Aggregation is not a new word in the business world, we can say every company somehow aggregates either products or services.

2. AGGREGATORS ARE AS COLLECTORS.

3. 5 QUESTIONS I NEED TO ANSWER.
1_ What is the real definition of Aggregators in Business
arena?
2_ The common samples of new agggregators in Iran and in
the world.
3_. The advantages and drawbacks of applying aggregators.
4_ What will be the future of aggregators?
5_ The conclusion.

4. AGGREGATOR IN BUSINESS:
A website or program (app) that collects related
data, products, services of the companies to
display them or links to them.
We can say almost every company somhow
aggregates either products or services. ( Being
aggregated or being aggregator)

5. SAMPLES:
In Iran In the world
- Digi kala in commercial business - Zillow.com in housing
- Torob(‫ترب‬ ) in shopping - Alltop by Guy.Kavazaki
- Lastsecond.ir in airlines - Amazon.com in shopping

6. WHAT DOES DIGIKALA AS AN
AGGREGATOR PROVIDE?
Comparing
price
servicing
pricing
Companies ‘
data

7. ZILLOW PROVIDES :

8. MARKET RESEARCH ANALYSTS (MRA)
MRA people help comanies to understand what products
people need, who will buy them, and at what price .
They collect data on consumers and products, analyze
the findings, and prepare reports for use by their
colleagues and clients

9. ADVANTAGE:
- Business Aggregators provide all about the prices of
products and services for their customers to benefit
them in terms of either their needs or incomes.
- Indeed the aggregators have a chance to promote
themselves by displaying links when the companies
sale their outputs.

10. DRAWBACK
- The aggregators although completely supply what the customer need
,there would be some deficiencies which derives from data
aggregation. Some of the aggregators such lastsecond.ir in
airlplane industry might have lack of products, services or newly
established agencies in airplane industry, therefore customers will
lose some opportunities in using this program.

11. CONCLUSION
Information aggregators can build its business models by
integrating into carrier ‘ vertical solution , like Zillow & Digikala
have done.
In order to achieve this goal, the information aggregator has to
partner with traditional players to get company specific
information.
Aggregators also need to aquire and integrate customize
information such as negotiated pricing rate and company
pricing policies.

12. BUSINESS MODEL ANALYSIS IS AS FOLOWING
CONCEPTS
Customized or personalized
services
Advertizing liscening
Professional services
Brokerage Subscription

13. The end