2. HISTORY
For over 2000 years Morinda Citrifolia (Noni) have been
used in folk remedies by Polynesians and Hawaiian
Polynesians utilized whole Noni plant in their medicinal
remedies and dye for some of their traditional clothes
A Tongan myth tells of the god Maui being restored to
life by having Noni leaves placed on his body
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3. Introduction
Noni is common name for Morinda Citrifolia and is called as
Indian Mulberry, Ba Ji Tian, Nono or Nonu, cheese fruit, and Nhau
in various cultures throughout the world.
Two most popular varieties of M. Citrifolia (M. Citrifolia var.
Citrifolia and M. Citrifolia var. bracteata) and one cultivator (M.
Citrifolia cultivator Poterri)
Noni products has achieved great demand as food supplement and
used as novel food
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6. Contd…
Aldehyde and Ketone, Acids, Alcohols, Esters, Terpenes and sulfur compounds
are major volatile present in Noni juice
Total phenolic content (TPC) of Tahitian Noni Juice (TNJ) with grape and
blueberry juice, Noni juice contains 65.56% of TPC against 6.54% and 27.90%
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7. Phytoconstituents and their mechanism
Damnacanthal
An anthraquinone induced K-ras
NRK cells at tolerant temperature
without localization of ras
Damnacanthal had not shown any
effect on morphology of RSVTs-
NRK cells states the src oncogene
Hence, damnacanthal is an inhibitor
of ras function
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8. Contd…
Epigallocatechin gallate (EGCG)
Potent antioxidant and antiangenesis activity
Inhibit the quinol oxidase (NOX) enzyme, which is responsible for tumor activity
Alizarin and limonene
Inhibit formation of blood vessels over the tumor by antiangenesis property
Inhibit growth and mutation of malignant cells
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9. Contd…
Quercetin
Decreased cell viability in both low metastatic cell line ACC-2 and high metastatic
line ACC-M
Quercetin significantly decrease the apoptosis in ACC cells through a mitochondria
dependent pathway which showed close correlation with down regulation of NF-
kappaB pathway
Scopoletin
Decreases carrageen induced iNOS and COX-2 expressions in the paw edema
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10. Contd…
Xeronine
Proxeronine combine with proxeroninase present in the body to form Xeronine
Xeronine help to enlarge the pore size of the tumor cells and allow anticancer drugs to
enter the cells more easily
Ursolic acid
Possess anti-carcinogenic effect both externally and internally prevent growth of
cancerous cells and induce apoptosis
Gallic acid
Reduces IgE which induces histamine release from mast cells.
The inhibitory effect mediated by cAMP and intracellular calcium
Decreased level of phorbol 12-myristate 12-acetate (tumor promoter) and calcium
ionophore A23187 stimulated pro inflammatory cytokine gene expression and
production such as TNF-α and IL-6 in human mast cells 10
11. Health Benefits
Effect on esophageal cancer
In vivo studies reported that blueberries, raspberries, strawberries, Noni inhibits the
development of cancer both preventive and curative effect on rat esophageal cancer
induced by N- nitrosomethylbenzylamine
Effect on breast cancer
TNJ were tested on MMTV-neutransgenic mice, showed significant reduction in
tumor weight, size and longer tumor repetition times in mice.
A mouse equivalent of dose for humans (<85 g/day) inhibited the growth of
mammary gland cancer
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12. Contd…
Antitumor activity
Precipitate obtained from Noni juice with sub-optimal doses of cisplatin, doxorubicin,
5- fluorouracil and vincristine
Noni precipitate is a good supplement agent against cancer
Effect on cardiovascular system
Lignans present in Noni prevents arteriosclerosis related to the oxidation of low
density lipoprotein
Effect on cognitive function
Protects brain from stress induced impairment of cognitive function
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13. Contd…
Effect on Alzheimer's disease
Noni juice offers a protective effect against oxidative damage induced by
scopolamine
Superoxide dismutase (SOD) activities maintained
Wound healing activity
Noni leaf extract was found to possess wound healing capacity
Antioxidant like β-carotene, flavanol and iridoids decreases lipid peroxide level
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14. Contd…
Antioxidant activity
Biochemical changes caused by N-methyl-N-nitrosourea (NMU) induced mammary
carcinogenesis in rats
Noni juice significantly increased catalase, SOD and decreased lipid peroxidation
level in NMU challenged group
Also preventive effect against anemia, lymphocytosis and neutrophilia when
compared to NMU control group
Effect on GIT
Noni juice inhibits gastric emptying by stimulation of cholecystokinin (CCK)
secretion which occur with CCP 1 receptor
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15. Contd…
Antimicrobial activity
Powder extract of Noni leaves decreases growth of E. coli, Staphylococcus aureus,
Candida albicans and Aspergillus niger
Ethanolic extract of Noni leaves is effective in treatment of infectious disease
Antiviral activity
1-methoxy-2-Formyl-3-hydroxyanthraquinone isolated from Noni roots suppressed
the cytopathic effect of HIV infected MT-4 cells
Hypoglycemic activity
In vivo studies showed that fermented Noni juice in diabetes induced rats showed
significant decrease in fasting glucose
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16. Contd…
Anti-osteoporotic activity
Anthraquinones isolated from roots of Noni found to inhibit osteoclast tartrate
resistant acid phosphatase (TRAP) activity
Also bone resorption in osteoporotic rats
Contraindication of Noni
Not recommended for patients of liver and kidney dysfunction because of higher
potassium content
Consumption of Noni juice during pregnancy delay ossification and skeleton
alteration in the fetus
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17. Noni Formulation and Applications
Traditional Noni Juice: 40% - 50% recovery of juice from original fruit weight
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