflix Party”. This
Chrome extension allows you to watch movies and shows with
your friends. It also has a feature of group chat so you are able
to talk while watching your favorites.
The new normal takeaway.
In times of social distancing, digital services keep people socially
connected. Consumers are more likely to bond with your brand if it
strengthens their network connections.
VISIT WEBSITE FIND OUT MORE
Ent
Retail
09 March 2020
Delivery by partnership.
Walgreens partnered with Postmates to deliver a wide variety
of grocery items and personal care products. These
partnerships allow brands to serve customers more quickly and
effi ciently.
The new normal takeaway.
Focus on your core business and partner with the many new
startups that offer complementary services like delivery.
VISIT WEBSITE FIND OUT MORE
Ent
Food & Beverages
12 July 2017
Now you can get
Pizza on Facebook!
Albeit an older example, Papa John’s, use of Facebook Instant
Ordering, is relevant now more than ever. The social media
feature allows customers to place orders conveniently whilst
scrolling down their newsfeed.
The new normal takeaway.
Fast consumables require less deliberation before making a
purchase, like deciding what to eat. Use digital channels to close the
gap between enticement and a buying action.
VISIT WEBSITE FIND OUT MORE
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
LINKEDINEM A IL
Adapt to the shift
right now.
Discover new growth
opportunities for your corporation
and create new revenue streams.
1 of 26

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Pioneering companies of the New Normal

  • 1. The pioneering companies of the new normal. Inspiring examples to help you find the silver lining in this disruptive time and accelerate growth.
  • 2. The new normal means new opportunities to accelerate growth. As we dive headfirst into the new normal, the range of innovative thinking shown by companies big and small has inspired us to consider new ways of working, new business models, and new ways of connecting with consumers. The most innovative business moves are all underpinned by the stay-at-home economy. Consumers’ adjusted lifestyle towards digital service expectations has forced businesses to reconsider their relationship with the market. Entire supply chains were upended, in the case of Pepsico and Heinz, who launched D2C offerings. Massive music festivals, like Tomorrowland, have gone virtual and 3D. And dormant technologies, like GM’s autonomous vehicle Cruise, are now on the road to relevance. The true spirit of business was amplified during this disruptive time of change. We kept our finger on the pulse of all the pivots, shifts, and adaptations across industries to inspire our own corporate venturing efforts but also to inspire you to find new growth. Thomas Van Halewyck Co-founder and managing partner at Bundl L INKEDINEM A IL
  • 3. The main moves made in the new normal.
  • 4. Ent Sports and fitness 01 July 2020 Peloton creates own fitness channel on Roku. Peloton have pushed their video content, which found fame in lockdown for their live at-home workouts, onto digital streaming platform, Roku. This expanded offering sees a once traditional fitness equipment manufacturer pivot and grow into a content powerhouse. The new normal takeaway. Content marketing has never been more important and should form part of your brand’s service offering. Peloton’s content channels have now become their leading USP and generate revenue on their own. VISIT WEBSITE FIND OUT MORE
  • 5. Ent Retail 30 June 2020 Virtual dressing rooms find clothes that fit you. Shoppers are avoiding dressing rooms due to coronavirus fears. Fit:Match functions as a virtual dressing room where people receive a 3D body scan and get presented with the shops that have the perfect size clothes for them. The new normal takeaway. Consumers still want to go out shopping. So, find new ways to augmented existing physical experiences to offer digital and contactless methods. VISIT WEBSITE FIND OUT MORE
  • 6. Ent Communication 15 June 2020 The new largest mobile payment platform. WhatsApp Pay is an in-chat payment feature that allows users to make monetary transactions via WhatsApp to their contact list. The new normal takeaway. Mobile payments will become the ubiquitous transaction method from small to large payments, and your company should already be considering how to harness it. VISIT WEBSITE GET THE DETAILS
  • 7. Ent Entertainment 12 June 2020 VR comes home. The Park Playground, a corporate venture from Telenet, offers a brand new 'VR in Home' package. Responding to social distancing measures, the VR equipment can be ordered online and it is delivered and picked up directly from your home. Multiplayer games are also available allowing you to connect socially with your friends. The new normal takeaway. VR is on its way to becoming truly mainstream, finally! There are plenty of new opportunities in the home entertainment and wellness industries.  VISIT WEBSITE FIND OUT MORE
  • 8. Ent Sports and Fitness 12 June 2020 Facemask for athletes. Under Armour released a face mask for exercising that’s water- resistant and reusable. It’s designed to offer comfortable breathability regardless of how hard you’re pushing yourself. The new normal takeaway. Take advantage of new areas for opportunity. Under Armour acted quickly to address a rapidly growing market gap like face masks. VISIT WEBSITE FIND OUT MORE
  • 9. Ent Entertainment 04 June 2020 Tomorrowland goes virtual. With larger crowds banned, Tomorrowland “Around The World” is going virtual, promising a never-before-seen interactive entertainment experience. Viewers will be treated to the latest in 3D design, video production, and special effects. The new normal takeaway. The combination of live virtual experiences with traditional physically-present experiences will become a standard offering across entertainment categories: gaming, theatre, and movies. VISIT WEBSITE FIND OUT MORE
  • 10. Get more insights on D2C moves. DOWNLOA D TH E REPOR T Download this report and discover which other brands shifted towards D2C.
  • 11. Ent Entertainment 04 June 2020 A new kind of dining experience. Presto revealed a new Contactless Dining Kit for restaurant owners. Guests can use their phones to order and pay for their food, without having to touch anything or anyone. Since launching it has received orders from countries around the world. The new normal takeaway. With normal everyday schemas disrupted, people are looking for new ways to hold on to their old lifestyles. Focus on new and novel ways to meet that market gap.  VISIT WEBSITE FIND OUT MORE
  • 12. Ent Food & Beverages 31 May 2020 Drive-thru coffee. Starbucks is now offering drive-thru and pick-up services at the majority of its cafes. This solution answers the need for ease, convenience, and speed from customers, especially in a post-COVID era, were waiting in line poses a health risk. Starbucks is using models from others in their industry to reinvigorate their customer experience. Most industries are wide and serve as a great tool for inspiration. The new normal takeaway. Change your focus from traditional brick and mortar store experiences to on-the-go-solutions. VISIT WEBSITE FIND OUT MORE
  • 13. Ent Hospitality 17 May 2020 #WFH (Work from hotel). Hamilton Hotel DC offer day rates for remote workers. Private access to a hotel room turned office suite, complete with fast internet and a quiet atmosphere is exactly what’s needed when the confines of home become unbearable. The new normal takeaway. Property available for hire can be used in multiple ways beyond its initial intention. Searching for what consumers need extra space for in the new normal can unlock new growth. VISIT WEBSITE FIND OUT MORE
  • 14. Ent Food & Beverages 11 May 2020 PepsiCo goes D2C. PepsiCo is bringing their snacks right to your door with the launch of Pantryshop.com and snacks.com. Changing eating habits due to the lockdown offered the perfect opportunity to bypass traditional distribution channels and test out a new business model. The new normal takeaway. Switching to D2C and a digital storefront offers more control over your supply chain and the relationship with your customers. VISIT WEBSITE FIND OUT MORE
  • 15. Ent Mobility 06 May 2020 Beyond taxis into delivery vehicles. Uber Direct offers retailers an on-demand delivery service to quickly get orders to customers at home. Another new service Uber Connect let’s consumers send packages to another address in their city. The new normal takeaway. Using your assets in new ways will give depth to your offering and allow customers to build off of it. Venture into spaces beyond your initial or core offering to unlock brand new markets. VISIT WEBSITE FIND OUT MORE
  • 16. Ent Mobility 01 May 2020 Self-driving cars to the rescue. Cruise, the self-driving car division of General Motors, came out of dormancy to actively flip their non-essential status. They were being used to make food deliveries around San Francisco for two local food banks helping free up food bank workers to better serve clients. The new normal takeaway. Technologies like autonomous cars and drones are already helping out with certain human tasks. They’re especially valuable post- pandemic because they foster more efficient and contact-free work-places. VISIT WEBSITE FIND OUT MORE
