In this edition know about the franchises which are using an important measure of marketing levers at their disposal to increase sales profitability for the business.

1. Ideal
ImageVOL 11 | ISSUE 02 | 2020
David Prokupek
CEO, Ideal Image
+
World's
Best Franchise
Opportunities
to Own,
2020
Ideal Image is the
nation’s #1 MedSpa and
fastest growing consumer
medical brand in the U .S.
with 150+ locations.

4. Invest in Consumer
ith the evolution in franchise industry,
Wbusinesses have experienced exponential
growth. Businesses are proud to be a part of a
brand which is making a difference to lives of its customers
and the world we live in. In franchise industry, it is
necessary to be authentic and true to yourself, because
today’s consumers are smart, living with advancement and
always searching for something new and genuine products
or services.
Consumer franchise categorizes the customers who are
consistent, and core buyers. Those customers have the
highest possibility of unending to purchase the company's
products. A seller might be interested to increase the trades
from the committed and uncommitted buyers. He/she might
try to use marketing and spend extra money to convert the
uncommitted consumers into higher‐likelihood committed
buyers. Although, the inevitability of conversion is
unidentified, it can surmise that only few uncommitted
buyers would take interest and, of those, not all would
become committed buyers.
It is recommended that the vendors should focus their
efforts on the consumer franchise, since committed buyers
have a higher possibility of buying in the first place and
have already showed their loyalty and commitment. This
edition of Insights Success “World's Best Franchise
Opportunities to Own, 2020” is about the franchises
which are using an important measure of marketing levers
at their disposal to increase sales profitability for the
business and providing exceptional services to change
consumers into committed buyers.
The cover features Ideal Image which was founded as a
laser hair removal business with the goal to help clients’
look and feel their best. Since then, the company has
Editor’s Desk

5. capitalized on the fast-growing aesthetic industry and
added a full suite of skin, face and body services to
become America’s #1 MedSpa. The company was
acquired by L Catterton, the leading consumer-
focused private equity firm. It has continued to grow
its footprint, adding both corporate and franchise
units. It now has over 150 clinics throughout the US
and Canada.
The company of the month is having Class 101,
which is leading with the mission to provide families
with expert guidance in the college search,
admissions, and financial aid process. It believes that
early engagement is a game changer, especially with
what is happening right now in the world. A student’s
college application is a summary of all four years of
high school, not just junior year. Class 101 helps
students and families navigate the complex, multi-
year process, beginning in the 9 grade. The
organization works with students 1:1 to connect all
the dots and make the process enjoyable for families
with a comprehensive high school roadmap from 9 to
12 grade.
Also, while flipping the pages, don’t forget to go
through the articles and CXOs written by our in-
house editorial team and industry experts
respectively.
rohit.chaturvedi@insightssuccess.com

6. Ideal Image
10
Cover Story
Democratizing the MedSpa
experience to be more
safe, affordable and
accessible than ever
24
Leader’s Viewpoint
Rethinking the Products of
Today for Better Tomorrow
ARTICLE
40
Tech Dynamics
Why Aligning Your Business with
Latest Technologies is Important

7. CONTENTS
4436
Osmow's
Satisfying the Cravings
of Modern Middle-
Eastern cuisine
36
VomFass
Creator and Leader of
a Unique Experiential
Retail Concept
44
White Rose Finance
Group Ltd
A Complete Financial
Business Service
28
Class 101
Guiding Students and
Families from High
School to College
20
Freedom Boat Club
Boating Made Simple in
over 240 Locations
32
2820 32
Zen Massage
A Better Way in the
Retail Professional
Massage Category.
48
48
Franchise of the Month

8. sales@insightssuccess.com
November, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Sumita Sarkar
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Visualizer
David King
Art & Design Director
Asha Bange
Associate Designer
Kartik Balapurkar
Kshitij S Peter Collins
John Matthew
Sales Executives
David, Martin, Maneesh
Business Development Executives
Steve, Joe, Aidan, PrathameshJacob Smile
Aditya Marry D'Souza
SME-SMO Executive
Amol Wadekar Frank Adams
Circulation Manager
Robert Brown Stella Andrew David Stokes
Kushagra Gupta
Co-designer
Copyright © 2020 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any
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Reprint rights remain solely with Insights Success.
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10. Management BriefCompany Name
Scott Sharkey
CEO
Sharkey's Cuts for Kids
sharkeyscutsforkids.com
At Sharkey’s Cuts for Kids, team knows that kids and parents
want something different with their haircut experience.
John Kent
Managing Director
Established in 2004, Brokerplan is a compelling opportunity for
anyone looking to generate a significant income from becoming
a Commercial Finance Broker.
Osmow's
mrosmow.com
Sam and Ben Osmow
Principal & Founder/
CEO and Head of
Franchise Operations
Osmow’s combines Middle eastern cuisine with a North
American palette, a fusion of both cultures. With a flair for
healthy, well-made food, the Osmow’s family quick-service
restaurants offer mouth-watering meals packed with fresh
flavours, dressed with a range of its signature sauces.
Hand & Stone
Franchise Corp
handandstone.com
John Teza
President and
Chief Development
Officer
Hand & Stone offers professional Massage, Facial and Hair
Removal services tailored to your individual needs.
Bryan McGinness
CEO
WineStyles
winestyles.com
WineStyles® Tasting Station® was born out of the original
WineStyles concept, which was founded in 2002 after a
backyard barbeque blind tasting of wines proved the most
popular were not the most expensive, but simply the bottles that
tasted the best.
vomFASS
vomfassusa.com
Elaine R. Sugimura /
Kevin M. Frain
CEO/ COO
vomFASS is a unique retail & community event business
specializing in a wide array of artisanal products, including the
world’s finest oils, vinegars, spirits, wine, gourmet foods, and
spices.
Class 101
class101.com
Tom Pabin
President
The company's mission is to provide families with expert
guidance in the college search, admissions, and financial aid
process.
Freedom Boat Club
freedomboatclub.com
John Giglio
President & CEO
Freedom Boat Club was first founded in 1989 in Sarasota, FL
with the vision and purpose in establishing the boat club model
was simple and straightforward - to deliver a hassle-free
recreational boating experience for its members.
Zen Massage
zenmassageusa.com
Keith Larson
CEO
Zen Massage Franchising, Incorporated, franchisor of Zen
Massage Centers, provides a high quality professional massage
in a comfortable environment with several Advantages for
Consumers.
Ideal Image
idealimage.com
Ideal Image is the nation’s leading MedSpa that’s performed
millions of skin, face and body procedures.
David Prokupek
CEO
Broker Plan
brokerplan.co.uk

