Market Planning on Tesla Car in Bangladesh

1. Market Planning on
Tesla Car

2. Presented by
Bangladesh Army University of
Engineering & Technology (BAUET)

3. Group members
 Zarrin Tasnim (16111001)
 Muizz Rafid (16111011)
 Sohael Arshad (16111012) (Creator)

4. Presented to
Md. Abdur Rashid
Assistant professor , (HRM)
Department of Business
Administration
Bangladesh Army University of
Engineering &Technology

5. What is Market Planning of a New Product
The process of analysing one or more potential interesting marketplace in
order to determine how a business can optimally compete in them . The
market planning process typically results in a marketing strategy that can be
used to enhance sales for the business producing it .

6. What is a New Product
The term new product can be mean many things . Sometimes it’s a major
invention or refers to a small modification .
A new product can be called “NEW” for a limited time.
A new product is one that is new in any way for the company concern.

7. Marketing Plan for a new product
launch
1. Conduct Market Research: Learn how is using the product , who will buy it and whom
is it beneficial?
2. Investigate The Competition: Identify the reasons customer purchase else where &
the way that we can entice them to purchase new product
3. Determine our marketing strategy & test it :Most Successful launches involve
marketing of many types .Online promotion , Radio/Television spots, & email
solicitations can all lead a visitor to our website to learn more about the new product &
other product offering.

8. Continue
 4- Create a public relations programme: Ideas include allowing the press to review our
product writing articles to send to public media, giving interviews, & holding a launch
events
 5-Create a time line in the marketing plan: Making a plan & follow up regularly to
ensure that everyone evolved is on schedule .

9. Our new product (An electric car
“TESLA-S”)

11. The configuration of this car
Engine
 Type : Electric
 Power : 382
hp@6,850 rpm
(285 kw)
 Torque : 325 lb-ft
(441 N-m)
 CO2 emissions : N/A
Battery
Type : Lithium-ion
(Li-ion)
Energy : 75 kWh
Voltage : 300 V
Cooling : Liquid
Charging Time
 The battery
takes 7.13 hrs to
get full charged .
 The battery
provides us 64.5
hrs to drive the
car .

12. The configuration of this car
Transmission
 Single-speed
 Any one can
drive
Category
 Vehicle type :Sedan
 Generation : 1st
Fuel Efficiency
 City : 0.01 / 100
km
 Highway : 0.01
/150 km
 Top capacity :
450 km

16. The Pros & Cons

18. Pricing
 The car is much expensive than any other electric cars
 Its price starts up to 66,500 $
 Its final price is 1,34,500$
 That's why we call it a super car & richer car

19. Types of Market planning
1. (Tesla-S) in automobile fair
2. Sponsorship
3. Eco System based car
4. Gaming based car
5. Focus on Elite(richer) based customer

20. (Tesla-S) in automobile fair
 A Automobile Fair is a fair where cars came from all around the world for
giving knowledge of their product to public.
 TESLA -S also putting their car for automobile fair that’s why the world
wide buyers can gain knowledge about it .
 The world knows that a new product is launched.

22. Sponsorship
 Sponsorship is also a part of marketing .
 TESLA-S also sponsoring some events for
marketing promotion.

24. Eco System based car
 Tesla-S is a natural friendly car.
 Its carbon emission is none so it’s a eco system based car
 This car is suitable for them who are conscious about the
nature

26. Gaming based car
 This car is also used in game it is a very popular car for the
gamers by this the car is also becoming popular in the market
. Now a days for this gaming people are getting attracted by
this car for its eco system , truly powerful engine and simple
drive and huge power .
 We can also this type of car in a very popular game such as
“NEED FOR SPEED” game in different series .

27. Focus on Elite(richer) based customer
 We already told that this car is for ELITE (richer) person.
 Richer person have phantasy to buy a new car .
 We focus on that thing on that phantasy to make our car for their buying
list .
 We make that car according to their complexness.

28. SWOT ANALYSIS
S=STRENGTHS
• Proprietary Technology
• Based on SF Bay area
• Uses TESLA stores instead of traditional
distribution through dealers

29. W=WEAKNESS
• Infrastructure not yet developed for
electric cars
• Customer are silly worry of new
innovations
• Price

30. O=OPPORTUNITIES
• Large International market potential
• New lower price models appealing to a wide range of
customers
• Increasing awareness & support for environmentalism

31. T=THREATS
• Competition from established auto companies
• Loss of govt subsidies will drive up prices
• Lawsuits could inhibit /delay innovations

32. Promotional Activities
 Social Media
 Word of the mouth
 Website
 TESLA auto motor shows
 TESLA brand communities
 Product reviews
 Customer events
 Press relies
 CELEBRITIES
 E-mail news teller

33. Conclusion
TESLA motor INC is a great company ,it renew the electric
vehicles industry. It shares its technique to their competitors
eyes.
The company shares its experience in order to build more
electric charging stations to convenience the electric cars
owners.
Finally “GREEN AWARNESS” is very important & most of the
countries are encouraging the green environmental enterprise
such as TESLA-S