This document provides an overview and marketing plan for Daewoo Express Bus Services in Pakistan. It discusses Daewoo's entry into Pakistan to work on the Lahore-Islamabad Motorway project in 1993. Daewoo then began operating intercity and city bus services in Pakistan. The marketing plan aims to position Daewoo as the top transportation company providing a comfortable travel experience. It outlines objectives, target markets, and marketing mix strategies around product, place, promotion and price. The conclusion recommends expanding routes and bus fleet to address overcrowding, and increasing advertising to promote Daewoo's facilities over competitors.
Ppt daewoo express pakistan by AbdulrehmanUsman Shafiat
- Daewoo Express was established in 1997 in Pakistan and has since expanded to serve over 60 destinations across multiple provinces with over 500 buses.
- Its vision is to be the preferred logistics company in Pakistan through trust, teamwork and integrity while benefiting all stakeholders.
- In addition to transportation, it offers services like online booking, cab services, rewards programs and prioritizes safety, security and customer satisfaction.
Daewoo Express is a major transportation company in Pakistan that provides bus services across the country. It has over 30 terminals and serves over 40 destinations. Daewoo Express operates express bus services for long distance travel, as well as city bus services in major urban areas. It also provides cargo transportation services. Daewoo Express aims to provide a safe, efficient and comfortable travel experience for passengers. It has made improvements to modernize the transportation sector in Pakistan. The company focuses on implementing proper management structures and motivational practices to achieve its goals and satisfy customers.
Daewoo Express Ltd was incorporated in 1997 in Pakistan by a Korean company. It began express bus operations in April 1998 and city bus operations in November 1999. The company was initially invested with $1 million and has a total estimated cost of $6.526 million. It initially operated with 20 buses. The company aims to provide quality transportation services and achieve market recognition. It has various departments and services including express bus, city bus, and cargo transportation. The CEO is C.I. Kim and it has over 700 employees across its operations.
The Dove Campaign for Real Beauty was launched in 2003 to coincide with Dove's expansion beyond soap to beauty products. It featured real women rather than models to promote a more inclusive definition of beauty. Research showed only 2% of women saw themselves as beautiful. The campaign significantly increased sales of Dove products by challenging stereotypical beauty standards and inspiring women. It helped redefine consumer behavior towards beauty globally.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
DHL Express United Arab Emirates has over 40 years of experience in the UAE and a 54% market share leadership position. It has strong infrastructure including 1 hub, 2 gateways, 8 TAPA certified secure facilities, 300+ vehicles, and direct daily flights globally. DHL also has certifications for quality, environmental, and health/safety management and was the first UAE company to receive AEO economic operator status.
Ppt daewoo express pakistan by AbdulrehmanUsman Shafiat
- Daewoo Express was established in 1997 in Pakistan and has since expanded to serve over 60 destinations across multiple provinces with over 500 buses.
- Its vision is to be the preferred logistics company in Pakistan through trust, teamwork and integrity while benefiting all stakeholders.
- In addition to transportation, it offers services like online booking, cab services, rewards programs and prioritizes safety, security and customer satisfaction.
Daewoo Express is a major transportation company in Pakistan that provides bus services across the country. It has over 30 terminals and serves over 40 destinations. Daewoo Express operates express bus services for long distance travel, as well as city bus services in major urban areas. It also provides cargo transportation services. Daewoo Express aims to provide a safe, efficient and comfortable travel experience for passengers. It has made improvements to modernize the transportation sector in Pakistan. The company focuses on implementing proper management structures and motivational practices to achieve its goals and satisfy customers.
Daewoo Express Ltd was incorporated in 1997 in Pakistan by a Korean company. It began express bus operations in April 1998 and city bus operations in November 1999. The company was initially invested with $1 million and has a total estimated cost of $6.526 million. It initially operated with 20 buses. The company aims to provide quality transportation services and achieve market recognition. It has various departments and services including express bus, city bus, and cargo transportation. The CEO is C.I. Kim and it has over 700 employees across its operations.
The Dove Campaign for Real Beauty was launched in 2003 to coincide with Dove's expansion beyond soap to beauty products. It featured real women rather than models to promote a more inclusive definition of beauty. Research showed only 2% of women saw themselves as beautiful. The campaign significantly increased sales of Dove products by challenging stereotypical beauty standards and inspiring women. It helped redefine consumer behavior towards beauty globally.
An insight into Fair and Lovely's advertising mix. The slides consist mostly of bullet points. The actual presentation included many videos and verbal explanations, therefore forgive me for the lack of detail. The videos can be found at the following link:-
http://fairandlovely.in/our_history/default.aspx
Project of marketing plan for new product launchmisbah ullah
This document presents a marketing plan for launching a new fruit juice product called "Fresh Vita" by Sun Rise (Pvt) Limited Company. The plan contains an executive summary, situational analysis including competitors and market segmentation, marketing strategy and objectives, marketing mix including product details, pricing, promotion and distribution strategies, implementation budget, and additional considerations. The key points are:
- "Fresh Vita" is a fresh fruit juice drink targeting all age groups to provide energy and refreshment.
- It will be launched in Rawalpindi and faces competition from brands like Shezan, Nestle, and others.