  • 17. Ent Food & Beverages 28 April 2020 Heinz goes digital and D2C. Tinned-food producer Heinz has launched its first D2C website amid the peak of the pandemic. Their new offering was built in less than three weeks and offers bundles of Heinz products to at-home customers. The new normal takeaway. Going digital D2C can be done with pace, even if you’re a large corporation. Digital storefronts can be built in days, so the main focus should be nailing the logistics to service customers on time. VISIT WEBSITE FIND OUT MORE
  • 18. Find out which industries will find a place in the future normal. Rapid innovation and adaptation are serving the new digital needs of consumers. DOWNLOA D TH E REPOR T
  • 19. Ent Apparel & Footwear 05 April 2020 Home workouts with world-class athletes. With more people working out at home, Nike’s initiative enables you to test your athletic endurance against superstars like Cristiano Ronaldo, Alexander Ovechkin, or Simona Halep. It’s all part of their 2-month-long, star-studded “Living Room Cup” campaign. The new normal takeaway. The stay-at-home economy is now how we live. Find new ways to adapt your products and services to help your customers adapt to the new normal. VISIT WEBSITE FIND OUT MORE
  • 20. Ent Retail 02 April 2020 Supporting your new home office. Staples, which sells everything from paper to sanitizer and offi ce snacks, has dropped their minimum order requirements and now offers free deliveries for people making the move to working from home. The new normal takeaway. The home as a workplace is a reality that many people are adapting to. There is a lot of opportunity in that space for companies to facilitate the transition. VISIT WEBSITE FIND OUT MORE
  • 21. Ent Music 02 April 2020 Personalized music messages. Encore is a marketplace for booking musicians for events. It has since pivoted to become a marketplace for recorded musical messages (starting at £15). The pivot has enabled musicians to keep earning money from home and kept the London-born company afloat. The new normal takeaway. Find novel ways to serve your customer base digitally. Experiment with newer technologies and partnerships to put a new spin on an existing product. VISIT WEBSITE FIND OUT MORE
  • 22. Ent Food & Beverages 18 March 2020 A “Pub in a Box” With Signature Brew’s “Pub in a Box”, customers can enjoy all their favorite pub goodies in the comfort of your own home. This new distribution model will carry the business into the future, keep loyal customers engaged, and work alongside their original pub channel. The new normal takeaway. When your customer can’t get to you, you need to find new ways to get to them. Going digital and direct, future-proofs your company if scenarios like lockdowns happen again. VISIT WEBSITE FIND OUT MORE
  • 23. Ent Entertainment 18 March 2020 Netflix turns social- distancing into a party. Netflix released an extension of its app “Netflix Party”. This Chrome extension allows you to watch movies and shows with your friends. It also has a feature of group chat so you are able to talk while watching your favorites. The new normal takeaway. In times of social distancing, digital services keep people socially connected. Consumers are more likely to bond with your brand if it strengthens their network connections. VISIT WEBSITE FIND OUT MORE
  • 24. Ent Retail 09 March 2020 Delivery by partnership. Walgreens partnered with Postmates to deliver a wide variety of grocery items and personal care products. These partnerships allow brands to serve customers more quickly and effi ciently. The new normal takeaway. Focus on your core business and partner with the many new startups that offer complementary services like delivery. VISIT WEBSITE FIND OUT MORE
  • 25. Ent Food & Beverages 12 July 2017 Now you can get Pizza on Facebook! Albeit an older example, Papa John’s, use of Facebook Instant Ordering, is relevant now more than ever. The social media feature allows customers to place orders conveniently whilst scrolling down their newsfeed. The new normal takeaway. Fast consumables require less deliberation before making a purchase, like deciding what to eat. Use digital channels to close the gap between enticement and a buying action. VISIT WEBSITE FIND OUT MORE
  • 26. Thomas Van Halewyck Co-founder and managing partner at Bundl LINKEDINEM A IL Adapt to the shift right now. Discover new growth opportunities for your corporation and create new revenue streams.