1. The genre characteristic shown is that it focuses on a boys band. Additionally, guitar is used as an instrument in some scenes. 2. The relationship between lyrics and visuals is both illustrative and amplified. Some scenes directly relate to the lyrics while others enhance the meaning. 3. The relationship between music and visuals matches the pace and tone. Faster scenes correspond to faster music and louder scenes correspond to louder music.

1. Additionally the mis en scene you see an
urban area which is common in a indie music
The genre characteristic of indie video.
music is that there is usually a boys
band.
Plus a commonly used instrument in
the video is the guitar.
Their hairstyle is also
very indie style.

2. The relationship between lyrics and
visuals is illustrative but not at all the Another example is him singing
times. “Cos I’m a better man Moving on
When he says “I love her because she better things.” You see him
moves in her own way” and at the throwing away old pair of shows
same time you see a pair of feet and walking in a new pair.
walking. This makes the relationship less
illustrative and more amplified as
he is talking not actually talking
about a pair of shoes.

3. This might be done to great an effect
The relationship between music and
visuals is illustrative which can be
shown in two ways:
In the video at a point when the artist
is singing slowly, the music is slow and
at the same time the video is slightly
in slow motion.
But there is also a part in the video
where the music is being played at a
fast pace and at the same time you
have the editing rhythm getting faster,
have many jump cuts of the band
adding to the effect of the fast pace.

4. This will include lots of close up of the
artist, and a development of motifs.
In this video there have been several
different close ups of the singer so this
part of Goodwin theory has been applied.
A motif used throughout the song is the
guitar as it appears at various scenes the
song. So also this part of Goodwin's theory
has been applied. The guitar has been
used as it has a connection to the indie
genre of the music.
These demands could help the marketing
of the product because guitars are an
instrument which make the artist look
good in the video and attracts the more
audience, who themselves play such
instruments.

5. In this video Goodwin’s theory has
slightly been applied as there are
females visible but the treatment is
not so voyeuristic.

6. There is no intertextual
reference in this video.
This is done possible to
make sure that the
audience pays only
attention to their video.
This will help sell the
product as they are only
showing their product
and not referring to
anything else. Which
Will make the audience
remember the video.

7. This video of the kooks is narrative
based which can be recognized from
the title “she moves in her own way”,
this shows us that the song is about a
girl.

8. Applying Goodwin’s theory: The View, Same Jeans:
1) Genre Characteristics:
A common characteristic is a
instrument which very often is a
guitar, it is used in a lot of the
scenes in the song.
2) Relationship between
lyrics and visuals:
The relationship between lyrics and visuals is illustrative. This can be made known when
he sings “Everybody's dressing up, I am dressing down” at the same time you see him
sitting in public where people around him are dressed up smart in suits however the artist
himself is the opposite. He is in everyday clothing, this clearly demonstrates the lyrics.
Plus it could also refer to the mood of the artist. The people in suits are sitting straight
and active reading newspaper, yet the artist isn’t sitting straight and looks tired. This
shows that it may be amplified as well as he is singing about the mood which is going
down. Another example is when he sings
“I've had the same jeans on, for four
days now” this again fits illustrative
way as at the beginning you see him
waking up and wearing a jean, later
on you see him again waking up and
again wearing a jeans this signifies the
lyrics.

9. 3) Relationship between
music and visuals:
There is a illustrative relationship as
When the music is more softer
sound you see him in his house,
where the background seems to
be a soft colour.
However when he is on stage in a
performance the music changes
and is louder, relating to the
audience
Who are dancing and enjoying the
music.
This shows that the music pace
and volume being played relates to
the scenes location of the song.

10. 4)The demands of record label will include This part of Goodwin’s
the need of close ups of the artist and the theory has clearly been
artist may develop motifs which recur across applied as there are many
close up’s of the artist’s
their work.
face.
A motif could be the usual indie hairstyle. As the
whole band has similar hairstyles, it will repeat itself
many times in the song and make it known to the
audience as indie hairstyle.
5) There is frequently reference to notion
of looking and particularly voyeuristic
treatment of the female body:
The treatment of the female body
possibly is voyeuristic treatment as
you see a boy with lipstick marks At a different scene of
on his face but it’s not clear as both the song again the
a seen sleeping, which also gives notion of looking at the
the female a slightly naive female body isn’t so
voyeuristic as their are
representation.
only shown as a part of
the big audience.