- The marketing strategy aims to position it as a high-quality product at a moderate
DHL Express United Arab Emirates has over 40 years of experience in the UAE and a 54% market share leadership position. It has strong infrastructure including 1 hub, 2 gateways, 8 TAPA certified secure facilities, 300+ vehicles, and direct daily flights globally. DHL also has certifications for quality, environmental, and health/safety management and was the first UAE company to receive AEO economic operator status.
FedEx was founded in 1971 and has grown to be a global leader in delivery services, with $11.5 billion in revenue as of 2014. It operates through four business segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx has established a strong brand through consistent branding elements like its distinctive purple color and "We Understand" tagline. It has grown through strategic acquisitions and by extending its brand across different operating companies through shared branding elements. FedEx continues to invest in technology and innovation to differentiate itself and maintain its competitive edge in the delivery industry.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. One of HUL's most famous products is Fair & Lovely, a skin lightening cream launched in 1978. Fair & Lovely has dominated the skin lightening market through effective marketing campaigns, though some of its early ads received controversy for promoting fairness. The success of Fair & Lovely is attributed to factors like addressing consumer aspirations and being the first mover in the skin lightening category in India. However, the brand also faces threats such as increasing competition and legal issues regarding its messaging.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
PepsiCo entered the Indian market in 1989 and has since established several popular brands. It employs over 6,400 people directly and provides indirect employment to around 200,000 more. PepsiCo distributes its beverages through a network of over 24,000 farmers and distributors to various retail channels. It aims to ensure product availability on shelves and flexible ordering and delivery through an organized distribution system utilizing warehouses, distributors, salespeople, and retailers.
Air Asia: Case study on Growth, Diversification and Low cost StrtegyPartha Pratim Mahanta
This document provides an overview of Air Asia, a low-cost airline based in Malaysia. It discusses Air Asia's vision, mission, profile including fleet size and number of employees/customers. It also summarizes Air Asia's business strategies like frequent flights, safety-first approach, and low fares with no frills. The document performs a SWOT analysis of Air Asia and uses various frameworks like Porter's 5 Forces and BCG matrix to analyze Air Asia. It concludes with discussing Air Asia's future strategies over the next 15 years and future planning to maintain profitability.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
Blue Dart is a leading logistics company in India. It has two main competitive advantages - its strong human resource practices and economic prospects within the growing logistics market. Blue Dart ranked 12th in India's best places to work in 2012. It has a large market share and focuses on customer service, availability, performance and reliability. Blue Dart owns aircraft and has a wide domestic network, technology investments, and financial credibility as core competencies. It faces competition from other domestic and global players but has achieved various awards for its innovative HR practices.
This document presents information about Fair & Lovely skin fairness cream brand. It discusses the history of the brand starting in 1975 as the world's first fairness cream. It outlines the brand's various skin lightening products and competitors. The document also covers Fair & Lovely's target market of young women aged 18-35, and its scholarship programs to support education for women in India. A SWOT analysis identifies the brand's strengths in market presence, weaknesses in issues with activists, opportunities in new products and empowerment programs, and threats from competitors and legal challenges.
Coca Cola Brand Positioning and DifferentiationSara Amjad
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
This document discusses Mars Inc., a large multinational manufacturer of confectionery, pet food, and other food products. It operates factories and offices across the UK, employing over 4,000 people. However, Mars is facing some challenges related to childhood obesity rates in the UK and increasing public health concerns. The document examines Mars' business strategies, product portfolio, marketing campaigns, and potential areas of diversification.
Gati Logistics and Supply Chain PresentationNingsang Jamir
Gati is a leading express distribution and supply chain solutions company in India. It provides end-to-end logistics services across various industries, with an unmatched network reach covering over 60,000 pin codes. Gati is committed to delivering innovative solutions and excellent customer service. The company focuses on five pillars - customized solutions, high reliability, market leadership, value creation, and being a sustainable organization. It has a workforce of over 3,500 professionals and industry-leading IT capabilities to provide customers with visibility and track shipments.
Condom Industry and promotion StartegyIrfan Pathan
Warm Condom Pvt. Ltd. is conducting market research on condoms in Ahmedabad, India. They surveyed 40 males ages 20-40 and above, 8 females ages 20-40, and 10 chemists. Most purchases are made by men ages 20-45, who prefer Kohinoor and Moods brands. The document analyzes competitors and marketing strategies. It proposes introducing Warm Condom's new products - flavored condoms called Extra Power and Heart Killer, and female condoms. Packet designs, advertisements and interviews with condom users are also discussed.
This document summarizes an innovation case study about Agarwal Packers and Movers Limited (APML), a leading logistics company in India. Key innovations by APML included developing reusable fabric sheets instead of corrugated sheets to reduce packaging costs. They also designed trendy bags to transport goods instead of cartons. These innovations helped APML reduce costs while maintaining or lowering service prices for customers. The document provides background on APML and describes their domestic relocation process and efforts to continuously improve service quality through employee performance reviews, customer feedback analysis, and an innovation process involving all levels of the organization.
Blue Dart Express Delivery Services: Competition and StrategyVishrut Shukla
Group No. 13 analyzed the express delivery service industry in India. Blue Dart Express is the market leader with over 40% market share in air cargo. It has an extensive network across India and provides fast and reliable service. While Blue Dart has sustained competitive advantages through its brand, network, and alliance with DHL, competition is increasing from players like Gati and DTDC who are improving technology and expanding networks. To maintain leadership, Blue Dart should focus on customer service, expanding reach, adopting new technologies, and partnering with e-commerce companies.
