DIRECTING, characterstics, importance, types ,principles, technique

1. RNB GLOBAL UNIVERSITY
 TOPIC: Directing
Date: 24-10-2019
Presented to – Presented by -
Dr. Meenakshi Sharma Arham Bothra
( MBA ) “1”st semester

2. Directing
Directing refers to a process or technique of instructing,
guiding, inspiring, counselling, overseeing and leading people
towards the accomplishment of organizational goals. It is a
continuous managerial process that goes on throughout the
life of the organization.

3. characteristics of Directing
 1. Initiates Action
 2. Pervasive Function
 4. Continuous Activity
 5. Descending Order of Hierarchy
 6. Human Factor

4. Importance of Directing
 1. Initiates Action
 2. Integrates Efforts
 3. Motivates Employees
 4. Provides Stability
 5. Coping up with the Changes
 6. Effective Utilization of Resources

5. 4 Types Of Directing..
1) Supervision:
(2) Communication:
(3) Leadership:
(4) Motivation:

6. Principles of Directing
 1. Maximum Individual Contribution
 One of the main principles of directing is the contribution of individuals. Management should adopt
such directing policies that motivate the employees to contribute their maximum potential for the
attainment of organizational goals.
 2. Harmony of Objectives
 Sometimes there is a conflict between the organizational objectives and individual objectives. For
example, the organization wants profits to increase and to retain its major share, whereas, the
employees may perceive that they should get a major share as a bonus as they have worked really
hard for it.
 Here, directing has an important role to play in establishing harmony and coordination between the
objectives of both the parties.

7.  3. Unity of Command
 This principle states that a subordinate should receive instructions from only one superior at a time.
If he receives instructions from more than one superiors at the same time, it will create confusion,
conflict, and disorder in the organization and also he will not be able to prioritize his work.
 4. Appropriate Direction Technique
 Among the principles of directing, this one states that appropriate direction techniques should be
used to supervise, lead, communicate and motivate the employees based on their needs,
capabilities, attitudes and other situational variables.

8.  5. Managerial Communication
 According to this principle, it should be seen that the instructions are clearly conveyed to the
employees and it should be ensured that they have understood the same meaning as was intended
to be communicated.
 6. Use of Informal Organization
 Within every formal organization, there exists an informal group or organization. The manager
should identify those groups and use them to communicate information. There should be a free
flow of information among the seniors and the subordinates as an effective exchange of
information are really important for the growth of an organization.

9.  7. Leadership
 Managers should possess a good leadership quality to influence the subordinates and make them
work according to their wish. It is one of the important principles of directing.
 8. Follow Through
 As per this principle, managers are required to monitor the extent to which the policies, procedures,
and instructions are followed by the subordinates. If there is any problem in implementation, then
the suitable modifications can be made.

10. Techniques of effective Coordination
 1. Direct Contact: One of the most effective means of achieving coordination is direct
contact. Written communication, modern electronic, mechanical devices, etc., can also
be used.
 2. Group Meetings: Group meetings are said to be an effective means of achieving
coordination. At the time of meeting, superior comes into personal contact with those
connected with the actual problems. Such meetings encourage the people to integrate
their efforts. Coordination can be achieved through regular meetings of superiors and
subordinates.

11.  3. Organizational Structure: Coordination can be achieved only when the authority and
responsibility of each and every person are clearly defined. In this connection, it was quoted by J.O.
Shaughnessy as follows, In other words, the organizational structure should be designed properly
so as to permit coordination among various activities along the line itself.
 4. Effective Communication: In achieving coordination, effective communication plays a vital role.
Communication greatly helps in coordination. The purpose of communication is to promote deep
understanding among members by bringing and maintaining coordination in order to achieve the
ultimate goals. Effective Communication is a process whereby ideas and images of one person are
transmitted to another person. Coordination between various individuals and activities is brought
out by communication. Effective communication facilitates information and exchange of ideas
which helps to achieve the common purpose.

12.  5. Committees: In order to coordinate the various activities, various types of committees
may be appointed. Committees provide the means for synchronizing various efforts.
Committees develop better understanding and morale among the members. They are
greatly advisory in nature and make use of the best efforts of the members.
 6. Staff Meetings: Staff meetings at regular intervals helps in achieving effective
coordination because such meetings provides opportunities for frank discussions and
better exchange of ideas of people from different sections. This infuse a feeling of unity
among the members which makes them to jointly work for the organization.

13.  7. Effective Leadership: Leader inculcates a feeling of collectivism in the employees and
forces them to work as a team. Individuals within the group, may possess varied interests
and multiple goals. Leader reconciles these conflicting goals and restores equilibrium. A
good leader can achieve coordination at all stages. Hence, effective leadership is
essential for achieving coordination.
 8. Informal Coordination: Many organizations adopt informal means of coordination
through processes of social, unofficial interactions, relationship and mutual adjustments.
They are very often more effective than formal means.

14. Link For More Informations…..
 https://www.toppr.com/guides/business-studies/directing/introduction-meaning-importance-
and-principles-of-directing/
 https://www.managementstudyguide.com/importance_of_directing.htm
 https://accountlearning.com/techniques-of-effective-coordination-in-organization/
 http://www.preservearticles.com/business/9-techniques-that-can-be-implemented-for-effective-
coordination-in-any-organization/6450
 http://www.yourarticlelibrary.com/organization/4-different-elements-of-directing/982