12. Democratizing the MedSpa experience to be more
safe, affordable and accessible than ever
“Ideal Image is the nation's #1
MedSpa and fastest growing
consumer medical brand in the
U.S. with 150+ locations.”
World’s Best Franchise Opportunities to Own, 2020

13. CoverStory
David Prokupek
CEO
Ideal Image

14. Ideal Image was founded in 2001 as a laser hair
removal business with the goal to help clients look
and feel their best. Since then, the company has
capitalized on the fast-growing aesthetic industry and
added a full suite of skin, face and body services to
become America’s #1 MedSpa.
Ideal Image was acquired by L Catterton, the leading
consumer-focused private equity firm. It has continued to
grow its footprint, adding both corporate and franchise
units. It now has over 150 clinics throughout the US and
Canada.
Below are the highlights of the interview conducted
between Insights Success and David Prokupek, CEO
of Ideal Image:
Ideal Image is the nation's
#1 MedSpa focused on
non-surgical, FDA-
approved and FDA-cleared
treatments for the skin,
face and body.

15. CoverStory
What services does Ideal Image offer, and how do
they meet the needs of your customers?
At Ideal Image we give our clients a full suite of
affordable, non-surgical treatment options for their skin,
face and body—all backed by our exclusive Lifetime
Guarantee Program and 100% approvals for clients who
want financing.
We have a broad range of clientele, the majority ranging
from 25- to 55-year-olds who are well-educated, enjoy
an active lifestyle and have a broad range of household
incomes. We meet their diverse needs—from removing
unwanted hair to reducing stubborn fat to getting a more
firm, toned body to having healthy, youthful skin. Our
full suite of services are delivered by a team of expert
Medical Professionals and include laser hair removal,
Botox® wrinkle relaxer, CoolSculpting® fat reduction,
CoolTone™ muscle toning and a range of medical grade
facials and skin tightening solutions. We are able to give
our clients everything they need to look and feel their
best for years to come.
Describe your company’s tagline “Confidence
Changes Everything.”
More than just a tagline, it is our core belief that
Confidence Changes Everything. Confidence is the most
powerful thing in the world—and the most beautiful—it
is beauty from the inside out. We believe in this crazy,
fast paced, competitive world that people deserve to look
the way they want and love the way they feel.
Our mission at Ideal Image is to work hard every day to
passionately deliver on that promise. Our team of experts
get to know each client individually to develop a
personalized treatment plan using the most advanced
aesthetic technology. We say that “confidence walks
through our doors every day and walks out better,
stronger and more courageous.” We get up every day to
help our clients say yes to “better” and get the natural
looking results they want.
You have an interesting background.
How did you come to be at Ideal
Image?
I have been fortunate to be part of some amazing
consumer brands—whether leading, investing or
advising—and to partner with the country’s top private
equity firms, creating some great outcomes. I came to
Ideal Image because of a relationship with L Catterton
who has a history of backing the best consumer brands in
the world. The aesthetic industry was new to me, but I
quickly realized how fast it was growing and saw the
opportunity to create an international brand—where
none really existed. The skills we learned from our other
consumer and franchise experiences could quickly be
applied here to accelerate growth. In the end, it was an
easy choice—I felt this was going to be a home run.
How do you help your franchises succeed?
We have a unique business model that allows our
franchise owners to thrive in the fast-growing aesthetics
industry—enjoying average annual clinic sales of
$2.4M—well above the industry average. Our turnkey,
direct-to-consumer client model delivers hundreds of
new clients per month, all of whom are treated in our
advanced MedSpas by Medical Professionals who have
performed 20+ million aesthetic treatments.
To support our franchise owners, we provide 1) the
highest level of medical training and advanced
technologies, 2) a turnkey marketing program with
broad-based media and digital campaigns targeting core
clients in each of our markets, 3) a national telehealth
platform that provides free virtual consultations,
services, and sales support to thousands of clients per
day, 4) affordable pricing because we pass on savings as
a result of our scale, and 5) 100% approvals on
financing, making Ideal Image accessible to everyone
interested.

16. David Prokupek is CEO of Ideal Image, North America's
#1 MedSpa concept and a fast growing direct to
consumer medical brand with 150 North America
locations and 20 million treatments performed. With
the support of Ideal Image's private equity owner, L
Catterton, David has transformed the company into
“America's Med Spa,” disrupting the cosmetic and
dermatological aesthetics industry by delivering
outsized growth and consumer innovation in a highly
fragmented category.
Under David's leadership, Ideal Image is experiencing
double-digit revenue and client growth by making its
full suite of non-surgical treatments—including laser hair
removal, Botox®, fat-reduction, muscle toning and
other anti-aging treatments for the skin and face—more
accessible and affordable than ever. With a belief that
“Confidence Changes Everything” and a focus on
helping consumers look and feel their best, Ideal Image
performs thousands of free consultations a month and
more personalized medical aesthetic treatments than
any other company in the U.S.
A proven business and brand builder, David is known for
partnering with leading private equity firms as CEO and
investor to create highly differentiated consumer
businesses. His recent track record of success includes
having led the aggressive growth and brand
transformations at Smashburger and Jackson Hewitt
Tax Service.
David is an active investor in emerging consumer
brands, and serves on the board of Victra, the largest
Verizon retailer in the U.S., with more than 1,000
wireless stores, and DFC Global, a leading Canadian
consumer finance company. He is active in YPO.
David earned a master's in management from
Northwestern University's Kellogg School of
Management and a bachelor's in business
administration from the University of Wisconsin.

