Recommended
Recommended
More Related Content
Similar to SEO in Times of Uncertainty - Aron Frost
Similar to SEO in Times of Uncertainty - Aron Frost (20)
Recently uploaded
Recently uploaded (20)
SEO in Times of Uncertainty - Aron Frost
- 1. /in/aron-frost@aronfrosty | in times of uncertainty SEARCH - Aron Frost
- 2. /in/aron-frost- frost @aronfrosty | AGENDA 1. Search insights 2. Changes in Google 3. Get optimizing 4. Local businesses 5. eCommerce
- 3. /in/aron-frost- frost @aronfrosty | Search engine marketing is and will still be one of the most effective ways to reach consumers.
- 5. /in/aron-frost- frost @aronfrosty | ● Consumers need practical and relevant info ● And trust brands to provide it ● Retailers need to shift the way they do business ● Content is being consumed at volume ● Optimize for performance/experience
- 7. /in/aron-frost@aronfrosty | Source: Google TrendsTrending Searches
- 8. /in/aron-frost@aronfrosty | Source: Google TrendsTrending Searches
- 9. /in/aron-frost@aronfrosty | Source: Google TrendsTrending Searches
- 10. /in/aron-frost@aronfrosty | Source: Google TrendsTrending Searches
- 11. /in/aron-frost- frost @aronfrosty | Whilst some searches are down...
- 12. /in/aron-frost@aronfrosty | Source: Google TrendsSome searches are down...
- 13. /in/aron-frost@aronfrosty | Source: Google TrendsSome searches are down...
- 14. /in/aron-frost@aronfrosty | Source: Google TrendsSome searches are down...
- 15. /in/aron-frost@aronfrosty | Source: Google TrendsSome searches are down...
- 16. /in/aron-frost- frost @aronfrosty | And some are up...
- 17. /in/aron-frost@aronfrosty | Source: Google TrendsAnd some searches are up...
- 18. /in/aron-frost@aronfrosty | Source: Google TrendsAnd some searches are up...
- 19. /in/aron-frost@aronfrosty | Source: Google TrendsAnd some searches are up…
- 20. /in/aron-frost@aronfrosty | Source: Google TrendsAnd some searches are up...
- 21. /in/aron-frost- frost @aronfrosty | In unpredictable times, people turn to Search engines for answers. Consumers continue to search for goods and services.
- 22. /in/aron-frost@aronfrosty | Source: Google TrendsLuxury Handbags - US - 12 Months
- 23. /in/aron-frost@aronfrosty | Source: Google TrendsDivorce Lawyers Miami - US - 12 Months
- 24. /in/aron-frost@aronfrosty | Source: Google TrendsCar Insurance - US - 12 Months
- 25. /in/aron-frost@aronfrosty | Source: Google TrendsVets Near Me - US - 12 Months
- 27. /in/aron-frost- frost @aronfrosty | Google’s current focus is on the quality and reliability of information on Google Search and Maps.
- 28. /in/aron-frost- frost @aronfrosty | ● Temporary limitations for general support ● Priority given to health-related businesses ● Delays for new listings, verifications etc ● Reviews and replies gradually returning
- 29. /in/aron-frost- frost @aronfrosty | Food businesses should update hours of operation, and add takeout, delivery and curbside pickup attributes.
- 30. /in/aron-frost@aronfrosty | Source: GoogleGMB - Takeaway/Delivery Attributes
- 31. /in/aron-frost- frost @aronfrosty | Retail businesses should change their hours of operation or add in-store pickup or delivery-only attributes.
- 32. /in/aron-frost@aronfrosty | Source: GoogleGMB - Temporarily Closed
- 33. /in/aron-frost- frost @aronfrosty | Use Google My Business Posts to publish new hours of operation, temporary closures , precautions, and expected delays directly to searchers.
- 34. /in/aron-frost@aronfrosty | Source: GoogleGMB - Posts
- 35. /in/aron-frost- frost @aronfrosty | Add structured data to your website. Google can highlight important information in the search results, like FAQ and COVID-19 announcements.
- 36. /in/aron-frost@aronfrosty | Source: Google Structured Data - SpecialAnnouncement
- 37. /in/aron-frost@aronfrosty | Source: GoogleUK Government - SpecialAnnouncement
- 38. /in/aron-frost- frost @aronfrosty | New properties for virtual, postponed, and canceled events. Show users the latest, most accurate information about your events.
