The document outlines the strategy for Trendz Footwear, which aims to become the leading footwear brand in India that meets consumer needs. It details market research showing the size of the Indian footwear market and key trends. The strategy involves targeting youth aged 21-25 in major cities initially and partnering with retailers. Metrics like brand loyalty, engagement and market share will measure success. Revenue is projected to grow from $200 million in 2018 to $1.2 billion in 2019.

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ARUN VIJAPUR
TRENDZ FOOTWARE
Redefining footwear styling
Trendz Footwear Strategy

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Problem Statement

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MARKET RESEARCH COMPETITION TARGET PERSONA
OUR OFFERINGS
OUR VISION
PARTNERS
OUR MISSION
Content OverviewToday’s agenda
MARKET SIZING KPIsTIMELINES

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Assumptions
Operating only in Indian Market
Competing with other footwear brands

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To become the go to footwear brand
that meets the needs & demands of every Indian
OUR VISION

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To build consumer-driven, high quality footwear at
affordable price
OUR MISSION

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Market Research DataKey information
04 Casual footwear accounts to 61% of
the footwear market03
02
India is the second largest
footwear consuming country in
the world after China01
India annually produces 2.1 billion
pairs of which 90 per cent is
consumed domestically
Women’s market is growing at
CAGR of 20% compared to Men’s
market at CAGR of 10%

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Competition AnalysisLandscape today
Price
Quality
Low
High
High

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Target PersonaYouth of India
Customization of
colors and text
Trendy and StylishTech enabled
Affordable
Age group:
21-25 years
Male or female
Profession:
About to graduate or
entry level professional

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Market sizingPrimary target – Students & Entry Level Professionals
$110 MILLION
$7372 MILLION
$737 MILLION
Entry level professionals x
Average spend per year
Total Available Market
Entry level professionals in urban areas x
Average spend per year
Serviceable Available Market
15% of SAM
Serviceable Obtainable Market

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Value PropositionBusiness team Ideas
User engagement via pedometer
Gamification
ENGAGEMENT
Trendy and stylish footwear
Tech enabled
GENX FOOTWEAR
Differentiated monetization model
Base price + pay as you go
PRICING MODEL
International standards & high quality
1 year warranty
INTERNATIONAL QUALITY

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Our PartnersIndia’s leading retail chains

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Q1 2019Q3 2018
Q4 2018 Q2 2019Q2 2018
Our Roadmap18 months timeline
Personalized offering to our
customers
Agreement signoffs with our
partners
Aggressive brand
marketing
Launch in top 10 cities with youth
icon as brand ambassador
Increasing market share and start
targeting to secondary market

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Market sizingSecondary target - Mid Level Professionals
$1.3 BILLION
$32 BILLION
$6.5 BILLION
Mid level professionals x
Average spend per year
Total Available Market
Entry level professionals in urban India x
Average spend per year
Serviceable Available Market
30% of SAM
Serviceable Obtainable Market

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Revenue OpportunityGrowth projections
2019
2020
2021
2018
$1.2B 30% market share
$800M 20% market share
$400M 10% market share
$200M 5%

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BRAND LOYALITY
USER ENGAGEMENT
SOCIAL MEDIA SEMTIMENTS
MARKET SHARE
30% 90 %
80% 70 %
Success KPIsmetrics to measure success

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Thank you

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Back up slides

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SWOT Analysis
THREATSOPPURTUNITIES
WEAKNESSSTRENGTHS
• Industry knowledge
• Connections in apparel &
fashion industry
• Best Engineering team
• VC Funding
• No brand name
• Tough competition
• New company, lot of training
needed for new hires
• Aggressive marketing campaign
by competitors
• Replication by competitors
• Initial quality concerns might not
help in penetrating into market
• Footwear market growing
• Trending setting: New
generation of consumer
appreciated high end footwear

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Primary Target Parameters Million ₹ in millions $ in millions
Population of India 1280
Student population within age group 15-24* 15.00% 192
Entry level professionals population within age group 23-24 40.00% 76.8
Average spend per year per customer in ₹ 6000.00
TAM - Total entry level professionals 460800.000 7372.800
SAM - Entry level urban population 10.00% 46080.000 737.280
SOM - We target to acquire 15.00% 6912.000 110.592
* Source: CIA World Factbook
Primary Target Parameters Million ₹ in millions $ in millions
Population of India 1280
Population of age group 25-54* 40.00% 512
Population age group 25-40 50.00% 256
Average spend per year per customer in ₹ 8000.00
TAM - Total Mid-Senior level professionals 2048000.000 32768.000
SAM - Mid-Senior level urban population 20.00% 409600.000 6553.600
SOM - We target to acquire 30.00% 122880.000 1966.080
* Source: CIA World Factbook
₹ to $ factor 0.016
Mto K factor 1000
Market sizing

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Quality
Tools that allow people or
companies to create, share,
or exchange information
Process
Tools that allow people or
companies to create, share,
or exchange information
Innovation
Tools that allow people or
companies to create, share,
or exchange information
Our ValuesYour great subtitle in this line