- Dove is a personal care brand owned by Unilever that produces soap and beauty products.
- Dove positions itself as more than just a soap but a mild moisturizing beauty bar. It markets itself as containing deep moisturizers for the skin.
- Dove targets all women through campaigns promoting confidence in personal beauty regardless of age, shape or size.
Brand Communication Strategy of Nestle's Maggialishajain342
This document provides an overview of the brand communication strategy of Maggi noodles before and after a 2015 food safety crisis in India.
Before the crisis, Maggi positioned itself as a quick cooking noodle brand targeting children and their mothers. It communicated messages around convenience and popularity. After being accused of containing unsafe lead and MSG levels, Maggi faced extreme backlash. It initially did not respond well to the crisis, lacking transparency and a strong communication response.
After months of rebuilding trust, Maggi launched new ad campaigns themed "#WeMissYouToo" featuring young men expressing how much they missed the brand. The objective was to shift negative emotions to nostalgia and rebuild affection for Maggi. A later campaign "#
This document provides an overview of PepsiCo, including its history, organizational structure, products, departments, competitors, and quality control methods. Some key details:
- PepsiCo was founded in 1965 through the merger of Pepsi-Cola Company and Frito-Lay and is now one of the largest food and beverage companies worldwide.
- It has a decentralized structure with regional business units and is led by a global CEO.
- Major products include Pepsi, Lay's, Gatorade, Quaker Foods. Competitors include Coca-Cola and Kraft Heinz.
- Quality is ensured through strict food safety policies, supplier standards, and product innovation programs managed by
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
M.Y. Ganesh has over 30 years of experience in logistics and supply chain management. He has held leadership roles at several companies, including CEO and Regional Manager positions. He has expertise in domestic and international transportation, warehousing, 3PL, and contract logistics. Currently, he works as a freelance logistics consultant, advising companies on optimizing their operations.
FedEx was founded in 1971 and has grown to be a global leader in delivery services, with $11.5 billion in revenue as of 2014. It operates through four business segments: FedEx Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx has established a strong brand through consistent branding elements like its distinctive purple color and "We Understand" tagline. It has grown through strategic acquisitions and by extending its brand across different operating companies through shared branding elements. FedEx continues to invest in technology and innovation to differentiate itself and maintain its competitive edge in the delivery industry.
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. One of HUL's most famous products is Fair & Lovely, a skin lightening cream launched in 1978. Fair & Lovely has dominated the skin lightening market through effective marketing campaigns, though some of its early ads received controversy for promoting fairness. The success of Fair & Lovely is attributed to factors like addressing consumer aspirations and being the first mover in the skin lightening category in India. However, the brand also faces threats such as increasing competition and legal issues regarding its messaging.
PepsiCo, An analysis of the strategy and parenting advantageVladimir Pushmin
Analysis and evaluationof the PepsiCo corporate strategy and assessment of whether this corporate strategy provides any parenting advantage to any of the businesses part of the corporate enterprise when compared to other buisiness models
PepsiCo entered the Indian market in 1989 and has since established several popular brands. It employs over 6,400 people directly and provides indirect employment to around 200,000 more. PepsiCo distributes its beverages through a network of over 24,000 farmers and distributors to various retail channels. It aims to ensure product availability on shelves and flexible ordering and delivery through an organized distribution system utilizing warehouses, distributors, salespeople, and retailers.
Air Asia: Case study on Growth, Diversification and Low cost StrtegyPartha Pratim Mahanta
This document provides an overview of Air Asia, a low-cost airline based in Malaysia. It discusses Air Asia's vision, mission, profile including fleet size and number of employees/customers. It also summarizes Air Asia's business strategies like frequent flights, safety-first approach, and low fares with no frills. The document performs a SWOT analysis of Air Asia and uses various frameworks like Porter's 5 Forces and BCG matrix to analyze Air Asia. It concludes with discussing Air Asia's future strategies over the next 15 years and future planning to maintain profitability.
This document summarizes Pepsi's marketing strategy in Pakistan. It discusses Pepsi's history and introduction to Pakistan in 1971. It then covers Pepsi's product strategy, positioning, pricing, distribution, promotions, competition and target marketing. Pepsi dominates 53% of the Pakistani market but faces threats from competitors like Coca-Cola and health concerns. Opportunities exist in expanding rural distribution and developing new products.
Blue Dart is a leading logistics company in India. It has two main competitive advantages - its strong human resource practices and economic prospects within the growing logistics market. Blue Dart ranked 12th in India's best places to work in 2012. It has a large market share and focuses on customer service, availability, performance and reliability. Blue Dart owns aircraft and has a wide domestic network, technology investments, and financial credibility as core competencies. It faces competition from other domestic and global players but has achieved various awards for its innovative HR practices.
This document presents information about Fair & Lovely skin fairness cream brand. It discusses the history of the brand starting in 1975 as the world's first fairness cream. It outlines the brand's various skin lightening products and competitors. The document also covers Fair & Lovely's target market of young women aged 18-35, and its scholarship programs to support education for women in India. A SWOT analysis identifies the brand's strengths in market presence, weaknesses in issues with activists, opportunities in new products and empowerment programs, and threats from competitors and legal challenges.
