Aviation entrepreneurship business about a restaurant at airport. A class presentation idea for entrepreneur students. Firstly, the presentation gives information about company mission and vision statement and its goals. This presentation covers Pestel analysis, swot analysis, perter five forces model and also provide information about objectives and conclusions.

1. AVIATION
ENTREPRENEURIAL
BUSINESS
Section B

2. FOODY AND MOODY
RESTAURANT
Group Members
M Areeb Zulfiqar
Danish Waheed
Abdullah
Abdullah Imran
Ahsan Nawaz
Mehar Dawar
ID
F2019001182
F2019001190
F2019001056
F2019001017
F2019001197
F2019001007

3. Mission statement
To become a leader in the food industry by
providing “Halal”, hygienic and fresh food
Goal
Provide fresh food for
better health

4. Objectives of Foody and Moody
• Promoting this restaurant
concept as unique restaurant
• Customer satisfaction
• Provide a healthy and safe
environment to customers

5. Executive summery
Located in the heart of airport
Serve Western and Asian cousin
Trained staff is hired for smooth operations
Right menu with reasonable price
Seating capacity of 40 people

6. Introduction
Tagline/ Slogan “ Fresh Food ka Mood”
It is located at Lahore airport
Menu is simple including western and Asian cosine
Make the order ready within 5 to 7 minutes

7. Business model
Core strategy
Basis of differentiation
Target customer
Product scop
Resources
Core competencies
Key assets
Financial
Revenue steam
Cost structure
Financing
Operation
•Production
•Serving
•Key partner

8. Marketing
4P’s
Product
Price
Place
Promotion
Market
segmentation
Demographic
Physiographic
Geographic
Target market
Staff
Passengers
Visitors
Advertisement
Coupon
Deals
Discounts
Paid promotions
Market growth
strategies
Famous chief
Host events
Free Wi-Fi

9. PESTEL Analysis
• Policies can be changed at any time
Political factor
• Inflation is directly linked to sales
Economic factor
• Dishes are according to customer taste
Social factor
• Screens, app to order food
Technology factor
• Environmental friendly, hygienic
Environmental
• NOC and policies of airport to operate
Legal

10. SWOT Analysis
Strength
• Pricing
power
• Unique
dishes
Weaknesses
• Limited
menu
• Existing
competitors
Opportunity
• Social
media
campaign
• New
restaurants
Threats
• Economic
downturn
• Rising fixed
cost

11. Porter Fives Forces
• Some dishes are easy to copy
Threat of substitute
product
• Different dishes
• Less cost advantage in restaurant industry
Threat of new entrants
• Less number of competitors at airport
• Growth rate is high because of quality and fresh food
Rivalry among existing
firm
• No advantage to suppliers
• Suppliers do not switch cost
Bargaining power of
supplier
• No power to buyer as cost is fixed
• No threat of integration from buyer
Bargaining power of
buyer

12. Conclusion
Less capital cost as
compared to other
business
Growth rate is high
Early growth due to
less competitors
Branding by taste of
food

13. Thank you