1. Project by Anthony Felt
The KÖLD project started as a business idea combining two services, floatation and cryotherapy as a hybrid
physical recovery business.
Initial Phase: Project’s purpose, scope and justification.
- Accepted the contract offer to build a business as a test franchise.
- Conducted a series of meetings with stakeholders to better understand the overall goal and write up the
characteristics of this business.
- A simple Business strategy was written for the initial year of business.
- Created a brand name, KÖLD with a color scheme and style.
- Created revenue projections and estimated total cost of the project.
Planning Phase:
- 3D rendering made for proposed layout on Google Sketch Up (show frame)
- Spent 6 weeks seeking an ideal location.
- Closed a 5 year lease in a bustling part of central Houston.
- Requested bids for planner and interior buildout.
Executing Phase:
- Full demolition and complete interior rebuild was required.
- Demolition began Aug 15th
2015
- Interior buildout began late August.
- New 200 AMP electrical panel was installed to accommodate high electrical use.
- Multiple wall frames and doorways were built. Some walls required extensive drywall, including hush
board to reduce noise interference.
- Adjustments to existing A/C were made.
- Major plumbing work, including new water lines were installed into the foundation.
- Custom showers we’re built into the space.
- Equipment installation began in October.
- Float pods were installed over a week long period.
- The Cryotherapy unit was delivered and installed within a day.
- Washer/dryer, mop sink, and a new toilet we’re installed in Late October.
- Changing booths were custom made using a metal pipe frame and curtains.
- Interior buildout finalized in early December 2015.
Monitoring and Controlling Phase:
- All permits with the city, including the Certificate of Occupancy finalized on Jan 2nd
, 2016.
- Training employees to new services and updates within the business.
- Adjusting prices and offers based off indications from revenue and client choices.
- Created several different marketing campaigns to gain exposure and determine which produces the
greatest return on investment through careful tracking.

2. Closing Phase:
- Creating a more efficient processes to all of KÖLD’s operations.
- Fix any minor issues and obstacles.
- Maintain a great reputation to our clientele.
Obstacles and Challenges:
- Closing a space without a personal guarantee.
- Dispute over A/C system with neighboring tenant.
- Houston Permitting center delay
- Equipment lacked UL certification. Needed 3rd
party inspection.
- Electrical panel limitations.
- Creating a quiet, insulated environment for the Floatation pods.
Considerable planning went into the layout
to complement the limited space we had
available.
Minor adjustments had to be made. I was
able to accomplish this without running
behind schedule.
The lease required a complete interior
demolition and build out.

3. The buildout cost $50,000. New electrical panel and layout.
Demolition and initial buildout Logo and color scheme coming along
The entire buildout was completed on schedule Equipment installs

4. Float rooms are double insulated Cryotherapy room with adjustable changing booths
The final product The business has fantastic exposure along a busy street
First 6 months of Revenue
KÖLD CRYOTHERAPY AND FLOATATION
Jan Feb Mar Apr May Jun
Cryo Session Revenue 4,492.18$ 4,997.18$ 9,518.12$ 12,010.00$ 15,091.53$ 15,430.09$
Floatation Session Revenue 330.00$ 653.10$ 1,939.40$ 1,199.48$ 2,343.59$ 3,652.27$
Aggregate Revenue 4,822.18$ 5,650.28$ 11,457.52$ 13,209.48$ 17,435.12$ 19,082.36$