- 39. /in/aron-frost@aronfrosty | Source: YoastStructured Data - Event Rescheduled and Moved Online
- 40. /in/aron-frost@aronfrosty | Source: YoastStructured Data - Event Rescheduled and Moved Online
- 41. /in/aron-frost- frost @aronfrosty | Google has updated the Ads’ Inappropriate Content policy to stop advertisers attempting to capitalize on the virus and its effects.
- 42. /in/aron-frost- frost @aronfrosty | Google has launched a new beta tool for posting an announcement to your search results listing using Google Search Console.
- 44. /in/aron-frost- frost @aronfrosty | During an economic downturn, businesses care about survival. Survival means leads and sales. Holding a prominent SERP position can help.
- 45. /in/aron-frost- frost @aronfrosty | Tell your customers what is going on.
- 46. /in/aron-frost@aronfrosty | Source: Thai CookhouseNotice of restaurant closure on homepage
- 47. /in/aron-frost@aronfrosty | Source: Google / FreshDirectSticky notice bars notifying customers about operations
- 48. /in/aron-frost@aronfrosty | Source: Google / Urban OutfittersMeta description in light of ongoing situation
- 49. /in/aron-frost@aronfrosty | Source: ASOSProviding useful updates regarding all COVID-19 impacts
- 50. /in/aron-frost@aronfrosty | Source: South London HospitalHero banner focused on issue at hand
- 51. /in/aron-frost- frost @aronfrosty | Continue publishing content but be sensitive to the situation. Avoid being self- promotional. Show support.
- 52. /in/aron-frost@aronfrosty | Source: Visit LondonFind new ways to travel
- 53. /in/aron-frost@aronfrosty | Source: AnonShift content focus towards trending topics
- 54. /in/aron-frost@aronfrosty | Source: FitbitCurate your content to what is current
- 55. /in/aron-frost@aronfrosty | Source: HarvardRecreate your homepage experience
- 56. /in/aron-frost- frost @aronfrosty | If necessary pause your business online and minimize impacts with Google Search.
- 57. /in/aron-frost@aronfrosty | Source: Jamie OliverLet your customers know you’re closed
- 58. /in/aron-frost@aronfrosty | Source: Cooking ClassesDisable shopping functionality
- 60. /in/aron-frost- frost @aronfrosty | ● Give credible, detailed, and current info. ● Reinforce that you’re there to help. ● Adjust service/products to meet demand. ● Use gift cards/bundles/value adding promos. ● Continue producing useful content.
- 61. /in/aron-frost@aronfrosty | Source: Fitness FirstUtilise Google My Business Posts
- 62. /in/aron-frost@aronfrosty | Source: Fitness FirstProvide answers to customers
- 63. /in/aron-frost@aronfrosty | Source: Fitness FirstCherish your community
- 64. /in/aron-frost@aronfrosty | Source: Fitness FirstAdapt your business model - go virtual
- 65. /in/aron-frost@aronfrosty | Source: Fitness FirstBe a thought leader
- 67. /in/aron-frost- frost @aronfrosty | ● Adjust to changed customer behavior ● Manage inventory/availability ● Keep business info accurate and updated ● Manage web traffic/cart functionality ● Tell Google about your updates
- 68. /in/aron-frost@aronfrosty | Source: MailchimpShow empathy and evolve
- 69. /in/aron-frost@aronfrosty | Source: iGourmetBusiness as usual? No notice or change of operations?
- 70. /in/aron-frost@aronfrosty | Source: Supermarket ItalyIt doesn’t have to be pretty. Just let them know.
- 71. /in/aron-frost@aronfrosty | Source: Appleyard Tailor landing pages according to the situation
- 72. /in/aron-frost@aronfrosty | Source: Flower StationNo updates? Business as usual?
- 73. /in/aron-frost@aronfrosty | Source: TargetAdjust to the situation
- 74. /in/aron-frost@aronfrosty | Source: KOHLsGet Creative with how you serve your customers
- 75. /in/aron-frost@aronfrosty | Source: Last MinuteOffer new services
- 76. /in/aron-frost@aronfrosty | Source: The North Face Offer discounts/grow your goodwill
- 78. /in/aron-frost- frost @aronfrosty | ● Be current and transparent ● Show up in new ways ● Monitor query-level performance changes ● Leverage your data to guide decisions ● Maintain your online profiles (web, GMB)
- 79. /in/aron-frost- frost @aronfrosty | Investing in search engine optimization now could produce the revenue you need to make it through these hard times.