new brand baby care RSPL company gurgaon

1. Personal care & Baby care
Market Forecast

2. Personal Care market size (approx.)
• Value: 34+ billion tk (yearly)
• CAGR: 9%
• 3 years forecast:
34.24
37.32
40.68
44.34
0
5
10
15
20
25
30
35
40
45
50
2020 2021 2022 2023
Personal Care (in billion tk)

3. Personal Care Target & Marketing Expense
• Placement target (1st yr):
• 10,000+ current high value outlets (Retail+WS),
additional 3000+ new channel outlets.
• Min 800 tk sales per outlets, in 1 frequency/week
(4x in a month)
• Value target: 499+ mill. (MS 1.34%)
• Marketing expense: 166.4 mill. (33%)
• Placement target (2nd yr):
• Value target: 698+ mill. (MS 1.72%)
• Marketing expense: 171 mill. (24%)
• Placement target (3rd yr):
• Value target: 978+ mill. (MS 2.21%)
• Marketing expense: 220.8 mill. (23%)
499.2
698.8
978.4
166.4 171 220.8
37.32
40.68
44.34
0
200
400
600
800
1000
1200
30
32
34
36
38
40
42
44
46
2021 2022 2023
Tgt Value (mill) Marketing Exp (mill) Mkt size (billion)
(1.34%)
(1.72%)
(2.21%)

4. Personal Care Marketing Activity Expense
40 39
44
6
8
16
24 24 24
0.8 0.8 0.8
36
60
72
8
14.4
24
9.6
12
24
4 4.8 6.4
8 8 9.6
30
60
72
166.4 171
220.8
-20
30
80
130
180
230
0
10
20
30
40
50
60
70
80
2021 2022 2023
Marketing Expense (mill)
TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total

5. Baby Care market size (approx.)
• Value: 10.5+ billion tk (yearly)
• CAGR: 5.2%
• 3 years forecast:
10.59
11.15
11.73
12.34
9.5
10
10.5
11
11.5
12
12.5
2020 2021 2022 2023
Baby Care (in billion tk)

6. Baby Care Target & Marketing Expense
• Placement target (1st yr):
• 3,000+ current high value outlets (Retail+WS),
additional 1000+ new channel outlets.
• Min 1000 tk sales per outlets, in 1 frequency/week
(4x in a month)
• Value target: 192 mill. (MS 1.72%)
• Marketing expense: 87 mill. (45%)
• Placement target (2nd yr):
• Value target: 240 mill. (MS 2.05%)
• Marketing expense: 86.2 mill. (36%)
• Placement target (3rd yr):
• Value target: 300 mill. (MS 2.43%)
• Marketing expense: 104.4 mill. (35%)
192
240
300
87 86.2
104.4
11.15
11.73
12.34
0
50
100
150
200
250
300
350
8
9
10
11
12
13
2021 2022 2023
Tgt Value (mill) Marketing Exp (mill) Mkt size (billion)
(1.72%)
(2.05%)
(2.43%)

7. Baby Care Marketing Activity Expense
33
31
36
4.8
8
9.6
12 12 12
0.4 0.4 0.4
9.6
12
14.4
6.4
9.6
12
6
7.2
12
0.8 1.2 1.6
4 4.8
6.4
10
14.4
24
87 86.2
104.4
0
20
40
60
80
100
0
5
10
15
20
25
30
35
40
2021 2022 2023
Marketing Expense (mill)
TV Press Outdoor Digital Sampling Events & Activation Trade program POSM Outlet branding CP Total