3. Colour and Design
• The vibrant red and yellow, and the white
and black, contrasts very well, making the
Masthead, captions and cover lines stand out.
• The Masthead and all the cover lines are very
large and sans serif, really catching the eye
of the reader, drawing them in.
• The design really suggests that its more
directed at attracting young readers,
probably teenagers, with their modern
looking design and sans serif font.
4. The Image
• The large image used on the front cover conveys
what fans and readers alike either want to see, or
want to be. The picture is of a stereotypical
boyband and they look very stylish.
• Female readers especially may find the members
attractive, and male readers may want to be more
like them, therefore encouraging them to buy the
magazine and read it.
• Also, the image, at least of what seems to be the
leader of the band, is in front of the Masthead,
suggesting to the reader that this person is very
important, and would encourage the purchase of
the magazine.
5. The poses and style
• The poses in the large image
strongly represent the stereotype
of a cool boy-band with direct
address to the reader, making
them seem confident and
masculine.
• Their style in the image has a
strong rock feel to it and creates
a sense of coolness and
stylishness.
6. The Cover lines
• Looking at the cover lines and puffs, we can
see that the magazine is aimed at young
people, as it involves one about a free poster
and one about the set of free stickers that
comes with the magazine. This can obviously
encourage any younger person to buy the
magazine.
• There are also many uses of an exclamation
mark in the magazines cover lines, creating a
feeling of excitement. This would encourage
readers to buy it as the stories and contents
that are being advertised seem important and
exciting.
7. The language
The director of magazine addresses the
reader directly and does a paragraph
thanking them for reading the magazine,
making the reader feel involved.
In the cover line ‘Your band, their story!’
they are once again including the reader
in the contents, saying its ‘your’ story.
8. Overall Impression
• The front cover gives a good
impression of what’s inside by its
exciting layout and image of a boy-
band.
• Readers that are interested in more
calm and classic music are not
addressed, as the cover is too in-
your-face and exciting.
9. Institution and Distribution
• Bauer Media Group owns Kerrang, as
well as more than 600 other
magazines, such as Q and Mojo.
• Kerrang is distributed across the UK
11. Colour and Design
• The black on yellow really stands out and,
with the warning strip on the side, makes it
feel exciting and almost seems dangerous.
• The font is very bold and once again is
black on yellow, giving it an almost
dangerous feel. The heading is intricately
done and fits into the stereotype of a rock
musician, with a skull and a snake around
it.
12. The Images
• The large image to the right is depicting what
the target reader would love to be the man
standing up. The picture of the two men, aka
the directors of the magazine, is connected to
the story next to it, with them doing silly
faces and thanking the reader. This is great for
the reader as they feel like the director is
talking to them.
13. The poses and style
• The pose of the man on stage gives an epic
sense and makes the reader feel excited to
see what else is inside.
• The pose of the woman is almost a
seductive one, and she seems to be
showing off her beauty to the reader,
encouraging them to read on. Female
readers may also feel like they will want to
adopt a dress style like the one she is
wearing.
14. Cover lines
• Each main cover line is very big, bold and
easy to understand, meaning the reader
can easily find which page they want to go
to at a glance and what is inside the
magazine. The director of the magazine
also addresses the reader directly and does
a paragraph thanking them for reading the
magazine.
15. Language
• The language is quite simple, yet exciting,
as lots of exclamation marks are used and
the writing is very informal. This really
draws the reader in as they feel as if they
can relate to the magazine and the people
in it.
16. Overall Impression
• The Contents page seems very well
designed for telling thereader what is in the
issue. The typeface is very bold and easy to
read due to the colour, and young people
are drawn into it, as well as rock fanatics,
due to the picture and design of the
heading.
18. Colour and Design
• This page’s colours are extremely
vibrant and stand out considerably.
The bright pink and blue really
contrast with the yellow.
• The text and design is really exciting
and laid out well, with all its
different colours and different fonts
working together to create this.
19. The Images and poses
• The images are directly linked to the
story, but are extremely exciting, as
they feature Tony Hawk, a well
known celebrity, doing tricks on his
skateboard.
• Many fanatics of rock are associated
with things such as skateboarding, as
it is seen as ‘cool’. Therefore young
people reading will see the images
as very exciting and capturing.
20. Cover lines
• The cover line is very large and the
‘Skate’ is bright pink, as well as
the whole thing being slightly
slanted. This gives an overall
feeling of excitement and it also
goes with the images of the
skateboard tricks.
21. Language
• The interviews of different
musicians is very informal and some
are quite humorous. This grabs the
readers attention as it seems more
relatable and encourages them to
read it.
• Young readers, and especially
people who play video games, are
drawn in as not only are they
talking about rock, which is
considered cool, but they are also
talking about it in a video game.
22. Overall Impression
• I think the pages are very well
designed and laid out; everything
seems close to each other and fits
well, yet at the same time there is
enough space between things to keep
it from being too busy and too full.
• As well as this, the colours are
expertly chosen and contrasted,
giving a heightened sense of
excitement and fun, specifically
drawing in young people.