17. CoverStory

19. CoverStory
clients in real time. When it comes to
services, we are rolling out a new muscle
strengthening and toning technology
platform called CoolTone by Coolsculpting to
each of our clinics.
What does your roadmap look like over the next five
years?
First off, we are focused on disrupting the very
fragmented, aesthetics market and to do so, are investing
significantly in our direct-to-consumer healthcare
platform. This allows us to do business where and when
clients want.
Second, we are rolling out approximately 20 corporate
clinics per year, as well as expanding our franchising
footprint in the United States and Canada—and soon
beyond.
Third, we just launched a new program for existing
MedSpas and physicians to join the Ideal Image team as
affiliated partners—quickly adding even more points of
service for our clients.
Lastly, we’re adding new services targeted at healthy
skin and face services, along with a consumer-friendly
membership model.
We’re excited about all of these developments, which
will accelerate our growth and further extend our
leadership.
Describe Ideal Image’s culture.
Our mission is to build the largest and most enduring
brand in the aesthetics industry. Our values are driven
first and foremost by our medical heritage, which
prioritizes safety and expertise above all else.
We support a high-performance, results-driven culture
with a focus on consumer and business model disruption
that will dramatically grow our company by
democratizing the aesthetic industry. Likewise, we value
a highly collaborative culture filled with people who are
inspired and driven with a love for what they do. We are
accountable to each other, our clients and franchise
owners and we see our clients for who they
are—individuals who simply want to look and feel their
best. We take great pride in helping them.
What marketing activities do you implement to reach
out to your potential customers?
Our marketing strategy is one of our key advantages. We
invest heavily in sophisticated marketing activities both
to quickly grow our new-client business, as well as
promote long term loyalty with our existing guests. We
use a full suite of direct-to-consumer marketing
activities, including broad based media like TV and
radio, and a wide range of digital marketing channels
resulting in us performing thousands of free
consultations for new clients every month. We create a
host of loyalty and VIP pricing programs to encourage
our existing guests to experience all that Ideal Image has
to offer.
How do medical advancements fit into your strategy?
As a medically driven organization we are constantly
evaluating, testing and upgrading our technologies to
keep our clients safe with effective new services. Right
now, we are focused on upgrading a number of our
digital technologies. For example, we use the app Go
Evo to ask our associates CDC-approved questions and
track their health with regard to COVID-19 risks.
Additionally, we have expanded our telehealth platform
to increase our hours of operations and evaluate our

22. Guiding Students and
Families from High
School to College
The world looks much different than it did a year
ago. Quarantining has affected every aspect of our
lives, including unprecedented shifts to the high
school educational experience. But just as your teenager is
getting ready again for high school, they also need to get
ready for college!
Choosing the next step in education is not just about
choosing the right college, but about location, finances,
grades, interest, and much more. And it is very human to
fall into a dilemma over choosing 'the right school' for your
kids.
The college preparation and admission processes can be
confusing and frustrating for teenagers and parents alike.
That's where Class 101 comes in and makes college
planning simple.
Class 101 believes that early engagement is a game
changer, especially with what is happening right now in the
world. When it comes to maximizing college and
scholarship opportunities, the earlier the better. A student's
college application is a summary of all four years of high
school, not just junior year. Class 101 helps students and
families navigate the complex, multi-year process,
beginning in the 9 grade. The organization works with
students 1:1 to connect all the dots and make the process
enjoyable for families, with a comprehensive high school
roadmap from 9 to 12 grade.
Strong Foundations
It all started when Tom Pabin, the President of Class 101,
was a youth minister in his early twenties. He was charged
with providing youth clubs and activities to encourage
young people. It was by chance that a mom of one of his
kids requested help in finding and getting her teenager into
college, which led to more families asking for help.
“It all started in one community, with one person, helping
one student find—and afford—the right college. That was
me, 23 years ago, in Lexington, Kentucky, and now, we're a
nationwide college planning franchise with over 100
college planners in over 40 locations in 23 states,” states
Tom.
Tom found his calling in college planning and set out to
make a difference in the lives of young people through
Class 101. Led by the philosophy that faith and family
come first, Tom has devoted nearly half of his life to
helping families across the U.S. make college dreams a
reality.
20 | November 2020 www.insightssuccess.com

23. Franchise of the Month
21|November 2020www.insightssuccess.com
“I believe we have been given a chance to enhance others'
lives. We are here not only to help students go to college
and help families save money, but to help make a difference
in a young person's life. That, my friends, is worth
everything to me!” says Tom.
Tom leads with purpose, integrity, and a clear vision to help
people find their future, in both business and life, from
Class 101's students to their franchise owners. He loves to
motivate and encourage people to become the best version
of themselves. “From headquarters to our franchise
locations, Class 101 inspires greatness in others,” says
Tom.
Early Start – An Advantage for Class 101
College planning is still a relatively young industry in terms
of global commercial growth, and Class 101 is evidently a
market leader. Being in business for 23 years has allowed
the company to establish a loyal customer base. This past
year, it has started to serve the kids of its original and very
first customers.
As a small business that started in Lexington, Kentucky,
Class 101 has led within its local, midwestern markets
before expanding out towards the coasts. Class 101's
numbers speak for themselves. It has only been franchising
for 13 of the last 23 years. Within that time, it has helped
over 6,500 high school students get into over 550 colleges
and universities and most importantly has secured families
more than $482 million in scholarships. While the national
average transfer rate for colleges (pre-COVID) in the
United States is around 30%, Class 101's transfer rate is
5%, which reflects how its business model helps students
find the best schools, at the best price, for their best future.
Also, because it is a purpose-driven business, Class 101 has
built a culture around serving others. Its mission is to
empower students, serve families and inspire greatness.
“Everyone under the Class 101 brand is here to make a
positive difference in the lives of others and make a positive
impact in their community,” Tom expresses.
How Technology Keeps Class 101 Thriving
Families are always in need of tips, advice, services, and
expertise to help their students go to and afford college
during COVID-19. Class 101's services have never been
more important, as it is helping families stay on track and
“Tomorrow belongs to those
who prepare for it today.” - Malcolm X

