Why InMobi may be India's most innovative company

1. The Largest Independent Mobile Ad NetworkThe Largest Independent Mobile Ad Network

2. Agenda
• Introduction
• Ad spending expectations
• Timeline
• Business model
• How is it different?
• Maslow’s hierarchy of needs
• Current scenario
• Future plans

3. • Founded in Bangalore by Naveen Tiwari
• A global Mobile Advertising Network
• Phases of growth
Introduction

4. Ad Spending Expectations

5. Timeline

6. Business Model
• Publishers meet Advertisers
• Make advertisements desirable
• Reverse Market Strategy

7. • Focus on People
• Disruptive technology
• YaWiO Culture
How Are They Different?

8. People Policies
• Getting in the right input in order to ensure good output
• Elimination of Conventional HR policies
• Employee Benefits

9. • Launch of discovery Platform Miip
• Leveraging Big Data to make smarter Decisions
Disruptive Technology

10. Three Layers Of Culture

11. • People culture based on Oneness, Imagination and
Action
• Introduction of Festivals to bring the culture to life
• Open- Source culture
YawiO Culture

12. Maslow’s Hierarchy Of Needs
• Physiological needs: Salary, free food
• Safety needs: Insurance, 100% bonus
• Social needs: Being a part social groups
• Esteem needs: InMobi encourages entrepreneurship
• Self actualization needs: Achieving individual potential

13. • Able to successfully scale the company globally
• 700 million users across 165 countries
• Serves billions of ads daily
• 350 data scientists, analysts & engineers
• Ability to challenge industry giants
Current Scenario

14. Future Plans
• Plans to stay independent
• Global scaling, monetization and ad experience creation
to support developers.
• Guaranteed revenues and guaranteed eCPMs
• Create 10X people culture
• 3D mobile ads

15. Thank youThank you