1. Resume Content for Bose Retail Intelligence Program
ThirdChannel’s Bose Retail Intelligence Program
Anthony Buccella
Merchandising Agent
Dec 2014 through Mar 2015 Buffalo, NY
Act as the exclusive in-store visual merchandising and educational agent
for Bose new products within National Accounts as an extension of the
Bose Sell Through Marketing Team. Accelerated brand awareness and
drove sell-thru for Bose’s products in Best Buy and Target stores.
Worked to strengthen Bose’s partnership with National Accounts by
assisting the store with merchandising support and associate education to
drive higher product sell through and optimizing the consumer shopping
experience.
 Completed 3 strategy trainings, as well as continued training on a
monthly basis.
 Educated store staff and consumers about the Bose brand and all new
Bose products.
 Ensured Bose SoundTouch speakers along with other select products
were exceptionally merchandised in 5 separate stores on behalf of the
brand.
 Collected in-store intelligence for the Bose brand, capturing and
reporting on low inventory situations, product display conditions and in-
store brand awareness.
 Built stronger professional relationships with store managers and
associates in the retailers.
 Provided Bose brand with field feedback on sales activities as well as
insights to increase consumer sell through.
Keywords: ThirdChannel, 3C, Bose, National Accounts, Best Buy, Target
Stores, Merchandise, Sales, Education, Marketing, Branding, Business,
Retail, Brand Awareness