24. navigate through the real-time changes within college
admissions and standardized testing. Most importantly, the
organization has been able to continue to help secure
financial aid and scholarships during the economic
downturn.
As a company, Class 101 is nimble and can quickly adapt
its business with the ever-evolving landscape of technology
and education. When the pandemic hit and most of the
colleges went scampering with the online transition, Class
101 pivoted to virtual operations overnight and embraced
webinars, virtual meetings and online classes.
Class 101's digital platform allows students and parents to
have everything in one place, available at your fingertips.
From college reports to practice tests to parent updates, it's
all online and easy to find. With the impact of the pandemic
and the shift to virtual learning, Class 101 is offering more
services virtually than ever before. “Our operations went
from being almost exclusively in person to now being
almost exclusively online,” says Tom.
Bequeathing the Keys to Success
“My advice to other entrepreneurs and educationists would
be the same advice I provide to our students. Find your
passion, do the work you care about, believe in yourself,
and the rest will follow. Skills will come through hard work.
Remember, in business as in life, the best things are meant
to be shared. Find people and find a community that will
support, guide, and challenge you throughout your career,”
says Tom.
The team at Class 101 believes that the coronavirus has
shifted consumer behavior, and the pandemic has opened
the door to innovation as the future of virtual learning is
being shaped in real-time. With the shift to virtual learning
in the higher education market, it opens the door to a global
marketplace faster than ever before.
By adapting in real-time to changing consumer behaviors,
needs, and trends, its services and solutions perfectly
position Class 101 in the marketplace. “Going into 2021,
we have more opportunities to grow our franchise and
expand into new territories”, concludes Tom.
22 | November 2020 www.insightssuccess.com

25. Class 101 helps students with:
Ÿ Developing a college list
Ÿ Identifying & exploring majors and careers
Ÿ ACT/SAT/PSAT prep and score improvement
Ÿ GPA improvement
Ÿ Essay writing, resume building and letters of
recommendation
Ÿ Campus visits: Class 101 students typically visit 10
schools, apply to 7 and love 5
Ÿ College applications & deadlines
Ÿ Scholarship applications & deadlines, securing merit
based or outside, private scholarships
Ÿ Completing FAFSA/financial aid forms
Ÿ Assisting w/ the college transition process
All of this is completed by the time a student graduates
from high school!
“On paper, we are
comprehensive college
planners, but in the
day-to-day work with
students, we are
mentors, coaches,
teachers, counselors
and advisors.”
23|November 2020www.insightssuccess.com

26. Rethinking
the Products of Today
for Better Tomorrow
Celia Pool
Co-Founder
DAME
24 | November 2020 www.insightssuccess.com

27. The world is finally waking up to
the single-use plastic crisis.
Over the last 10 years we have
created more plastic than the whole of
the last century combined. Half of the
plastic we create is used just once, and
then thrown away, taking 500 years to
decompose. By 2050, the oceans are
predicted to contain more plastic than
fish. The plastic crisis is now too big
for recycling alone to fix.
Global governments, businesses and
consumers need to collaborate quickly
to make impactful change before it’s
too late. However, change is difficult
when environmentally damaging habits
have become so entrenched and often
appear more financially appealing.
Technology is helping in this fight.
Reusable water bottles are now
widespread, and apps that help you
locate drinking water refill stations are
now emerging. At the same time,
reusable coffee cup technology is
addressing the half a trillion disposable
coffee cups discarded every year. Such
items are gaining increasing social
currency with consumers, who are
keen to display them as markers of
their environmental conscience. This
revolution is encouraging, but what
about the products that people aren’t so
willing to talk about?
100 billion menstrual products are
thrown away globally every year.
These are single-use, mostly made of
plastic and cannot be recycled. You can
choose not to have a coffee, you cannot
choose not to have a period. Reusable
options (e.g. menstrual cups, cloth
pads) have been on the market for
decades, yet the adoption rate has been
slow. The primary barrier to entry is
the fear of habit change.
So how do we bring about a
revolution? The answer is keep it
simple. And take time to consider
consumer psychology. As humans, we
abhor change. We are creatures drawn
towards the comfort of the known. By
keeping habit change to a minimum,
consumers are much more likely to
adopt a new idea.
This was our philosophy at DAME
when we created the world’s first
reusable tampon applicator. We
ensured the design was familiar and
intuitive, so women did not have to
compromise on their convenient,
established rituals. We knew that
hygiene could be a significant barrier
to entry, so we worked with leading
micro-biologists and medical engineers
and used the best medical grade, anti-
microbial materials on the market. As a
result, the consumer only must rinse
the applicator in cold water after use to
keep it clean. Simple steps, minimal
habit change.
However, it is challenging to tackle an
issue that has such little awareness.
Menstruation has historically been
shrouded in shame, fear and discretion.
It is not a topic openly talked about.
This is a problem with feminine care as
a whole: it is frequently dismissed and
the women trying to address it are
critically underfunded. In 2017 female
founders got 2% of the $85 billion VC
investment pot. About 8% of partners
at the top British VC firms are women.
According to Harvard Business
Review, stereotypes about female
entrepreneurs persist: women are
overly cautious, shy away from
growth, have insufficient resources and
consequently their ventures
underperform. Yet there is no
performance data to support these
stereotypes.
How are products used by women
supposed to change in line with human
and environmental needs, when they
aren’t given appropriate recognition or
have women involved in all stages of
the process? Women need to be given
more of a voice if we are to create
meaningful change. The world of AI is
already highlighting the need to
diverse away from male, white,
Western coders if we are to avoid
unconscious bias in the robots of
tomorrow. Amazon had to abandon an
AI recruitment tool that was
discriminating against women, instead
favoring prospects who mirrored
Amazon’s existing male engineer
workforce. At DAME women have
been involved in every stage of the
journey, not as a token gesture but as
an absolute necessity.
However, our overarching business
strategy goes beyond issues of
inclusivity to incorporate a wider
mission. DAME was founded on the
belief that business can be used as a
force for good. We use this core value
to guide every decision we make in the
business, bringing great clarity to our
route forward. By communicating our
genuine and authentic commitment to
this mission, we hope that our message
will quickly be picked up by those
eager to join a movement for change.
To date, we have seen this happen not
only with our consumers and the press,
but with employees. People are
increasingly drawn to companies doing
good. 75% of millennials would take a
pay cut to work at a socially
responsible company.
All this strengthens our resolve at
DAME to continue to tackle critical
problems that are not openly
acknowledged, that are significantly
underfunded, and that have historically
been controlled by giant monopolies.
Today we are focusing on menstrual
products, but our vision is to
revolutionize the entire bathroom.
These are big mountains, but having
strong guiding principles makes the
navigation much easier.”
- Words by Celia Pool,
Co-Founder of DAME
“
25|November 2020www.insightssuccess.com
Leader’s Viewpoint