Coca Cola Brand Positioning and DifferentiationSara Amjad
Coca Cola has achieved brand positioning as a refreshing, everyday part of life through consistent branding and marketing over 130+ years. It was initially marketed as a patent medicine but is now positioned as refreshing and for sharing moments with family and friends. Key factors in its positioning include maintaining a consistent 5 cent price for 70 years, innovative packaging, and widespread promotional campaigns like "The Pause That Refreshes" and more recent "Open Happiness" campaigns. While Pepsi positions as encouraging living in the moment, Coca Cola's positioning focuses on being an integral part of everyday life. Coca Cola also differentiates through its product line, culturally tailored drinks, focus on water purity and quality, and flexible business
This document discusses Mars Inc., a large multinational manufacturer of confectionery, pet food, and other food products. It operates factories and offices across the UK, employing over 4,000 people. However, Mars is facing some challenges related to childhood obesity rates in the UK and increasing public health concerns. The document examines Mars' business strategies, product portfolio, marketing campaigns, and potential areas of diversification.
Gati Logistics and Supply Chain PresentationNingsang Jamir
Gati is a leading express distribution and supply chain solutions company in India. It provides end-to-end logistics services across various industries, with an unmatched network reach covering over 60,000 pin codes. Gati is committed to delivering innovative solutions and excellent customer service. The company focuses on five pillars - customized solutions, high reliability, market leadership, value creation, and being a sustainable organization. It has a workforce of over 3,500 professionals and industry-leading IT capabilities to provide customers with visibility and track shipments.
Condom Industry and promotion StartegyIrfan Pathan
Warm Condom Pvt. Ltd. is conducting market research on condoms in Ahmedabad, India. They surveyed 40 males ages 20-40 and above, 8 females ages 20-40, and 10 chemists. Most purchases are made by men ages 20-45, who prefer Kohinoor and Moods brands. The document analyzes competitors and marketing strategies. It proposes introducing Warm Condom's new products - flavored condoms called Extra Power and Heart Killer, and female condoms. Packet designs, advertisements and interviews with condom users are also discussed.
This document summarizes an innovation case study about Agarwal Packers and Movers Limited (APML), a leading logistics company in India. Key innovations by APML included developing reusable fabric sheets instead of corrugated sheets to reduce packaging costs. They also designed trendy bags to transport goods instead of cartons. These innovations helped APML reduce costs while maintaining or lowering service prices for customers. The document provides background on APML and describes their domestic relocation process and efforts to continuously improve service quality through employee performance reviews, customer feedback analysis, and an innovation process involving all levels of the organization.
Blue Dart Express Delivery Services: Competition and StrategyVishrut Shukla
Group No. 13 analyzed the express delivery service industry in India. Blue Dart Express is the market leader with over 40% market share in air cargo. It has an extensive network across India and provides fast and reliable service. While Blue Dart has sustained competitive advantages through its brand, network, and alliance with DHL, competition is increasing from players like Gati and DTDC who are improving technology and expanding networks. To maintain leadership, Blue Dart should focus on customer service, expanding reach, adopting new technologies, and partnering with e-commerce companies.
- Dove is a personal care brand owned by Unilever that produces soap and beauty products.
- Dove positions itself as more than just a soap but a mild moisturizing beauty bar. It markets itself as containing deep moisturizers for the skin.
- Dove targets all women through campaigns promoting confidence in personal beauty regardless of age, shape or size.
Brand Communication Strategy of Nestle's Maggialishajain342
This document provides an overview of the brand communication strategy of Maggi noodles before and after a 2015 food safety crisis in India.
Before the crisis, Maggi positioned itself as a quick cooking noodle brand targeting children and their mothers. It communicated messages around convenience and popularity. After being accused of containing unsafe lead and MSG levels, Maggi faced extreme backlash. It initially did not respond well to the crisis, lacking transparency and a strong communication response.
After months of rebuilding trust, Maggi launched new ad campaigns themed "#WeMissYouToo" featuring young men expressing how much they missed the brand. The objective was to shift negative emotions to nostalgia and rebuild affection for Maggi. A later campaign "#
This document provides an overview of PepsiCo, including its history, organizational structure, products, departments, competitors, and quality control methods. Some key details:
- PepsiCo was founded in 1965 through the merger of Pepsi-Cola Company and Frito-Lay and is now one of the largest food and beverage companies worldwide.
- It has a decentralized structure with regional business units and is led by a global CEO.
- Major products include Pepsi, Lay's, Gatorade, Quaker Foods. Competitors include Coca-Cola and Kraft Heinz.
- Quality is ensured through strict food safety policies, supplier standards, and product innovation programs managed by
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
M.Y. Ganesh has over 30 years of experience in logistics and supply chain management. He has held leadership roles at several companies, including CEO and Regional Manager positions. He has expertise in domestic and international transportation, warehousing, 3PL, and contract logistics. Currently, he works as a freelance logistics consultant, advising companies on optimizing their operations.
This document provides a summary of a summer internship project report for TaxiVaxi, an app-based taxi aggregator company in India. The report details two main projects: 1) Developing a training and development module for TaxiVaxi drivers to improve customer service and eliminate problems, and exploring in-car advertising opportunities. 2) Preparing an HR policy guide for the company to ensure legal compliance and that all stakeholder activities benefit the organization. Methodologies used included customer satisfaction surveys, interviews, data analysis, and developing a learning module based on the ADDIE model. The report also provides company background, industry analysis, services overview, objectives, concepts, methodology, findings, conclusions, and recommendations.
