1. SRI RAM GOBURDHUN CHARITABLE TRUST
for a community, from the community
Project Why

2. What is Project Why
• Project Why is a Non-Governmental Organisation based in Delhi. It is a
relatively small organisation with 45 employees and is trying to make a
difference through its community centers for 15 years
• It operates through its community centers that are tailored to answer the
specific needs of the underprivileged community it reaches out to
• The heart of Project Why are its Community Centers build with the help of
people from within the communties. Today Project Why has established
five community centers reaching out to over 1050 children and 150
women to give them the chance to strive for a better future.
Our projects in our community centers
1. After-school support in the form of shadow schooling
2. After-school activities and a space for joy and fun while
improving social skills.
3. Vocational training for women
4. Basic computer skills
5. Daycare for children and adults with special needs
6. Early intervention for children under six.
7. One free meal for the Yamuna Creche and special need
children
Giri Nagar Govindpuri
Khader Okhla
Yamuna

3. PROJECT WHY CHARTER OF BELIEFS
1. Project Why community centers will be built from the community, for the
community
2. Project Why will constantly ask questions beginning with WHY? For the
communities targeted and its community centers will be flexible to
respond to specific needs while maintaining the core objectives to teach,
employ and empower
3. Project Why will provide a second home for children from very
underprivileged and deprived backgrounds
4. Project Why will welcome everybody irrespective of caste, religion or
family background. There will be no boundaries, always an open door for
everyone.
5. Project Why will make volunteering experience safe and meaningful for
our international and local volunteers
6. Project Why will be open to new ideas and viewpoints from experts and
volunteers to make its community centers more effective
7. Project Why will provide employment and opportunities to people within
the community centers during the day to day operations of Project Why.
8. Project Why will strive to meet all critical needs even those beyond its
core mission to TEACH EMPOY EMPOWER.
TEACH
EMPLOY
EMPOWER

4. Key to our Success
Dedicated people with a large heart
– Project Why is the people , we set up our centers with the help of people from the
community
– Everyone is deeply committed to make a difference in the life of others. We are a hands-
on team that loves to get engaged and involved in the work at our community centers
Large network of international volunteers
– Project Why builds on a large network of volunteers not only donating, but constantly
instilling new ideas and viewpoints.
– They are the ones who bring the world to the Project Why children.
– Through this exposure to different languages and behaviours the staff and community
can enlarge their horizons and feel encouraged in their dreams and aspirations.
Easy Access for everyone to our Community Centers
• Anybody can walk in, apply and get involved. Entry barriers are non-existent as long as
there is space and funding.
• Children and families only have to commit to 1.5 hours per day. This sets a very low entry
barrier for families where children also have duties to support their parents with different
chores.

5. Areas of continuous improvement
For sustaining the operations and growth of Project Why, we are
continuously striving to improve our capabilities
Continuous improvement Areas for Project Why:
1. Building leaders within the community
1. Skill improvement of staff employed from the community
2. Creating more job opportunities
3. Improving capability in Project Why operations
2. Fundraising and Donation Management
3. Improving quality of primary education
4. Improving the basic infrastructure of the centers

6. Building leaders within the community
• Our aim is to create leadership within beneficiaries and thus
planning sustainable and long-term succession. (Like Rani and
Dharmendra)
– an organic and non-formal approach to human resources,
procurement and child protection policies.
– driving force is: acceptance, trust and support from the community.
– Impact of our approach is visible both in the quality and motivation of
staff as well as performance of students.
• Our vision of the future lies in strengthening our existing
capacities and taking them to the next level.

7. Areas in which support is needed
•Strengthening the learning not just to learn, but to work, share and live with
others approach
•Appointing one spoken English teacher per center (4)
•Appointing creative activities teachers
•Workshops, Study outings, Recreational outings
•Career counseling
•Increased contact hours
•Possible support for weaker students who have graduated from courses
Beneficiaries
•Mentoring them to take on responsibilities from Anou
•Communication
•Fund raising
•Creating and managing Internal Systems
•Improving written and spoken English
•Social media
Senior Staff
•Identifying responsibilities
•Identifying staff
•Training
•Resources required
Middle Management
We need funding support for
1. Meeting shortfall to enable
capacity building towards
sustainability
2. Salary for Management Coach
for limited time
3. Funds for English Coach or
Course for senior staff
4. Funds for 4 Spoken English
teachers for each center
5. Funds for workshops, outings,
external professionals

8. Fund Raising and Donation Management
• We have successfully applied the
salesforce.com for non-profit CRM
system and are currently in
implementation
– Get a complete picture of funders and supporters
in one place — including activity history, giving
history, programs and events attended, social
media, and custom information.
– Manage the donation cycle from pledge to
payment including individual donations and
grants.
– Streamline grants prospecting, management and
reporting with automation
•

9. Improving Quality of Primary Education
• Strengthening the learning to
learn, be, do and live with others
approach
• Appointing one spoken English
teacher per center (4)
• Appointing creative activities
teachers
• Workshops, Study outings,
Recreational outings
• Career counseling

10. Improving basic infrastructure of centers
• Repairs and painting
• Purchase of water coolers, fans,
coolers etc.

11. Project Why Profile
• Name of the organisation: SRI RAM GOBURDHUN CHARITABLE TRUST (PROJECT WHY)
• Date of Registration: 7 May 1998
• Registration Number: S 32978 (under the Societies Registration Act XXI of 1860)
• 80 G valid
• 12 A valid
• FCRA: 231660437
• PAN: AABTS4278D
• Bankers: Citibank
• Registered Address: C 15 Chiragh Enclave, New Delhi 110048
• Website: http://projectwhy.org
•
• Field of Intervention: EDUCATION, WOMEN EMPOWERMENT
• Centres and location: GIRI NAGAR, OKHLA PHASE 1, GOVINDPURI,
MADANPUR KHADER
• Fields of activity: After school support for primary and secondary children
Vocational training: computer, sewing, beautician training
Boarding school support
Early intervention (crèche)
Day care for children and adults with special needs
Day school for agricultural labour
Emergency medical support (open heart surgery etc.)
• Number of students: 1050
• Number of women: 160