11. 6) There is often intertextual reference:
There is no intertextual
reference in this video.

12. 7) Whether the video is primarily performance
based, narrative based, or concept based and how
each element is used:
The video is mostly primarily
performance based as you see the
artist singing on stage for a big part
of the video.
But it may also be slightly narrative
based. As he is singing about how is
wearing the same jeans since four
days.

13. There are not many
genre
characteristics
shown. One of
them might be that
it is just a boys
band which is like
in majority of the
songs.
A second one
would be the use
of guitar in the
video which has
been used.

14. The relationship here is a mixture
of contradicting, amplified and at
some other parts it is illustrative.
For instance while singing : “Holiday, still
so far away Our republic on the beach.”
At the same time you have the indie
band at a beach which makes it
illustrative.
Plus the title which is “Holiday” and a lot
of the scenes are related to holiday
sceneries.
However there are 2 parts where there’s an amplified relationship. While he
sings: “But if I wait for a holiday
Could it stop my fear?” At the same time you have the other band members
standing behind him like guards i.e. Possibly giving him protection from his fear
Or as a support.
Secondly when he sings: “To go away on a summers day never seemed so clear”
At the word “clear” the band members standing over him, suddenly drop and the
artists background becomes clear.

15. The relationship here has to do a
lot with the cutting rhythm.
This means while the music is at a
slow pace and soft the scene is
longer however at a faster pace of
the music the scenes a shorter and
have a faster cutting rhythm. Plus
the music becomes louder again
and you can hear drums playing
more prominently.

16. This would require lots of close ups
of the artist. This has been applied
but slightly as there are not a lot of
them.
Using these close ups will help the
marketing as it creates an catchy
effect ,draws the viewer closer and
to involve them in what is
happening.

17. There is a voyeuristic treatment
of the female body as they are
shown smiling at the band in
beach clothing.
Additionally having a row of
females laying down like this
makes the female body more
appealing, all of this creates
attraction towards the male
audience of the band, which will
help the marketing.

18. There is no Intertextual
reference visible in this video .

19. This song is narrative based due
to the title and the lyrics are
alike to what is happening in
the video.
Even though indie music videos
are performance based this
video does not have any
performance of the band.

20. There are not many genre
characteristics used for the fact
that there are no usual indie
genre instruments such as a
guitar.
Still there’s one characteristic
which is very frequent; a boys
band.

21. There is a illustrative
relationship but possibly also an
amplified relationship. For
example the artist sings “A sin
you swallow for the rest of your
life?” At that scene you see a
close up to his mouth which
refers to “swallowing” . Plus you
see a light matchstick in shallow
focus which may as well refer to
“sin”.
However it may as well be
contradicting as he sings about a
“sin” although he is wearing
white which refers to purity .

22. The relationship between music
and the visuals is illustrative as
the cutting rhythm and pace
matches quite exactly to the
video.
For example if the artist voice
becomes louder so does the
music become clearer to her in Similarly if the music in the
the background. background is slightly low and
not so clearly hear able then the
artists voice is not so high.

23. This will include lots of close
ups of the artist which has
definitely been used in the
video as nearly the whole
video has been shot in close
ups. This could have been
done because the close ups
express what the artist in a
better way , which increases
the interaction towards
audience.
Additionally it will make it
more emotive with the
costumes, so again
increasing chances of
marketing.
Plus the motif which it
requires could be the
matchstick which all the
band members are holding.
As it is very prominent & the
audience will remember it.

24. In this video there are no
females shown which represents
that this part of Goodwin's
theory has not been applied.
This might be due to the fact
that this video is not
representing females in such
way rather in a more different
way.
Instead there are only males
visible in the song.

25. This video is narrative based as
he is singing about love, and
uses words as “love” “you’ve
been looking” “To love”.