30. White Rose Finance Group Ltd
A Complete Financial Business Service
All forms of business finance are specialized
products with majority of lenders choosing to
work only via qualified introducers, accredited
via the Financial Conduct Authority, and this is
becoming increasingly important in the current financial
climate. Fortunately, White Rose Finance Group
Limited work with lenders that do not accept direct
client introductions. It is a financial services company
and one of the UK's longest established commercial and
regulated finance brokers. Established in 2004, White
Rose Finance Group has grown to be one of UK's largest
and most successful Finance Practices.
In an interview with Insights Success, John Kent,
Managing Director of White Rose Finance Group Ltd
shares the importance of commercial brokers with
innovative and cost-effective financial solutions. Below
are the highlights of the interview:
What led to the inception of BrokerPlan?
The Brokerplan Network and Academy was launched in
2014 to address demand from a broad range of Finance
Brokers and Intermediaries seeking support across a
wide range of business needs.
These requirements are primarily centered around
Broker Training, Compliance support (following the new
FCA regime launched in 2013) access to funders and
case placement, packaging, and processing support.
The Company was receiving significant numbers of
requests for such support and initially dealt with this in
an unstructured way. This demand led to the
development of numerous Partner support programs
being launched under the BrokerPlan brand and the
portfolio of services has continued to expand since then.
Describe your company and its exclusive services
which address all the needs of your customers.
BrokerPlan offers what the company believes is a unique
proposition for motivated and committed professionals
to have a 'fast-track' entry into the Finance and
Professional Services sector and establish themselves as
a qualified and credible adviser.
The proposition offers a comprehensive package
covering business training, business launch package,
practical case support, and immediate access to 300 plus
lenders with whom the Company has established
intermediary agreements. The company's customers
enter a Partnership agreement and the team work
together to develop significant earnings potential for all
parties.
Could you throw some light on company's mission
and vision statement?
Mission statement: To provide opportunities in the
financial services sector for motivated professionals to
join our Academy and become a successful broker.
Vision: To become the partner of choice for professionals
seeking to build a new career in financial services.
How do your franchise services differ from the other
companies' offerings?
White Rose Finance Group Ltd is a successful
professional finance brokerage providing access to its
expertise and intellectual property in guiding and
supporting network partners. All its propositions provide
multiple fee income rather than a single revenue stream
that can become vulnerable.
The company's partners enjoy a high level of business
support, training, and ongoing continuous professional
development (CPD).
28 | November 2020 www.insightssuccess.com

31. Describe in detail about the work culture and the
values that drive the company.
Brokerplan operates in an environment regulated by the
Financial Conduct Authority (FCA) and holds a high
level of authorization from the FCA. The concept of
'TCF' (Treating Customers Fairly) drives the core values
within the business, and this core value permeates every
operating procedure within the business.
What marketing activities do you implement to reach
out to your potential customers?
White Rose Finance Group Ltd uses a variety of
channels to stimulate both direct and indirect enquiries
into the business this includes on-line advertising,
exhibitions, trade shows, webinars, and a growing range
of virtual events.
What are your company's future aspirations? What
strategies are you undertaking to achieve those goals?
BrokerPlan will continue to develop and offer an
increasing number of finance-related revenue generating
opportunities that meets the demands of its Partners in a
fast-changing business world.
academy
World’s Best Franchise Opportunities to Own, 2020
29|November 2020www.insightssuccess.com

32. John Kent is the Managing Director of the Business, and since 2014 has been
instrumental and the driving force in designing and delivering its partner
programs under the BrokerPlan branding.
John has driven the growth of the multi-award winning Brokerplan Network, and
more recently Your Mortgage Plus, the regulated proposition.
Day to day tasks include:
Ÿ Managing the business development and
communications team
Ÿ Attracting and recruiting new network
partners
Ÿ Identifying and communicating lead
generation and networking best practice
Ÿ Providing ongoing development support to
network partners
Ÿ Identifying new channels to promote network
propositions
Ÿ Promoting the network propositions at trade shows
Ÿ
brokerplan.co.uk
About the Leader
“A dynamic and fast- growing business
offering a range of professional
business opportunities in the finance
and professional services.”
30 | November 2020 www.insightssuccess.com

34. Like to boat while on
vacation or a work
trip? You are
interested in possibly joining
a boat club, but you are not
sure what to ask … or
perhaps how to conduct a
thorough analysis of clubs in
your market. Great News,
Freedom Boat Club offers a
variety of membership plans
to fit your unique boating
needs. Freedom to boat is at
the very core of Freedom
Boat Club!
Boating Made Simple in
over 240 Locations
32 | November 2020 www.insightssuccess.com

35. The Freedom Boat Club Tale
Freedom Boat Club was first founded in 1989 in
Sarasota, FL, and has grown to become the oldest and
largest members-only boat club in the world. At the time,
the concept was considered revolutionary and break-
through. Boaters were either traditional boat owners or
friends of boat owners. There were no boat clubs,
fractional boating, boating timeshare, or even many boat
rental facilities. The exclusive fraternity of boat owners
stored their vessels at marinas, home docks, or at the
yacht club. When Freedom Boat Club launched, this new
offering presented an exciting new alternative that
opened the waterways to newcomers as well as lapsed
boaters.
As the organization began its initial growth, Freedom
Boat Club was sold to an investment group. Over time, it
became evident that the best leadership for this type of
business model would require active engagement at the
helm. Today, over 50,000 boaters call Freedom Boat
Club “home,” with over 240 locations in 31 states,
Canada, and France with franchise operations situated
coast-to-coast, and growing daily.
Today, Freedom Boat Club welcomes and embraces a
broad mix of members to its ranks, from first-time
boaters and newbies to seasoned salts and former boat
owners, from young families to active retired. The boat
club is also actively engaged in developing new and
diverse markets. Anyone who loves the water and water-
related activities are embraced as a member of Freedom
Boat Club!
Privileges to the Members
The vision and purpose in establishing the boat club
model were simple and straightforward - to deliver a
hassle-free recreational boating experience for its
members. The franchise wants to continue to be the
largest members-only boat club in the world while
maintaining the focus on service and fulfilling a simple
boating experience each day. Today, over 50,000
Freedom Boat Club members take to the waterways each
year – many of whom would not have been boaters were
it not for the concept of a boat club.
Not only did Freedom Boat Club create the boat club
model, but it was also the first to build the company
through franchising. The franchise network is set up to
be collaborating in a manner that allows seasoned
franchises to guide newer franchises.
Active Within Local Communities
Freedom Boat Club marketing mix includes a mix of
traditional outlets – television, print, radio, etc. – along
with emerging channels such as digital marketing, social
media, and influencer marketing. It is also active within
the local communities through the chamber of commerce
and BNI groups, attending local events, and supporting
charity and youth sports initiatives. Customers can find
FBC at most boat shows across the country where it has
a Freedom Boat Club location nearby.
The boat club's main objective is to not only promote
Freedom Boat Club but also educate the general public
about the boat club concept.
A Top Business Professional
John Giglio – Executive Director - Strategic
Initiatives first joined Freedom Boat Club in 2004
working in a variety of roles across operations and sales.
World’s Best Franchise Opportunities to Own, 2020
33|November 2020www.insightssuccess.com

