2. Historical Profile
A National airline operating Passenger and Cargo
services.
PIA is Pakistan's largest airline and operates a fleet of
30+ aircraft.
The airline operates nearly100 flights daily, servicing
18 domestic destinations and 25 international
destinations across Asia, Europe, the Middle East, and
North America.
Established in 1955, having vast experience in the
airline industry of Pakistan with a large fleet of
aircrafts.
Main bases are
Jinnah International Airport, Karachi,
The Allama Iqbal International Airport,
Lahore and the Islamabad International Airport,
Islamabad/Rawalpindi.
1990s Logo
1960s Logo
1990s Logo
Version 2
3. Historical Profile
• Secondary bases,
Peshawar International Airport,
Faisalabad International Airport,
Quetta International Airport and
Multan International Airport
2000s Logo
Current Logo
Current Logo
4. Historical Profile
The departments include:
Human Resource and Administration
Marketing
Corporate Planning,
Information Services,
Finance
Flight Services
Flight Operation
Engineering
Procurement and Logistics
Customer Services
Training and Development
Quality Assurance
6. Corporate Vision
To be a World Class Airline exceeding
Customer Expectations through
Dedicated Employees Committed to
Excellence.
7. Corporate Mission
As a Symbol of National Pride, We Aspire to be a
Choice Airline, Operating Profitably on Modern
Commercial concepts and Capable of Competing
with the Best in the International as well as
Domestic markets.
8. Services
• Business class
It’s the only Business Class
service that feels like First
Class
Economy class
It make u feel that every class
provides comfort
10. SWOT Analysis-Internal Factor
Strengths
Leading Market Position
Brand Recognition
Superior Operating Structure
Network Presence
Hub airport at Karachi
Weakness
Formulation of Govt. Rules
High dependence on Passenger
Revenues
Debt
Reliance on Oil Prices
11. SWOT Analysis-External Factor
Opportunities
Having the maximum route and fleet
Growing demand for low cost airlines
Customer loyalty
Shifting customer needs
Industry Recovery
Threats
High Interest Rates
Accidents
Strong Competition by Air-blue
Interest and foreign currency
exchange rates
Decline in airline industry
12. Recommendations
• DECENTRALIZATION:
Autocratic Style to be changed
to Participative Leadership.
Minimal Delegation of authority
to be Maximized.
Easy Management
Increased Motivation
Easy Access to information and
Resolution to the Conflicts.
13. Recommendations
STRATEGIC BUSINESS UNIT
PIA should make its different
departments into Strategic Business
Unit
Every SBU should have a defined
business strategy and a manager
with sales and profit responsibility
Factors should be determined for the success of SBUs
The degree of autonomy to each SBU manager
The degree to which an SBU shares functional programs and
facilities with other SBU's
The manner in which the corporation evaluates and rewards the
performance of its SBU managers
14. Recommendations
Empowering the employees would
lead to More Employee Participation
in the Decision Making Process
More Employee Satisfaction
Enhanced motivation
More Independent Employees in
discussing the issues Explicitly
without Hesitation
Quality team and Cross-functional
teams
More Commitment and Dedication
• EMPLOYEE EMPOWERMENT:
15. Recommendations
• OVERHEAD COSTS:
PIA should also reduce its overhead
costs that are it should mange its
resources: labor more effectively.
the saved resources can be utilized
in other areas such as introducing
more training courses for the
employees so that the quality of the
workforce could be increased.
.Hiring the services of expertise can
improve the efficiency of their
services.
16. Recommendations
• Two-Way Communication
Top-down approach should be replaced with two-way
communications
The employees would feel motivated and valued as they would
be included in decision-making.