Daewoo Pakistan Express Bus Service Ltd was incorporated as a public limited company to engage in transportation business. It provides express and city bus services on major routes in Pakistan like Lahore-Islamabad. Some key features include reclining seats, refreshments, entertainment and armed security. Daewoo aims to be the number one transportation company through a motivated workforce and high quality customer service. It focuses on safety, online services, and launched additional services like Daewoo Cab and a rewards program.
The document is a marketing plan for Proton Holdings Berhad (Proton), a major Malaysian automobile company. It provides background on Proton, outlines their vision, mission and objectives. It also analyzes Proton's strategies, strengths, weaknesses, opportunities and threats through a SWOT framework and matrix. The plan evaluates Proton's financial performance and makes recommendations to improve their competitiveness.
This document is a business plan for MaXout, a company that provides just-in-time transportation services for IBS (industrialized building system) manufacturers' components and other construction materials in Johor, Malaysia. The business plan outlines MaXout's vision, legal structure, board of directors, products and services including just-in-time delivery and 10-year contracts, use of GPS technology, risk-taking insurance, and market analysis focusing on growth in the Johor construction industry driven by developments like Gerbang Nusajaya. The plan also covers marketing and financial strategies and projections.
CUSTOMER FEEDBACK AT FIRST FLIGHT COURIERS LTD.Anurag Ghosh
First Flight Courier is a popular courier service in Jamshedpur, India. The document discusses First Flight's market share and customer awareness and usage of their services based on a survey of 127 customers in Jamshedpur. The survey found that 21% of customers use First Flight, making it the second most used courier after India Post which had 35%. 69% of customers were aware of First Flight to a great extent, while 64% reported always using First Flight's services. The document provides analysis of the survey results on customer perception and usage of First Flight Courier in Jamshedpur.
This document brings together a set of latest data points and publicly available information relevant for Travel & Transportation. We are very excited to share this content and believe that readers will benefit immensely from this periodic publication immensely.
The document discusses a firm's plan to directly invest in India by constructing new highways, roads, and infrastructure projects. The firm sees opportunities to improve transportation efficiency and economic growth by addressing India's inadequate road systems. The firm will take out loans to fund construction of highways in Delhi, Mumbai, and Bangalore over three years. Toll fees charged to users will cover costs and generate profits. Using India's large workforce will keep labor costs low. Risks include borrowing costs and adjusting to local business practices, but the firm is confident its management can deliver high-quality results on schedule despite challenges.
In this report, we have tried to come up with a parking solution for heavy vehicles that carry
goods like trucks, pick up vans, Lorries and so on. We have made a business plan that involves
providing these vehicles with a secure place to park and providing the drivers and helpers with a
place with all the capacity to fulfill their basic and resting needs. So we have chosen the place of
the business or this parking solution at Kanchpur, Narayanganj since this is a very important
entrance point to Dhaka. Investing on this business we are planning to earn 25-30 times more
revenue which is almost 21, 600, 000 taka per year. The total cost that needed for setup the
whole project is 75,000,000Tk. At the first month, we will need 25,000,000 for set up the
business for paying advance to the land owners and developing the infrastructure. At the very
end; we have provided a specific deal proposal to present to the potential investors or creditors.
Additionally, this report contains a detailed overview of our management team.
A6 Construction Holdings aims to be the top construction technology company worldwide by 2050. It provides modern renovation, construction, roadworks, water and telecom projects across Malaysia and Southeast Asia. The company has various departments and a board of directors with backgrounds in management, finance, and human resources. It seeks more investment to fund upcoming projects like a construction university. A6 Construction Holdings specializes in housing, hotels, airports and more, with a vision of leading the industry through technological advancement.
Mẫu thiết kế profile Công ty xây dựng Cầu 14 bằng tiếng AnhSaoKim.com.vn
Mẫu thiết kế profile Công ty xây dựng Cầu 14 bằng tiếng Anh với dung lượng 24 trang do Sao Kim thực hiện.
Xem ngay các dự án thiết kế profile được nhiều khách hàng lựa chọn nhất: http://www.saokim.com.vn/dich-vu/tai-lieu-marketing/thiet-ke-profile/
Liên hệ để được tư vấn thiết kế profile trực tiếp ngay hôm nay: 0964.699.499 (Chuyên gia Nguyễn Tuấn Hùng)
Changes adapted ppt @ bec doms mba bagalkotBabasab Patil
Spice Mobility Limited is an India-based mobile devices company engaged in mobile devices, technology development, trade and services. It operates in telecommunications-mobiles and information technology segments. The company's principal products include mobile handsets, pass book printers, and computer systems. It has announced various acquisitions and Sonam Kapoor as its new brand ambassador. The company has also introduced a new mobile handset with an in-built projector.
Internship report analysis of marine import full container logistics (fcl) of melody logistics co., ltd. The first task of the company is to plan and organize the implementation of business strategies that have been set out following current regulations, to ensure the preservation and replenishment of capital based on self-generating capital, ensuring provide financial coverage, rationally use according to the regime, effectively use capital sources, fulfill the obligation to pay the state budget. Besides, advanced, efficient, and safe means and methods to deliver and transport goods through coordination with domestic and foreign companies.
