5. A HOUSE OF BRANDS North America United Kingdom Targeted at Specific Cultures & Demographics Continental Europe Germany Asia Pacific
6. CARNIVAL AUSTRALIA – WHO ARE WE? Passenger/Revenue split per brand per 2011 budget but not straddled by financial year Brand Passengers Net Revenue 299k $361m 100k $336m 9k $12m 7k $44m 2k $9m 3k $19m
7. LOW PENETRATION RATE RELATIVE TO OTHER MARKETS Growth Rates UK 6% 2009-2020 NAM 3% 2009-2020 AUNZ 5% 2011-2020 Source: 200-2010 CLIA, PSA, ICCA. UK growth extrapolates PSA 2011 estimate, AU growth at half 5 year CAGR. ESTIMATE
8. CRUISING OUTGROWING THE HOLIDAY MARKET Source: internal, ABS, NVS, ICCA, market size is for 2009 Mkt Size 2009: 5.6m trips 3.0m trips 0.4m passengers
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Editor's Notes
To give some context to my discussion today, I first need to explain who Carnival Australia is. Carnival is a Cruise Company that started operation back in 1972 with just 1 ship.
Earnings before Interest and Depreciation (Operating Result). We have
Explain axis: chart shows the estimated growth in market penetration rate for the UK, US and Australia from 2000. Beyond 2012 is an internal estimate. Australian growth rate assumes RCI year round from 2013, replacement tonnage in 2013/15 (PN/PP) and incremental year round tonnage added 2017 and 2019
Cruise continues to grow faster than domestic and international holidays International driven by strong A$ and lower airfares Domestic market flat with limited growth in 4-14 night segments Explain Axis: Boxes at top show total market size for each segment, bars represent % growth for 2009 with forecast for 2010 and 2011 Market growth rates for domestic & international holidays v cruise for 2009 and projected 2010/11 Significant recovery in international travel in 2010 International +25% YTD, AUD recovery, cheap air fares Bali in particular is booming (+44% YoY = 170k pax) Nevertheless the cruise market continues to grow the quickest of the 3 and needs to continue to take share from other holiday types. 4.5% penetration of holiday market
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