"Passports Over Property and Local Long Weekenders, Here's What Itineraries Look Like in 2023" presented by Sophia Wilcox at Mumbrella's Travel Marketing Summit 2023
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Passports Over Property and Local Long Weekenders, Here's What Itineraries Look Like in 2023
1.
2. #1 for culture seekers
who live like it matters:
OUR VISION
a compass for those who want con
fi
dence in the
buying and booking choices they make.
Good life. Good company.
3. Good life. Good company.
Travel is #1 contributor to living the good life
2021
Time for a new
Australian dream
2023
Departure lounges
over day jobs
10. Good life. Good company.
01/ All Abroad
Global state
Of mind
72%
Will be prioritising
international travel
over the next 3 years
70%
Are currently
planning an
overseas holiday
54%
Would quit their
job to go travelling
Source: Urban List 2023 Travel Report
11. Good life. Good company.
01/ All Abroad
Investing in the
memory bank
73%
Are currently saving
For a holiday
1 in 3
Have over $3,000
set aside already
Source: Urban List 2023 Travel Report
2 in 3
Are prioritising
saving for travel
over a house deposit
12. Good life. Good company.
01/ All Abroad
Up, Up[grade]
and away
WHICH IS YOUR MOST
COMMONLY BOOKED
ACCOMMODATION STYLE?
Source: Urban List 2023 Travel Report
46%
Hotels
19%
Serviced
Apartments
16%
Boutique
Hotels
14%
Private
Homes
I would consider paying for an upgrade
if I can see the value.
Accommodation upgrade
Flight upgrade
84%
70%
13. Good life. Good company.
01/ All Abroad
Where are Aussies headed?
Source: Urban List 2023 Travel Report
ENGLAND
FRANCE
NEW ZEALAND
INDONESIA
ITALY
JAPAN 16%
16%
12%
17%
12%
19%
Cultural seekers
Have truly global
aspirations jumping
from continent to
continent, creating
new travel mems.
14. Good life. Good company.
01/ All Abroad
When choosing an overseas
destination, what’s most important?
Source: Urban List 2023 Travel Report
42% 50% 78% 84% 74% 47% 37%
Bulk beach
time
Living like
A local
Culture and
history
Incredible
food
Nature and
scenery
Urban
adventures
Great
shopping
15. Good life. Good company.
01/ All Abroad
Trend in
Action
Source: U:L Audience Survey — 2022
3 in 4
Said they’d be more
likely to consider a
destination if
Urban List existed
there
17. Good life. Good company.
02/ Domestic Downtime
Take me away,
not too far
from here 4 in 5
Holiday domestically
2+ times a year
Source: Urban List 2023 Travel Report
2 in 3
Are planning their
next Aussie getaway
right now
18. Good life. Good company.
02/ Domestic Downtime
A break from the
day to day
Source: Urban List 2023 Travel Report
WHEN HOLIDAYING IN AUSTRALIA,
WHAT ARE YOU GENERALLY
TRAVELLING FOR?
Wellness & relaxation
64%
Visiting friends and family
56%
Being active in nature
49%
Food festivals & events
37%
Live music festivals & events
28%
19. Good life. Good company.
02/ Domestic Downtime
Setting the
out of o
ffi
ce
Source: Urban List 2023 Travel Report
1 in 3
Travel for work
72%
Travel domestically
2x a year for work
54%
Stay longer and make
It a workcation
20. Good life. Good company.
02/ Domestic Downtime
What do domestic travellers want
once on the ground?
Source: Urban List 2023 Travel Report
32% 32% 36% 51% 73% 76%
Urban
Adventure
The Arts.
Galleries,
concerts and
theatre
Culture and
history
Bulk beach
time
Nature, scenery
and wildlife
Incredible
food
21. Good life. Good company.
02/ Domestic Downtime
Trend in
Action
22. Let’s
Connect
Good life. Good company.
Soph Wilcox
swilcox@theurbanlist.com
For me, the good life =
Italian Cuisine + Aussie Beaches + English Cocker Spaniels