A Dissertation report on - PREFERENCE OF THE FINANCIAL ADVISORS OF KARVY TOWA...Mohd Danish
This document is a summer training project report submitted by Mohd. Danish to Sam
Higginbottom Institute of Agriculture, Technology & Sciences. The report examines the
preferences of financial advisors at Karvy, an Indian financial services firm, towards mutual
funds. It provides an overview of Karvy, its services, marketing strategies, competitors in the
mutual fund space, and the objectives and methodology of the study. The report also includes
analysis of research findings on advisor preferences as well as conclusions and
recommendations.
Global operations management at etisalatEllahWatson
Etisalat company is one of the largest telecommunication group in new markets. The company is headquartered in Abu Dhabi. The company had approximately AED 52.2 billion and approximately AED 8.7 billion for the year 2019. The company has high rankings, and this explains its strong balance sheet and its excellent performance over the years. The company has developed to become a blue-chip international organization which provides innovations solutions and services to over 146 million clients in over 15 countries across Africa, the Middle East and Asia. The company is the only service provider in the UAE, and it is ranked the 14th largest wireless service provider in the world
Corporate Presentation for e-Port Logisticshnshyam88
e-Port Logistics is an Indian logistics company that provides freight forwarding and supply chain management services internationally and domestically. It aims to exceed customer expectations in logistics and knowledge of regulations. The company has over 50 years of combined experience from its professional team and uses in-house technology and reporting systems. It has grown significantly since starting in 2006, with a turnover that increased from $0.5 million to $3.6 million between 2007-2013. The company has a presence across India and partnerships globally to provide reliable logistics solutions.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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2. PRESENTED TO
PROF. DR. NADEEM AHMAD BASHIR
PRESENTED BY
Institute Of Management Sciences Lahore
3. To the people who have worked tediously
through the ages to uphold the principles of
determination, commitment and devotion for the
sake of humanity.
4. ACKNOWLEDGEMENT
We wish to place on record our indebtedness to the following people for the
continuous support we received during the process of compilation of this report.
In particular to Dr. Nadeem Ahmad Bashir, our teacher, for his unrelenting interest,
keeping constant contacts and help that he gave during the process.
We are also thankful to Daewoo people for providing material relating to this report.
5. TABLE OF CONTENTS
1. Executive Summary 1
2. Daewoo International Corporation 2
Introduction
General Information
Company Chronology
Departments
Management
3. Daewoo in Pakistan 6
Introduction
Why Daewoo in Pakistan?
Start in Pakistan
Investment
4. Services 8
5. Special Features 9
6. SWOT Analysis 10
7. Marketing Plan 11
• Mission statement
• People vision
• Marketing objectives
• Target market
• Market positioning
8. Marketing Mix 13
• Product
• Place
• Promotion
• Price
9. Conclusion & Recommendations 15
6. Executive Summary
The Diagnostic study on Daewoo Express Bus Service is indeed an
informative one. Daewoo came into Pakistan for the construction of
Motorway [M-2] Project. Then they were asked to operate their Inter City
Bus Service that was from Lahore to Islamabad. The government of
Pakistan proposed this, on November 11 1999, Daewoo started Inter City
Bus Service with a fleet of initially 20 buses, which was from Railway
Station Lahore to Choongi Amar Sadhoo. Then they gradually increased
their fleet and currently they are operating with 70 buses.
Daewoo is facing severe competition with Niazi Express. Other franchise
companies like New Khan Metro, Premier are also indirect competitors of
Daewoo.
As far as the financial situation of Daewoo is concerned, it had to bear a
large number of losses in its first two years of operations. But, it is the
growth phase. This can be judged from the fact that the percentage of net
loss was greater than 20 buses, and it reduced as the number of buses
increased to 70. So we can say that Daewoo, though now not financially
sound, has a strong tendency and in the near future it will be a
profitable enterprise. Express Bus Service started working from 1998
with 40 buses and now they are at 64 and also profitable.
Daewoo operates in the kind of industry where the entry barriers are
high. The reasons being a large amount of investment, equipment and
network are required.
The major weakness in the Daewoo Express and City Bus Services is that
their network is not extensive enough to accommodate most areas. Even
Daewoo City Buses are too much crowded.
An increase in the number of routes and buses especially in the Daewoo
City Bus Service Department is the best way of tackling this situation.
- 1 -
7. DAEWOO INTERNATIONAL CORPORATION
Introduction
A locomotive for national economic development since its founding in
1967 as Daewoo Industrial Co., Ltd., today’s “Daewoo International
Corporation” is the new vanguard of Korean Trade. The company played
a leading role in overcoming economic crisis in 1998 by achieving top
results in export and trading surplus. Throughout its long history, the
company also played a major role as a vanguard in non-governmental
diplomacy. The company’s dynamic trade policies led to the
establishment of diplomatic ties with 13 nations as well as to the
expansion of export markets by setting up Korea’s first trade branch
office in 37 countries. Daewoo Corporation was reorganized into three
new companies in order to normalize all operations: Daewoo
International Corporation in trade, Daewoo Engineering and
Construction Co., Ltd., in construction and Daewoo Co. in others.
Having normalized operations, Daewoo International is leaping into the
new millennium with more than three decades of international marketing
expertise, international trading man power, high quality products and all
inclusive domestic and international sales networks. With such reliable
qualifications, the company looks forward to positioning itself as a truly
global leader in world trade.