36. In 2011, he bought the Club with a colleague and a year
later took over sole ownership. Since then the Club has
significantly expanded its footprint to over 240 locations
today in 31 states, Canada and France. Mr. Giglio agreed
with the Brunswick Corporation in May of 2019 to sell
Freedom Boat Club. Brunswick, a leader within the
marine space, touts a portfolio that includes Mercury
Marine, Sea Ray, Boston Whaler, Bayliner, and several
other boat brands.
Freedom Boat Club is an ongoing, All-American success
story. Since John assumed the helm, the company has
doubled its growth since 2012 and has continued to
receive multiple recognitions both within and outside the
marine industry. It has been named in the Entrepreneur's
Magazine “Top 500 Franchisees” for the past five years;
the Gulf Coast Business Review's “Top 500 Companies;”
and Inc. Magazine's “Top 5000 Fastest-Growing
Companies.” Boating Industry Magazine named John to
its roster of “Top 16 Movers and Shakers” in 2013. On a
regional basis, the Venice Gondolier and Sun named
John to its “Top 40 Under 40 Business Professionals,”
while Freedom Boat Club is a multi-year winner of its
“Best Boating Club” award. Leading boat manufacturer
Nautic Global Group has named Freedom Boating Club
to its Silver, Gold, and Platinum Circle for outstanding
sales performance.
Safe and Enjoyable Process
As a service-based company; professionalism and
courtesy are at the forefront of Freedom Boat Club's
work culture. The company is dedicated to providing
a safe and enjoyable boating experience for its
members while keeping the team safe throughout
the process. And because boating should be fun
– FBC certainly have fun! When consumers
visit FBC's corporate offices in Venice,
Florida they will not find many suits or ties
within its hallways.
Freedom Boat Club wants to continue to be
the largest members-only boat club in the
world while maintaining its focus on service
and fulfilling a simple boating experience
each day. To remain the largest its focus is on
further expansion throughout the United States
and Canada as well as continuing its entry into
new markets within Europe and beyond. To
accomplish this, it will continue to seek great
franchise partners to add to the FBC family.
We buy
the boats
– you enjoy
them!
“
“
34 | November 2020 www.insightssuccess.com

38. Satisfying the Cravings of Modern Middle-Eastern cuisine
If in Canada, someone is looking for a restaurant that is
best in modern Mediterranean Cuisine with a high
level of customer service, Osmow's is the place.
A Walk-in Led the Inception
One fine day a regular customer walked into a small
restaurant called Polar Submarine in the centre of
Streetsville, Mississauga, owned by Sam Osmow, when
Sam had cooked himself a common Middle Eastern lunch.
The customer was intrigued by the taste and asked Sam to
try a bite of the dish. After trying he requested it as his
replacement order. This was the moment that inspired Sam
to rebrand his restaurant and switch from a sub shop to a
Middle Eastern and Mediterranean fast, fresh eatery.
After shutting down for a week, he renovated the restaurant
and reopened under his new brand, Osmow’s in June 2001.
As the crowd in Streetsville had not had a lot of exposure to
Middle Eastern food, Sam started giving away free samples
at his store front. In no time, people in the neighbourhood
started raving about all the flavours and home-made sauces
served at Osmow’s and it became the hottest spot for local
foodies. Today, Osmow’s has 100 locations conveniently
located across Canada. The franchise has made it their
mission to satisfy the cravings of each and every one of its
consumers according to their specific needs by providing
them with a large selection of rich and authentic
Mediterranean cuisine. Currently, the franchise is led by
Sam Osmow Principal & Founder & its CEO and Head of
Franchise Operations, Ben Osmow & Bernadette
Osmow Chief Marketing & HR President.
Good Food, Family & Good Times
Osmow's combine Middle eastern cuisine with a North
American palette, a fusion of both cultures. With a flair for
healthy, well-made food, the Osmow's family quick-service
restaurants offer mouth-watering meals packed with fresh
flavours, dressed with a range of its signature sauces.
Osmow's is about good food, family, and good times. And
the fact that the company goes all out to serve the best
shawarmas this side of the North Atlantic is evident from
the lines that still form outside its stores. For those with a
love of Middle Eastern food, its selection is a delight. The
baba ganoush (eggplant spread), hummus (chickpea
spread), tzatziki (cucumber in yogurt), and tahini (sesame
paste) are all made from fresh ingredients. These are served
alongside generous helpings of fresh tomatoes, olives,
lettuce, and chicken, slow-cooked on a rotisserie and
finished off on the grill to add just a touch of crispness and
a smoky flavour people love. There is also vegetarian
falafel (spiced ground chickpea balls) and side orders of
rice or fries. And there is more than finely carved meat,
vegetables, pita bread, and sauce. Clients also feast on other
delicious traditional menu items like kofta (small ground
beef logs), taboule (a traditional salad of herbs and bulgur
wheat), shish taouk (marinated, skewered chicken), kebab
platters, and even Philly steak or chicken wraps.
Besides, the chain also provides delivery and pick-up
options for its customers.
Fastest Growing Chain
Osmow's believes that staff and franchisees have all played
a role in the success, as they have helped build the chain's
foundation. Today, Osmow's is known as one of North
America's fastest growing fast casual restaurant chains.
Several employees have been converted to franchisees and
several franchisees own more than one location due to the
success experienced. The franchise chain supports its
franchisees in all aspects of their operations by an extensive
range of services provided by Osmow's Inc. and its
dedicated team of professionals. Its staff and its franchisees
36 | November 2020 www.insightssuccess.com

39. “We’re Makin’ What
you’re Cravin.”
World’s Best Franchise Opportunities to Own, 2020
37|November 2020www.insightssuccess.com

40. share close working relationships and a team spirit,
which makes it both possible and preferable to
promote from within.
Giving back to the Community
Osmow's loves to give back to the community, get
involved and make a difference where it matters.
Some of its community initiatives include, but are not
limited to, supporting kids, youths, people in need,
health and wellness, and culture. Everything this team
touches involves dedication to its communities such
as closing the Queen St. Toronto location annually on
December 23rd to feed the homeless or donating to
local food banks. Osmow's was also one of the first to
offer local medical staff discounts on their meals as a
way of thanking them for their selfless service and
civic loyalty during the COVID-19 shelter-in-place
period.
A Rapid Expansion
Osmow's is expanding rapidly. It will continuously
innovate through its menu and customer experiences,
while maintaining its strong Canadian roots and
giving back to the community. Alongside its rapid
expansion, the company is delighted by all its new
members who recently joined the company, bringing
new expertise that will help drive its continued
development. With the popularity of its flavours and
healthy food, it comes as no surprise that the company
received the Mississauga and Brampton Readers'
Choice Awards for a number of years for its great
Middle Eastern food. Considering the current state of
the post-COVID restaurant market, Osmow's is
confident that its share will continue growing through
take-out and delivery while bigger, sit-down
restaurants may take more time to recover. Part of the
strength of the typical quick-serve business model,
Ben believes, is its comparatively smaller footprint
and higher profitability due to lower overhead. With
this comes an estimated projection of a thirteen to
fourteen percent increase in delivery sales for the
franchise over the coming year. To support these
changes, it will soon be launching a new app that
comes complete with a loyalty program as well as an
online ordering function.
In a nutshell, Osmow's envisions being the largest
Mediterranean fast casual chain in North America,
which will be known for its flavourful and healthy
food, enhanced by its signature sauces.
38 | November 2020 www.insightssuccess.com

42. 40 | November 2020 www.insightssuccess.com

43. 41|November 2020www.insightssuccess.com

44. 42 | November 2020 www.insightssuccess.com

46. Creator and Leader of
a Unique Experiential
Retail Concept
Elaine R. Sugimura
CEO
In an ever-changing environment,
brands must stay ahead of their
consumers in knowing what they desire,
how they want it delivered, and where they
can purchase your product.” In the current
culinary & foodie world we live in today,
there are demands that industries
communicate to the consumers all the
why’s, how’s and where’s they can find
unique products and ensure the freshness of
it. Today’s consumers are more informed
than ever on the quality and sourcing of the
foods that they eat. This fresh new
phenomenon is often described as “foodie
culture,” and its changing customer
expectations as to what products they want
and how much they will pay. Delicious and
as fresh as the product can be, and with a
unique story behind them, vomFASS excels
in catering to the adventurous sensibilities
and high expectations of foodies. Part of the
vomFASS magic is careful selection and
curation of the finest growers and producers
from the Swiss Alps to the shores of the
Mediterranean.
“
44 | November 2020 www.insightssuccess.com

47. A Wide Array of Artisanal Products
vomFASS is a unique retail & community event business
specializing in a wide array of artisanal products,
including the world’s finest oils, vinegars, spirits, wine,
gourmet foods, and spices. Experiential retail is where
the focus is as consumers are hungry for a more
customized interaction with the products they bring into
their home or offer as gifts. The company’s customer
loyalty base has grown exponentially, as once they taste
the amazing products; they understand what quality truly
is. Their quality products are what sets them apart and in
order to support the franchisee’s and continually improve
their education and training on all product offerings, the
franchisor created and invested in an internal Wiki. It
also acts as an extensive repository for recipes that are
submitted by vomFASS’ franchisees, which makes the
products come to life. By continuing to learn what its
customers are looking for, the company can modify their
offerings from product to the retail environment. As a
team, they are always striving towards improving the
products they deliver to both their franchisees and
consumer base.
The combination of exclusive artisanal products and
unique in-store tasting experiences provide franchisees
with tools to capitalize on two key trends: the foodie
culture and experiential retail. vomFass franchisees love
to entertain and educate customers on new product
arrivals, enticing pairings and how to integrate its
extensive line of gourmet products into the lives and
homes of their customers. They become ambassadors of
the company by leveraging its unique value proposition
& extensive product knowledge to deliver the experience
and authenticity that today’s consumers demand. The
company is proud to have received many awards for both
the products it offers as well as its Franchise system.
This tradition of excellence is something that embodies
everything the company lays their hands on – from store
locations to selection of their franchisees and of course,
any new product offering.
Excellent Communicator and Great Leaders
Ek2, LLC owned by both Elaine R. Sugimura and
Kevin M. Frain who were hired as consultants and
Board Advisors to use their strengths as disruptors, and
change agents to create the best strategy to move the
business forward. With limited resources, all of the
changes had to be executed within the current expense
structure. As active CEO and COO, they have been able
“Future growth, improved
operations, delicious
product offerings to the
best of class locations and
franchise partners will
guarantee the success of
vomFASS as we migrate
towards major expansion in
the next 5 years and more!”
World’s Best Franchise Opportunities to Own, 2020
45|November 2020www.insightssuccess.com

