Slides showing how to overcome catalog issues for our eCommerce business

1. 1P a g e
Driving Growth Through Reliable
and Faster Catalog Management

2. 2P a g e
#sellanywherefaster
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@Vinculum_IT
@Vinculumgroup

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Speaker
Sachin Jain
Product Manager, Automated Catalog Listing at Vinculum Group
15 years experience in the information technology and services
industry.
Strong information technology professional skilled in Requirements
Analysis, process automation and product development using agile
methodologies.
Profile Details

4. 4P a g e
BeforeWeBegin
Submit your questions anytime.
We’ll do Q&A at the end
We will send you the recording
and slides

5. 5P a g eI M A G I N E
Know about Vinculum Solutions.
Company Introduction
Get to know about Catalog Management and its benefits
eCommerce Catalog Management
What is it, Why is it important, and How can we help you
Automated Catalog listing
Multiple Different Formats of Data sharing
Problem Statement
Who and How to manage your catalog
Target Audience
“To help you understand
What’s, Why’s and How’s of
catalog management”
Advantages of automating your catalog
Product Offering and Tour

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Introduction

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Software enabling the e-Commerce Ecosystem

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AWARDS RECOGNITIONS

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e-Commerce
2019
and ahead

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1336
1548
1845
2304
2842
3453
4135
4878
0
1000
2000
3000
4000
5000
6000SalesinbillionU.S.dollars
Years
2014 2015 2016 2017 2018 2019 2020 2021
© Statista 2019
Retail e-commerce sales worldwide from 2014 to 2021
(in billion U.S. dollars)

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©ET
eCom Sales By Category
Mobiles Other Electronics Fashion Home FMCG Others
In 2021, over 2.14 billion people worldwide are expected to buy goods and services online,
which is a 11.45% growth in two years.

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Amazon.com

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MoreCatalog
Lesser Effort
Faster Go-to-
market

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SKUs Managed – 6 Million+
Marketplaces Integrated
40+
Categories Served
25+
AutomatedCatalog
Management

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• Fashion & Accessories
• Beauty & Personal Care
• Mobile &Accessories
• Home and Kitchen
• FMCG
100+ SKUs
(per month on 3-4
Marketplaces)
Focus Category Average new SKUs launched
of such Sellers
Most Repeated Scenarios
o Catalog Upload issues
o Image Sync errors

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Without an effective catalog
management process, its easy to lose
business and your brand suffers from
creating that omnichannel view to
consumers.
Automated Catalog
Listing

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Problem Statement

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ProblemStatement
• Multiple Different Formats of Data sharing
• Different terminology
• Simplified master data
sheet for import
• Marketplaces ready to
upload catalog
• Faster go to market
• Reduced cost to upload
catalog
• Higher margin
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Pain Relievers Gains Expected

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ProblemStatement
• Marketplace specific image
size and resolution
• Image uploaded on
marketplace preferred
hosting platform such as
Dropbox or AWS
• Eliminate manual copy
paste errors
• Faster catalog approvals
Pain Relievers Gains Expected
• Different Image guidelines regarding size, resolution and
hosting
• Differential pricing and promotions

20. 20P a g e 20P a g e
Target
Audience
• Brands selling on multiple marketplaces across
different geographies
• Cataloging Service providers
• Brand Distributers selling on multiple
marketplaces

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CMS Product tour -

22. 22P a g e
Q&A

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GetinTouch
Vinculumgroup
marketing@vinculumgroup.com @vinculum_IT
@vinculumgroup
Address
Vinculum Solutions Pvt. Ltd.
First Floor, Tower 1, Unitech Infospace, Plot No. 2,
Block B, Noida, Uttar Pradesh - 201307, India.
(0120) 459 4900
www.vinculumgroup.com