With its own distinctive technology and development capabilities,
Daewoo international has been, for more than three decades, a
worldwide name for fine quality products. Now, with new
environmentally friendly materials, the company augmented its renown
and reliability in material for footwear, garments, car interiors
components and miscellaneous goods. First in Korea to acquire ISO 9002
- 2 -
8. and QS 9000 quality certification in its field, the company continues to
expand its global exports and develop new trade strategies. With its solid
capabilities in manufacturing technology and improvements in both
process and quality, Daewoo International is steeping into the new
millennium with top competitiveness, top products, and top services.
- 3 -
9. General Information
Name of the company Daewoo International Corporation
CEO Lee Tae-Young
Address
541 5- Ga
Namdaemunno, Chung Gu, Seoul,
Korea, G.P.O Box 2810
Phone
082+2-759-2114
Fax +82+2-753-9489
Company Chronology
Mar. 22, 1967
Established as Daewoo Industrial
Co., Ltd
Jan. 1, 1982
Merged with Daewoo Development
Co., Ltd;
1998
Ranked first in Korea in exports
and trade surplus
Number of staff: Approx. 9000
Overseas network: Subsidiaries: 70
Branch offices: 49
Major business areas:
International Trading, Overseas
Resources Development, Domestic
and Overseas Investment Business
Overseas Projects, etc.
Organization 10 Division, 51 teams
Departments
Corporate Restructuring
Finance
- 4 -
10. International finance and overseas management
Office of management
Staff of legal affairs
Management
With 30 years of experience, Daewoo’s Management Development Center
recently introduced new visions to foster personal efficiency and
advancement. The center is initiating a number of systematic new
programs for employees, as well as innovative steps as the leading of
training facilities, operation of consignment training, and public lectures.
- 5 -
11. Daewoo in Pakistan
Introduction
As Daewoo has a name all over the world due to interest in automobiles,
consumer goods, financial and securities, construction, engineering and
trade sector, Daewoo is working for the last thirty years and their motto
is “from tile till ship”.
Daewoo, a top Korean company, emerged in Pakistan in 1993, when it
sort $1 billion in Lahore- Islamabad Motorway Project which was highly
political in nature. Though it discouraged in getting more projects but
with the re-election of Nawaz Sharif Government, Daewoo has come with
its renewed commitments in taking part in development related activities.
In the first phase, company would import buses from Korea and intends
to invest $60 million in its transport venture which would have 600
buses fleet in total. Company source says that it is also considering
installing a bus assembling plant to take part in the massive demand of
passenger transport.
The company commenced its business on December 10, 1997 after
obtaining certificate for commencement of business from registrar of
companies, Lahore. Daewoo Pakistan Motorway Services Ltd. was
incorporated as a public ltd. company on October 23, 1997. The object of
the company was to provide services on Lahore- Islamabad motorway.
Daewoo Pakistan Express Bus Services Ltd. was incorporated as a public
ltd. company by shares with the object of engaging in transportation
business. Their detailed description activities are:
To plan, survey, design, finance, construct, own, operate and
maintain bus services.
- 6 -
12. To carry on the business of transport of goods, mails, passengers,
animals from place to place either by air, by land or sea whether in
airplanes, motor-vehicles, cars, ships or in any manner what so
ever.
To indulge in higher transportation services in all the parts of the
world.
Starting in Pakistan
In May 1999, Daewoo signed memorandum of understanding with the
Government of Punjab at Seoul, Korea to operate 1500 buses in Pakistan
out of which 700 buses were proposed to be operated in Punjab whereas
800 buses in Sind.
It was also agreed that government would provide the requested funds
for this project from outstanding payment on the construction of Lahore-
Islamabad Motorway Project. Anyhow, this agreement could not be
materialized and due to the certain reasons and eventually Daewoo had
to arrange funds for import of 50 buses through financial institutions
and those maintain its commitments made with the citizens of Pakistan.
To operate the city bus in Lahore, a franchise agreement was signed on
August 3, 1999 between Daewoo and Lahore Regional Transport
Authority, Government of Punjab.
Investment
To commence its business on January 12, 1998, after obtaining
certificate for commencement of business from Registrar of Companies,
Lahore, the company has planned an initial equity investment of US $ 1
million. The total cost of the project has been estimated at $ 6.526
million, which the company proposes to finance, by equity investment of
- 7 -
13. $ 5.095 million and by loan arrangements of $ 1.431 million. In this
project, as well, Daewoo wants 100% equity in the project instead of 60%
allowed.
Services
There are two types of services that Daewoo is providing in Pakistan
which are as follows:
1. Express Bus Service
2. City Bus Service
Express Bus Service
This is the inter-city bus service of Daewoo International Corporation in
Pakistan.
Major routes
Lahore - Islamabad
Lahore - Multan
Lahore - Sargodha
Lahore - Faisalabad
Rawalpindi - Murree [wagon]
Lahore - Peshawer
City Bus Service
- 8 -
14. This is the intra-city service of Daewoo International Corporation in
Lahore, Pakistan. This department offers an extensive transportation
network within Lahore through a fleet of 70 buses.
Daewoo is also considering the launch of this service in other
metropolitans such as Karachi.
