Digital course MBA 2

1. Customer purchase paths
Multi channel Marketing

2. Objective
Comparison of the customer purchase path through the google
analytical tool “think” .
Comparison between the marketing channel for Brazil and
France for medium companies in the beauty and fitness area.

3. France marketing Channel

4. Brazil Marketing Channel

5. Comparison between France and Brazil
FRANCE BRAZIL
Social Media reference organic paid search
References / sharing & posting email
Organic search / generic paid search Brand paid for search
Brand paid search social / Display click
email
display click

6. French people into beauty and fitness are more likely to
check social media, videos and images, get advices and
reviews in the internet by sharing and posting and then look
on the web.
Brazilian people at the contrary will more focus about
recommendations and search engine machines to see products
before they sign up to newsletter and then check what happens
in social media.

7. Marketing strategy for France
Tutorial of wellness on youtube
Link to Share on twitter and facebook
Links to specialized websites, sign up for newsletter
e-mail marketing for wellness products and centers
(promotion, coupons)
Pop up adds

8. Marketing strategy for Brazil
Discovery of products with SEM and recommendations
Send coupons and promotion by email
link to paid advertized and social medias
Pop up ads