Creating a high converting (rate at which people who visit the page take the desired action) landing page is not rocket science. It involves more than just the "looks." How do you make a landing page that converts? Feel free to clip and download the details.

1. 5 Ways to Boost Landing-Page Conversions
Landing Page
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2. It’s easy to create a landing page to promote a product or a service, but is it really
conveying your message to boost conversion?
Landing pages can be a great starting point for a business to promote a new product, or a
service, but it’s becoming more challenging nowadays to convince customers to trust you.
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3. So how can marketers convert their visitors into leads? How can they keep those
consumers engaged and ensure that don’t move on to a competitors’ website?
The answer is pretty simple, by concentrating on how to convert the current traffic rather
than driving more of them. And the best way to do that is to focus on the landing pages.
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4. Landing Pages
A landing page is any web page where a visitor can “Land”
or “Arrive”.
The main role of a Landing page is to produce leads for a
business by beguiling attracted users to take specific actions,
like buy a product, submit personal information, watch a
video or call a business.
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5. Benefits of Landing Pages
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6. They directly support business goals like reaching a
fresh market, getting new consumers, endorsing a new
product, or closing more deals.
They set up clear Call to Action (CTA) which makes it
easier for the users take. More of actions equal to more
conversions which naturally leads to more consumers
and more money.
They generate valuable data and understandings when
linked to specific campaigns, content or CTA. Business
can easily know which channels are producing high
leads, which subjects/offerings are of high interest, or
which are the high performing campaigns.
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7. They improve the performance of paid search
campaigns as these are highly depended on Click
Through Rates (CTR) and CTR is highly
influenced by the landing pages.
They may contain or link to a form which prompts
the users to provide personal information, like
name, email address, phone number, or company
details. Such details can be extremely useful for the
business as it increases their contact database
(email list).
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8. 5
Tips To Increase
Your Landing Page
Conversion Rate
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9. apollineadiju.com
1Keep It Minimal

10. A landing page’s design should be clear and minimal, in order to avoid any
confusion among visitors.
An appealing and simple design may lead to more impressive results than an
overstuffed page, especially if it manages to serve its purpose.
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11. apollineadiju.com
2
Use Meaningful
And Attractive
Headlines

12. Headlines can make or break your website or landing page. The most successful
headlines are the ones which make use of emotional triggers, like humor, empathy
or a comforting feeling.
Remember to make them unique, easy to understand and even easier to identify
with the user’s needs.
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13. apollineadiju.com
3Have a Clear
CTA

14. One of the most important elements of a landing page is the Calls to Action (CTA).
Your call-to-action should contain your message in the most appealing way, both
aesthetically and functionally.
It’s not always easy to achieve this without the proper testing before, so be prepared
to experiment with the effect of colors, shapes, sizes, and fonts for your CTA.
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15. apollineadiju.com
4Use Right
Visuals

16. Content is vital, but visuals play a significant role in bringing out the required
emotions to make users take action.
To make a message stand out, all the images used on the landing page should be
in synchronization with the content. There’s no need to fill a landing page with
stock images just to make it more visual.
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17. apollineadiju.com
5Leave Out
Distractions

18. This makes it more difficult for a landing page to grab a user’s attention, to the
extent that the conversion is achieved and that’s why the page’s design should
leave out as many distractions as possible
Whether it’s a banner, a pop-up, a menu, or an external link, make sure your page’s
design is not blocking you buying funnel and your goal to turn visitors into customers.
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19. Quick Landing Page Tips7 apollineadiju.com

20. Ensure the primary headline of your landing page matches
the ad visitors clicked to get there.
A landing page should have a single purpose and thus a single
focused message.
Use video. It’s been shown to improve conversion by up to 80%.
Show social proof via indicators of your social status.
Test new ideas using A/B testing. Let your customers
decide which message works best for them.
Simplify your copy using bullets.
Segment by traffic source. Send your PPC, email, social media,
organic and banner traffic to separate landing pages for better
message match and measurability.
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21. Getting quality traffic to your website and landing page is difficult and expensive,
so don't waste it!
Continually optimizing, testing, and improving your landing page will always do a better
job of converting quality traffic into leads and contacts.
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22. Let’s Talk!
Want to know more?
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