Special Features
[Daewoo Express]
It provides its services from cities to cities comparatively to the other
companies, Daewoo aims to provide following services for their
customers:
Smooth drive with reclining seats
Refreshment
Audio/Video entertainment
Centrally heated and air-conditioned
Reservation facilities
Pick and drop facilities
Punctual departures and arrivals
24 hour service
Computerized ticketing
Courteous hostesses
Armed security guards
Cargo service
Expert drivers
All these points are advantages for Daewoo over all the other
transportation companies in Pakistan.
- 9 -
15. SWOT Analysis
- 10 -
Strengths
1. Brand name
2. Unique Service
3. State-of –the-art equipment
4. Professional management
5. Trendsetters
[in transportation]
6. High traveler satisfaction
7. Extensive Employee Training
Program
Weaknesses
1. Lack of an extensive transport
network
2. Over crowding of vehicles
3. Insufficient marketing
intelligence
Opportunities
1. More buses, routes and a
greater range of transport
network
2. Better management of
available resources
3. Innovative Marketing
Threats
1. Well established competitors
2. Government policies
3. Fluctuation in fuel prices
4. Up coming companies
5. Intensive disturbances on the
roads
6. Non-availability of spare parts
16. MARKETING PLAN
BUSINESS MISSION
“We envision growing in the shortest possible time into number one traveling
company in Pakistan with the unique ability to meet the needs of
consumers of every age group for facility and pleasure through
development of highest quality and customer-care services.”
PEOPLE VISION
We envision the company to develop an extremely motivated and professionally
trained work force, which would drive growth through innovation and
renovation.
- 11 -
17. MARKETING OBJECTIVES
The fiscal and political policies and economical conditions of the government and its
efforts are creating a generally business friendly environment are likely to help in the
economic turn around. The international community is supplementing these efforts to
overcome economic difficulties. These indicators are holding out the hope that the year
2004 may be better for business. However, it is early to say with any finality how
business will develop, given certain uncertainties that still prevail. On our part we are
confident that we will maintain our growth momentum and perform well in the coming
year. Our focus will remain on a long-term view of the business, quality consciousness
and efficiency through innovation and renovation in all areas of operation.
TARGET MARKRT
Our target customers are middle and upper class citizens who think time is more precious
than money and sufferings of using conventional traveling medias.
MARKET POSITIONING
We want positioning our company as the company, providing comfortable traveling
experience with a nice cooperative and friendly staff.
- 12 -
18. MARKETING MIX
PRODUCT
Daewoo will provide traveling services using innovative techniques and modern
technologies with a friendly and gentle environment.
PLACE
The company will make sure that service is available throughout the country at all the
suitable locations.
PROMOTION
Effective marketing remains the hallmark of Daewoo as a company involved in supplying
services with a great emphasis on effective long-term strategies. Its services (traveling,
pick & drop, cargo etc) will be promoted through out the country using a network of bus-
stations.
It will ensure consistent and balanced growth, despite adverse market conditions. As a
result, Daewoo will enjoy an extremely high degree of recognition and reliability, which
has earned leadership positions for most of its services. Its more and more branches will
be initiated in other cities where demanded.
PRICE
After developing their pricing structures and strategies, companies often face situations in
which they must initiate price changes or respond to price changed by competitors. In
some cases, the company may find it desirable to initiate either a price cut or a price
increase. In both cases, it must anticipate possible customers and competitor reactions.
- 13 -
19. Several situations may lead the firm to consider setting its price. One such circumstance
is excess capacity: In this case, the firm needs more, business and cannot get it through
increased improvement or other measures. It may drop its "follow-the-leader pricing"—
charging about the same price as its leading competitor—and aggressively cut prices to
boost profit.
A successful price increase can greatly increase profits. For example, if the company's
profit margin is 3 percent of fare, 1 % price increase will increase profits by 33 percent if
fare volume is unaffected.
- 14 -
20. Conclusion and Recommendations
1. Daewoo is an international brand and through its high quality and
exclusive services, it has gained a good repute in the local
transport business. But it has been seen that Daewoo Corporation
has not lived up to its name as far as the establishment of an
extensive transport network is concerned. Passengers in most
areas of Punjab and in all the other provinces of Pakistan have no
access to the Daewoo Bus Services. There is also a great need for
an inter city transport network of Daewoo in metropolitans such as
Karachi, Rawalpindi and Faisalabad etc.
This problem can be dealt with by increasing the no. of inter city
and intra city routes and buses as well as increasing the range of
transport services.
2. It has recently been observed that following a tremendous growth
in the number of passengers, Daewoo Intra City Bus Service has
suffered great over-crowding which has deteriorated the standard
of comfort claimed by the company.
One probable solution to this problem is again an increase in the
no. of transport vehicles and routes. Moreover, a better handling
and management of the present bus routes and the number of
buses can also lead to a more pleasant situation.
3. I was quite shocked to know in my meeting with Executives of
Finance and Marketing of Daewoo, Pakistan that no advertising
- 15 -
21. campaign has ever been launched to highlight the comparative
superiority of the company over its local competitors.
Consequently, a large proportion of consumers remain unaware of
the great facilities afforded by the bus service.
Therefore, advertisement is a feasible and necessary way for the
bus service to attract passengers who are unfamiliar of the high
class and uniquely elegant transportation experience- offered by
Daewoo- and hesitate when spending on the comparatively high
Daewoo bus fair.
- 16 -