campaign

1. FOREST
ESSENTIAL
S

2. OBJECTIVE
The objective here was to promote Forest Essentials’
latest range of products across media verticals like
mainlines, magazines and online portals.
The brand also wanted to promote Dr. Ipshita
Chatterjee, the on-board Ayurvedic consultant, as well as
the travelling spokesperson.

3. ABOUT
 It was founded in 2000 by Mira Kulkarni in New Delhi, India.
 Forest Essentials is a genuine, traditional ayurvedic skincare
brand with its base in the ancient science of Ayurveda.
 It is Indian beauty brand that combines the ancient beauty
rituals of Ayurveda with a luxury, stylish, modern aesthetic.
 Forest Essentials standard for pure, fresh and natural.
 We believe that they are the perfect foods for the skin.

4. TARGET AUDIENCE
 The main target consumers are above 25 years old, basically
people who care about the quality of life.
 They should ideally have a job and disposable income.
 They would mostly belong to the middle class and upper
middle class of the society.
 In our opinion we would say somebody who is career oriented
and sophisticated and is already in the working field.
 They should be 25 and above, because by that age you know
what suits your skin the best.

5. MEDIUM
 Digital-
• Instagram
• Facebook
• Pinterest
• Tumblr
 Electronic-
• Television
• Radio
 Print-
• Newspaper
• Magazine
• Posters
• Pamphlets

6. CAMPAIGN PLANNING
Flyers
Brochures
Direct mailers
Newspaper
Facebook
Instagrams inserts
following are just a few ways you can use to reach an audience.

7. PRINT MEDIA & DIGITAL MEDIA
• Covering newspapers and magazines posters etc come under
the part of print media.
• Cost effectiveness of the print ads is what makes it popular
with many marketers.
• If you have the budget, hire a professional designer.
• Share your print ads on your social media pages. Make it
easy for your audience to visit your website

8. PRESS RELEASES,
CONFERENCES, Ads.
• When distributing the release it is essential to draw up
a list of the publications that your target audiences are
most likely to read, watch or listen.
• This will help you to identify the individual journalist
who is likely to deal with your subject area.
• Always send your release to a named journalist and,
call them to see if they received it and whether they
need additional information.

9. EXPECTED RESULT
• Though something's are fading, like in the current scenario
Ayurveda, people nowadays are more into good quality
products.
• With the people being so indulged, Forest Essentials has
grown 100% every year.
• Forest Essentials got into some ventures with the
international markets a year for the supply to hotels and
spas.