Barbara Benjamin
1 SlideShare 1 Follower
Personal Information
Organization / Workplace
United States United States
Occupation
President of Consumer Connections LLC
Industry
Advertising / Marketing / PR
Website
http://consumer-connections.net
About
Senior Consumer Insights & Analytics leader Uses social media insights to drive growth Social conversation used to develop Leading Indicators, Conversation Landscapes & new products Works with global marketing & insights teams to develop growth and innovation strategy Relentless focus on Voice of the Customer Innovative idea generator and tool creator Excels at developing new product propositions that redefine a brand and category: improved volume forecast by 20%+ Core Expertise: - Team builder / leader - Lead teams of 8-15 analytic, research & shopper insights professionals - Senior Leader / Leadership Team Partner - Corporate-wide Impact - Highly analytical AND highly creative ...
Contact Details
Tags
marketing mix marketing mix modeling analytics roi text social conversation
See more

Presentations

(1)

Conversation Analytics for Customer Experience

8 years ago • 3442 Views
Personal Information
Organization / Workplace
United States United States
Occupation
President of Consumer Connections LLC
Industry
Advertising / Marketing / PR
Website
http://consumer-connections.net
About
Senior Consumer Insights & Analytics leader Uses social media insights to drive growth Social conversation used to develop Leading Indicators, Conversation Landscapes & new products Works with global marketing & insights teams to develop growth and innovation strategy Relentless focus on Voice of the Customer Innovative idea generator and tool creator Excels at developing new product propositions that redefine a brand and category: improved volume forecast by 20%+ Core Expertise: - Team builder / leader - Lead teams of 8-15 analytic, research & shopper insights professionals - Senior Leader / Leadership Team Partner - Corporate-wide Impact - Highly analytical AND highly creative ...
Tags
marketing mix marketing mix modeling analytics roi text social conversation
See more