Brandformula Consulting why have a marketing plan 26052016
- 2. Enhancing your brand
Anoverviewof our creative services
6 July 2011
Experienced marketing and business
development professionals:
All our Directors and Senior Consultants have
over 20 years business experience, much of
which has been gained working and advising
in blue-chip financial services organisations.
The team is highly skilled in all aspects of
financial services marketing and business
development, from strategy through to
operational delivery.
Who we are
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- 3. Our business is complex, our marketing plan
would have to be complex
We need to hire a professional marketing
director to have a marketing plan
A plan is too theoretical and doesn’t fit
the reality of our business requirements
We’ve done well without a marketing plan,
why would we need one now?
WHY A STRATEGIC MARKETING PLAN IS RIGHT FOR YOUR BUSINESS
Misconceptions
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- 4. No clear vision and objectives behind the
marketing activity
No measurement of marketing activity
Marketing work based on habits rather than key
requirements to meet business objectives
Marketing initiatives decided individually with
no regards to the overall business objective
Lack of central coordination resulting
in higher costs and inefficiencies
WHY A STRATEGIC MARKETING PLAN IS RIGHT FOR YOUR BUSINESS
Typical issues
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- 5. Marketing activity focused on the
business objectives
Cost savings through economies of scale
and better allocation of marketing investment
More consistency in internal and external
communications leading to increased revenues
and improved brand awareness
Better understanding of the business unit
requirements by the marketing team
WHY A STRATEGIC MARKETING PLAN IS RIGHT FOR YOUR BUSINESS
Benefits of a marketing plan
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- 6. ©brandformula 2016 Page 6
Enhancing your brand
Anoverviewof our creative services
What is a brand?
Not easy to say simply, but essentially, it is the promise,
the big idea and the expectations that reside in each
customer’s mind about a product, service or company.
People can come to love brands, trust them and believe in
their superiority.
How do we shape brands?
One key area is brand identity. While brands speak
to the mind and heart, brand identity is tangible and
appeals to the senses. Brand identity is the visual and
verbal expression of a brand. Identity supports, expresses,
communicates and visualises the brand.
And that is what a are –
brand identity specialists
We can do it all – top to bottom, or we can do individual
elements. Whatever we do, we aim to produce work that
enhances and supports your brand and ultimately adds
value to it.
SECTION 1
If you would like to talk through
how we could create or enhance your
strategic marketing plan, please contact:
Antoine Guerin
Managing Director
e aguerin@brandformula.co.uk
t +44 (0)20 7265 7880
brandformula Consulting
Fourth Floor,
5 London Wall Buildings
London EC2M 5NS
www.brandformulaconsulting.com
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