3. delvinia.com
The first generation of data-collecting technologies
required users to input their information or explicitly
communicate their thoughts.
Aaron Reid, Ph.D. Chief Behavioral Scientist
New digital technologies
are changing this reality.
18. delvinia.com
powered by
45
“New Product”
norm: 32
Would you like to see
the report?
Yes
Your concept scored 45
against a norm of 32.
< back
Instant Concept Test
delvinia.com
Analysis of hundreds
of concepts
New
Ad or Product
Concept
19. delvinia.com
Geo-fencing + Passive Metering + Questions
delvinia.com
location
7:00Monday, February 20
Hi Kayla, welcome to the
party! Please connect to
WiFi network and turn on
data tracking in your AC
app. Have fun!
Audience
segmentation
You’re invited to
attend the party
at Cabana Pool Bar
this weekend!
Yes No
Are you able to
make it? Please
RSVP below.
Which emoticon
best describes
your experience
at the party Last
night?
Track mobile activity
(social, text, apps,
communications)
Party location geo-fenced,
alert is sent to user when
location is detected
Layer in addition data:
e.g.: “Did the rain affect your
enjoyment of the party?”