2. COMPANY OVERVIEW
• Gymstar.in is a gym and casual sportswear brand
catering to the Indian Market promoted by Raul
Kapoor, a fashion apparel and fitness professional.
• The company focuses on Innovation, Value and
User Comfort.

3. Vision
“To create visually appealing Gym apparel
whilst maximizing functionality and performance”
Values
• Quality: Create a world class fitness and sportswear
entity./ Products provided to end consumers are of
excellent quality and affordable prices.
• Innovation: Create appealing high performance apparel
• Customer Focus: Relate to the customers needs and
wants, direct relationship between the brand and it’s

4. THE INDIAN SPORTS WEAR AND APPAREL MARKET
• Sports wear market in India is valued over Rs. 6000
crores.
• Market growing between 18-20% per annum.
• People are becoming increasingly health conscious and
are turning to fitness and sports activities as a means to
healthy living.
• Sportswear is fast emerging as a high potential category
in the Indian market.

5. Indian apparel market to post a
strong value CAGR of 12%
MARKET SHARE

6. COMPETITION ANALYSIS

7. MARKETING MIX
• Premium quality sportswearPRODUCT
• Affordable: Ranging from Rs. 450/- to 1200/-
PRICING
• Online platforms:
• Websites (Myntra.in, Amazon.in, Gymstar.in)
• Reliance stores India
PLACEMENT
• Free protein shakers
• Flyers (Promo discount codes)/Posters
• Athlete tie-ups/ Known trainers
• Social Media
PROMOTION

8. OBJECTIVES
• Communication Objectives:
To increase brand awareness and value through social
media platforms and celebrity online advertising.
• B2C Marketing Objectives:
 Generate a sales of 1 crore by December 31st 2016
through online platforms: Websites, Social Media,
Promotions

9. Tactics: