10+ years of extensive experience in digital marketing for both B2B and B2C industries in India as well as globally. Experience in working with multicultural teams across different geographies globally.

1. Increased meeting requests and service queries by 25% through demand
generation campaigns through various digital channels for various industries
like Medtech, Telecom, Utilities, Aerospace across North America, Europe and
Australia and Asia
Increased follower base on social media channels by 300% in 3+ years
through a combination of organic and paid efforts
Helped position Cyient as a thought leader with a sustained organic, multi-
channel campaign for Covid19 that generated more than 1 million
impressions
Helped improving customer engagement during Covid19 through virtual
events
Increased funnel velocity by 15% through account based marketing
programs
Developed and executed a multi-channel campaign for a IoT webinar series
that led to 300+ registrations
Managed a highly successful, pan-Indian multi-channel digital marketing
campaign for Hackadrone – India’s first ever drone hackathon. It resulted
in more than 1 million impressions and 700+ qualified leads from various
digital channels
Identified 200+ brand ambassadors for an Employee Advocacy Programs
to increase employee engagement and advocacy on Social Media which
generated more than $42K in earned media value
Created and maintained an Editorial Calendar to standardize the process of
content creation and publication for multiple purposes and channels
Established a process of data-driven decision making through creating
integrated multichannel marketing dashboards
Improved marketing team effectiveness and collaboration by creating
standardized inbound marketing processes
P R O F I L E O V E R V I E W
Strong experience in B2B and B2C industries in Indian and global
markets. Exposed to working with multi cultural teams across
geographies.
APRATIM KUNDU
C U R R E N T C O M P A N Y . C Y I E N T ( N O V 2 0 1 6 - N O W )
P L A T F O R M E X P E R T I S E
Social Media: Buzzsumo,
Unmetric, Hootsuite,Social
Studio
Account Based Marketing:
Demandbase
Marketing
Automation: Hubspot, Pardot
Email: Mailchimp, Pardot,
Hubspot
Design: Canva, Photoshop
(working knowledge)
CMS: Hubspot, Wordpress,
Blogspot,
Virtual Events: LinkedIn
Events and Live, GotoWebinar
Search: Google AdWords
Analytics: Hubspot, Google
Analytics, LinkedIn Analytics,
E D U C A T I O N
M. A. English, University
of Hyderabad, Hyderabad
(2002-2004)
B.A. English, University of
Burdwan, Burdwan, West
Bengal (1999 – 2002)
1 0 Y E A R S E X P E R I E N C E
Inbound Marketing
Account Based Marketing
Social Media Marketing
Content Marketing
M A N A G E R , I N B O U N D M A R K E T I N G ( J U L Y 2 0 1 9 - N O W )
D E P U T Y M A N A G E R , I N B O U N D M A R K E T I N G ( N O V 2 0 1 6 - J U N E
2 0 1 9 )
1 .
2 .
kundu.apratim@gmail.com, +918106534063
D I G I T A L M A R K E T I N G , 1 0 Y E A R S
H Y D E R A B A D , I N D I A
Open to both relocation and
remote working.
P R E V I O U S O R G A N I Z A T I O N S
Mobizz
(August 2015 – Nov 2016)
Designation:
Social Media Manager
Domain: Mobile App Development (Mcommerce and hyper-local commerce)
Facebook campaigns to drive app installs
Organic ASO (App Store Optimization)

2. Rabbit Digital Branding Solutions
(January 2015 –August 2015)
Designation: Social Media Manager
Domain: Some of the biggest brands in India across multiple industry verticals
including travel, healthcare, logistics, fashion and beauty
Creating and executing end-to-end integrated content marketing strategies and
campaigns. These included both organic and paid campaigns for different
target groups to create higher brand recall and engagement
Confidential (October 2014-December 2014)
Designation: Social Media Manager
Domain: Education
Handling a Canada-based e web portal for IT education. Conceptualized
campaigns to drive course enrollment
smartShift Technologies (Formerly Cambridge Technology Enterprises)
(August 2010 – September 2014)
Designation: Senior Executive, Marketing (Inbound and Social Media Marketing)
Domain: IT (Cloud and SAP)
Community management for OStatic, one of the largest open source
communities in the world and part of the GigaOm network.
Organic social media. Blogging.
APRATIM KUNDU
D I G I T A L M A R K E T I N G , 1 0 Y E A R S
C E R T I F I C A T I O N S
ABM Certifications:
Advanced Course from
Demandbase (2020)
Foundation Course from
Demandbase (2020)
Account Based Marketing
Certification from ABM
University (2018)
CMI University Certificate for
Content Marketing from
Content Marketing Institute
(2017)
Digital Marketing Program
from UpGrad (2017)
Growth Driven Design
Agency Certified from
HubSpot (2016)
R E F E R E N C E S
Ex CTO, Cambridge
Technology Enterprises
ARJUN CHOPRA
Ex AVP, Marketing, Cyient
LYNN WAISELEWSKI
Traveling, Photography, Blogging, Running and Table Tennis. Recognized by
National Geographic and and published travel content in various websites and
newspapers.
O T H E R I N T E R E S T S
kundu.apratim@gmail.com, +918106534063
O T H E R S K I L L S
Content Development, Editing