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Grads are Back! FAMU School of Journalism & Graphic Communication Colloquium

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Remarks by Dean Michelle Ferrier, Ph.D. on the challenges and new opportunities in media, journalism and innovation, October 4, 2018 Homecoming, Florida Agricultural & Mechanical University.

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Grads are Back! FAMU School of Journalism & Graphic Communication Colloquium

  1. 1. Dean Michelle Ferrier, Ph.D. “We do not need magic to change the world, we carry all the power we need inside ourselves already: we have the power to imagine better.” --J.K. Rowling, Harvard Commencement Address 2008
  2. 2. My World View
  3. 3. • Educator • Entrepreneur • Mentor • Scholar • New Media Innovator Dean Michelle Ferrier, Ph.D. • Founder, TrollBusters.com • Principal Investigator: Media Deserts Project • Project Director, Media Seeds Project, Southeast Ohio • Mother of Google Maps
  4. 4. Intrapreneur/Entrepreneur Innovation Activities What was it? BBS/Fax on Demand (Intrapreneur) Early technology adoption with members NEAOnline (Intrapreneur) Developed first web presence for National Education Association on AOL SimSchool (Intrapreneur) Development of school system simulation at NEA Education Insider (Entrepreneur) Magazine startup for parents of school-aged children EHCWired.com (Intrapreneur) First independent online college news site; first online course at the college (1999). Media Power Lunch (Entrepreneur) Short, online learning for beginning journalists (MediaBistro predecessor)
  5. 5. Innovation Activities What was it? Highlands Family (Entrepreneur) Hyperlocal, hybrid online/print news for families in Appalachia CopyWash.com (Entrepreneur) Online copy editing services Digital Identity/Reputation Management (Entrepreneur) Patent pending technology on managing identity from one platform MyTopiaCafe.com (Intrapreneur) Online community for newspaper nonsubscribers LocallyGrownNews.com (Entrepreneur) Hyperlocal online news franchise Media Deserts Project (Researcher) GIS technologies make visible the media ecosystem. Social media and digital ethnography mapping. TrollBusters Natural Language Processing and Positive Messaging System
  6. 6. • Online Communities/Knowledge Management: Creating identity and community online. • Media Deserts Project: Big-data visualization that provides high-level view of the media ecosystem. • Digital Identity and Reputation Management: TrollBusters and addressing online harassment. • Media Entrepreneurship: Creating pathways to innovation inside and outside the classroom. My Research Agenda
  7. 7. Changing Culture & Technology We are confronting 21st century twin forces that challenge us in profound ways: from the bottom up, technology efficiencies require fewer workers to produce greater outcomes; and from the top down, technological advances in information and communications have resulted in a worldwide competitive marketplace for “good jobs.”
  8. 8. “The pace of technological change will not abate. If anything, it will continue to increase. To think of this as a period of transition from one state to another is unwise. How do we staff news organizations with the appropriate kinds of resources and the appropriate mindset such that constant innovation is imbued into an organization’s DNA and into the role of every participant?” – Richard Gingras, head of news products, Google Adapting to an Uncertain Future
  9. 9. 2017 Strategic Plan – FAMU Rising • Strategic Priority 4: Transformative Alumni, Community, and Business Engagement • Strategic Priority 5: First-Class Business Infrastructure • Strategic Priority 6: Outstanding Customer Experiences Four Strategic Questions…What If? New Competitive Landscape: How is the landscape changing? New Sources of Value: What needs can be met, problems solved or desires fulfilled? New Distinctive Competencies: What new capabilities are needed to succeed? New Business Models: How are media organizations structured to capture value?
  10. 10. 10 Disruptions/Innovations Reshaping Journalism ① Trust and quality measurement ② Social, civic, news and gaming networks ③ Data mashups and portability ④ Aggregation, linking, tagging and filtering ⑤ Personalization, localization, geocoding and geotracking ⑥ Syndication, distribution, widgets and feeds ⑦ Open mobile, phone, PDA and tablet technology ⑧ Identity, authentication and audience ⑨ Print on demand/distributed printing, video on demand ⑩ Ownership/financing: Social investing and the “new” profits
  11. 11. Imagine Better: Innovation Higher education and particularly professional programs like journalism and advertising have always had a job preparation imperative. But the changes to our economic paradigm require that higher education prepare students for both the jobs that are emerging in the Innovation Economy and in developing generations of both entrepreneurs and intrapreneurs.
  12. 12. 2017 Strategic Plan – FAMU Rising • Strategic Priority 4: Transformative Alumni, Community, and Business Engagement • Strategic Priority 5: First-Class Business Infrastructure • Strategic Priority 6: Outstanding Customer Experiences Digital Media Market Sectors • Experiential & Immersive Entertainment • Modeling & Simulation (virtual worlds, augmented/mixed reality) • Game Development & Publishing • Motion Picture Creation (webisodes, animation, visual effects, audio/sound design) • Pre-Vis/Visualization (data, mapping, architectural, bio- medical
  13. 13. 2017 Strategic Plan – FAMU Rising • Strategic Priority 4: Transformative Alumni, Community, and Business Engagement • Strategic Priority 5: First-Class Business Infrastructure • Strategic Priority 6: Outstanding Customer Experiences Digital Media Market Sectors • Mobile Media • eLearning • Interactive Marketing & Advertising (social media, online ads, in-game ad placement • Content Aggregation & Distribution (niche portals) • Internet A/V Content Distribution (streaming media) • Web Content & Application Development
  14. 14. • A study prepared for the European Commission revealed that in comparison with their peers, university alumni who engaged in entrepreneurial programs were able to secure jobs more quickly and were more confident in their abilities to innovate in the workplace and start new businesses. The Consortium for Entrepreneurship Education also cites major benefits for improving aspects of student attitude including self-awareness, self-management, and creativity. Imagine Better: An Innovation Focus
  15. 15. Shifts in Journalism & Digital Culture Innovation Model • “In order to breed innovation and adapt to economic needs, higher education institutions must be structured in ways that allow for flexibility while spurring creativity and entrepreneurial thinking.”
  16. 16. Integrating Innovation Into the Curriculum • First Online Course Taught (1999) • First Independent Online Student News Site (2001) • First Media Entrepreneurship Course Taught (2001) • First Virtual Reality Course Taught (2010) • Two-Week Module on Mobile (2014) • International Faculty Capacity-Building in Media Entrepreneurship (2014-2018) • Cybersecurity Lab/Social Media Analytics (2015-2018) • Lead Faculty: OHIO Student Innovation Hub (2016-2018) • Co-Editor, Media Innovation & Entrepreneurship open textbook
  17. 17. Dancing With Uncertainty • Critical assessment of new technologies and their application to journalistic/communication practices. • Developing online capacity for everywhere, lifelong learning. • Building innovation/entrepreneurial mindset in every student. • Creating industry partnerships and interdisciplinary collaborations to develop/test new ideas. • Strategic global partnerships to advance cross-cultural collaborations on curriculum and experiential learning.
  18. 18. 2017 Strategic Plan – FAMU Rising • Strategic Priority 4: Transformative Alumni, Community, and Business Engagement • Strategic Priority 5: First-Class Business Infrastructure • Strategic Priority 6: Outstanding Customer Experiences Imagine Better • “Unlike any other creature on this planet, humans can learn and understand, without having experienced. They can think themselves into other people’s minds, imagine themselves into other people’s places.” –J.K. Rowling • As storytellers, visual communicators and journalists, our mission is to help people imagine better.

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