48. Kevin M. Frain
COO
to shift the past losses into current gains. Having held the CEO title
in various businesses prior to joining vomFASS, Elaine’s global
communication and marketing skills have allowed the organization
to grow in new areas of business. Her international business
experience and applicable strategies continue to fuel the growth of
the company. Kevin has held both COO and CFO titles in his work
experiences thus far. He has been instrumental in driving the
changes within the overall Operations. Creating and implementing
new processes and procedural strategies has lifted the company to a
new level of success. The next 5-year growth strategies are not
possible without the critical improvements by ek2, LLC. Together,
Elaine and Kevin have changed the make-up of the US company; by
giving it “the color” it needed. vomFASS is now poised to take on
new challenges and will meet and or exceed corporate expectations
in the years ahead.
An Experiential Marketing Strategy
The initial challenge in 1994 was when Johannes Kiderlen made an
error in his calculations when buying sherry for his wholesale
customers. He realized that he had one too many zeros on the order
quantity he placed with his supplier and was unable to return the
alcohol once purchased. This led to the idea
of offering the sherry ala “vomFASS” –
meaning “from the cask / barrel”.
Johannes Kiderlen decided to offer the sherry
in casks, and he was soon rewarded based on
his genius marketing idea. Once the word was
out, the business began to rise as he had
envisioned. He created an experiential
strategy before the world was ready for this
type of marketing. As the years progressed, he
continued to grow the company with new
product offerings marketed in the same
manner – “from the cask”. Thus, the world of
vomFASS took root and began its
unprecedented growth path in Europe. They
continue to be the dominant player and the
forefather of the taste-before-you-buy
concept. As the world continues to move at a
fast pace, vomFASS is still the leader in the
marketplace for this concept. The company’s
goal is to build without ever losing the
essence of the brands’ original mission
created by Johannes. He aptly stated, “Only
the best, always!” “Only the very best
ingredients that can be found will be used in
the manufacture of vomFASS oils, vinegars,
gourmet foods, spirits and spices.”
Ability to Educate Customers
The opportunity to interact and create an
experience that is both delicious to their
palate and the ability to educate customers
with the vomFASS story and how its special
partnerships and bond with its producers
continues to be one of the key reasons for its
success. This is a great opportunity to work
with an established brand and use your skills
to educate and entertain customers. vomFASS
franchisees have a strong set of business
skills, enjoy the recognition of ownership, and
the opportunity to control their own destinies
while providing superior quality products to
their customers. “It’s a great time to join the
vomFASS family,” says Thomas Kiderlen,
owner of vomFASS. He adds,“For over 25
years the vomFASS franchise opportunity has
provided the platform for highly motivated
individuals to display their communication
and business skills and appreciation of
46 | November 2020 www.insightssuccess.com

49. gourmet foods & spirits. Our franchise
opportunity revolves around educating,
informing, and sharing a vast array of
products in an exciting environment.”
A Leader in the Marketplace
vomFASS continues to be the dominant
player and the forefather of the taste-before-
you-buy concept. The company believes that
every business whether they are a franchisee
entity must continue to reinvent themselves to
ensure sustainability and growth in such a
highly competitive marketplace. Having a
niche business model, such as vomFASS, will
continue to have a place in the market as
consumers are always looking to support
small businesses as well as exciting
experiential retail installations. vomFASS’s
Look-Taste-Enjoy concept delivers a retail
experience that is truly unique in the
marketplace.
47|November 2020www.insightssuccess.com

50. A Better Way in the Retail Professional
Massage Category.
TM
48 | November 2020 www.insightssuccess.com

51. The explosion of the “Wellness” consumer retail
category, and licensed professional massage in
particular, is well-documented. People crave the
relaxation, and relief of muscle pain and mental stress.
Doctors are embracing massage as part of a comprehensive
“wellness journey” which is increasingly becoming a part
of health care plans. Zen Massage Franchising,
Incorporated, franchisor of Zen Massage Centers, provides
a high quality professional massage in a comfortable
environment with several Advantages for Consumers.
Zen Massage offers promising massage business
opportunities with a successful, growing system with
locations in six states. The company is led by franchise
business veterans from TCBY and McDonald’s.
Below are the highlights of the interview conducted
between Insights Success and Zen Massage CEO Keith
Larson:
Give a brief overview of the company and its vision.
We offer difference-making, competitive advantages that
both consumers and franchisees prefer. We offer consumers
resort-quality professional massage and skin care services
in a comfortable environment at everyday low prices – with
NO contracts or membership fees. And we offer franchisees
a simple, proven business system at lower costs and fees
than our competitors.
What are the cutting-edge products/services offered by
Zen Massage?
Honestly, we aren’t re-inventing the wheel on massage
therapy as much as we’ve reinvented the retail massage
business model. Consumers hate massage contracts and
membership fees just like they hate cell phone and cable
TV contracts and fees. We’re the first system to be
structured to not lay those hassles on consumers. And for
our franchisees, we’ve structured our Zen business system
to be able to deliver the No Contracts-No Membership
Fees-Low everyday prices promise.
Give a detailed description of the
Founder/CEO/Management’s contribution over the
company and the industry.
We are franchise system veterans who understand what it
takes to succeed in that arena. Randall Scribner was a long
time, very successful, multi-location TCBY franchisee and
head of its national franchisee association. He was also
“Close your
eyes and count
®
to Zen! ”
“Close your
eyes and count
®
to Zen! ”
World’s Best Franchise Opportunities to Own, 2020
49|November 2020www.insightssuccess.com

52. CEO of Just Fresh restaurants and CFO/COO of Swisher
International. I was Regional Director of Franchised
Operations for McDonald’s Corporation in its headquarters
market of Chicago, and also spent several years in
McDonald’s marketing before shifting into operations. I
was also Senior VP of one of McDonald’s largest ad
agencies. I was operating my own advertising consultancy
in Charlotte when Randall brought me in to lead the Zen
Massage® rebranding and marketing effort.
What are the distinctive features/foundations that make
Zen Massage unique from its competitors?
Number one is the No Contracts – No Membership fees
combined with our everyday low pricing. Over 80% of our
new clients come to us from competitors who hate being
“sold” and pressured when all they want is a no-hassle
massage escape. For franchisees, the fact that we have so
much experience in franchise systems, and know that a
franchisor only succeeds if its franchisees succeeds, is
vastly different from most other approaches.
Describe the experiences, achievements or lessons learn
that has shaped the journey of the company.
I’d say the key thing is learning to view the industry from
the customer point of view, first and foremost. And
similarly, to view the business from the standpoint of,
“What does it take for a franchisee to succeed?”
Where does Zen Massage see itself in the long run and
what are its future goals?
There’s a Japanese saying I learned in my McDonald’s
days: To go fast, you must first go slow. Randall inherently
knew this, and spent several years after acquiring the
company fine-tuning its operations and reshaping it as a
franchise system. When I joined, we took a similar go-slow
approach to get all of our marketing positioned just right. In
the last two or three years we’ve reached the place where
we’re really poised for growth – and it’s happening!
50 | November 2020 www.insightssuccess.com

56. Say hello to the best
Low-Cost
Franchise
Make a difference in the lives
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your community!
Download our franchise
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class101franchise.com
Meet Class 101, the largest college
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Our 1:1 services help high school students find—and
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