Adidas company's history and sponsorship's

1. ADIDAS COMPANY
BY ARMAAN SAYYAD

2. HISTORY OD ADIDAS
 Adidas AG (German pronunciation: (ˈadidas) (stylised as adidas
since 1949) is a German multinational corporation,
headquartered in Herzenberg, Bavaria, that designs and
manufactures shoes, clothing and accessories. It is the largest
sportswear manufacturer in Europe, and the second largest in
the world

3. HISTORY OD ADIDAS
 Adidas was registered on 18 August 1949 by Adolf Dassler,
following a family feud at the Gebrüder Dassler
Schuhfabrik company between him and his older
brother Rudolf.Rudolf had earlier established Puma, which
quickly became the business rival of Adidas, and is also
headquartered in Herzenberg. The company's clothing and
shoe designs typically feature three parallel bars, and the same
motif is incorporated into Adidas's current official logo. The
brand name is uncapitalized and is stylized with a lower case

4. FOUNDER OF ADIDAS
 Adolf "Adi" Dassler
 Rudolf Dassler

5. LOGO OF ADIDAS

6. SLOGAN OF ADIDAS
“Impossible is
Nothing.”

7. ADIDAS IN INDIA
 India has been a very speculative market for Adidas. Despite
this Dave Thomas, managing director of Adidas in India is
ambitious of the country's potential. The company hopes to
double its revenue from Rs. 805 crores by 2020. In 2015, the
company had signed Ranveer Singh a prominent Bollywood
actor as a brand ambassador to the company's
products.Ranveer then was a budding actor.

8. ADIDAS IN INDIA
 The company later decided to use the people's almost religious
adoration for the game cricket to promote their brand. It soon
launched a new cricket campaign in the country.The campaign was
called Feel Love Use Hate with prominent Indian cricketer Virat
Kohli.However in 2017, Virat Kohli was removed as the brand
ambassador of the company.The cricketer later signed a major deal
with Puma India.The company also sells its products online through
e-commerce websites such as Myntra, Snapdeal, Jabong and
Amazon. Adidas also has a website dedicated to the Indian audience
that markets and sells products to its consumers in India.

9. SPONSORS
 American Foot ball
 Basket ball
 National Team
 Austrialia
 France
 Russia
 Trinidad and Tobago
 Turkey

10. ADIDAS ALSO SPONSORS FIFFA & UEFA AND
ALSO ASSOCIATION WITH OTHER
COUNTRIES
 Africa
 America
 Asia
 Europe
 Oceania

11. TOP 10 OF ADIDAS COMPETITOR
 Nike
 Callaway (golf company)
 Puma
 Fila
 Converse

12. TOP 10 OF ADIDAS COMPETITOR
 New balance
 K- Swis
 Asics
 Li-Hing
 Air Jordan

13. STRENGTH
 Adidas company has a long heritage and high brand value
since 1924.
 Adidas sponsors major sporting events including Olympics
and major sports men and teams
 The company has world wide presence and is international
recognize
 Adidas has a very diversified product portfolio ranging from
sports shoes equipment's to clothing and accessories
 A work force over 45000 employees

14. WEAKNESS
 The products by Adidas can sometime be costly due to
innovative technology or production method
 Stiff competition and similar big brands means customers
have high brand switching

15. OPPORTUNITIES
 To keep up with the competition, Adidas generates close to 16
new foot-friendly each year
 The company can ventures into making more stylish design
and cuts
 Tie-up with emerging sports teams/ clubs /players
internationally can bost Adidas’s brand Presence
 Brand building by setting up sponsors sports Academy

16. THREATS
 Other brands offering more styles and varieties, those more
competition
 Threats other competitive brand who produce equipment's
and accessories at lesser cost
 Pirated/fake limitation affect brand image of Adidas

17. ADIDAS COMMERCIAL ADD