Vision and Mission define your business. They are as important to a startup as the business canvas model. Stanford teaches that you should do want you can, what adds value and others aren't doing. But when you are founder, you should do somethign that you want to do.

2. OVERVIEW
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Forbes lists ATDC as one of
the ‘Top 12 Incubators That
Are Changing The World’
The Advanced Technology Development Center (ATDC) is a
startup incubator that helps technology entrepreneurs in
Georgia launch and build successful companies
ATDC in 2013
Over 380 ATDC Entrepreneurs
30 Select Companies Raised over $50M in Funding
Over 150 Graduates Raised over $2B in Funding
$1B in Revenue
1554 Tech Jobs in Georgia
47% of Graduates in Public Companies by IPO or
M&A

3. STARTUP CULTURE
Check your
Vision
…Mission, Values and
a dog named Buddy.
Kurt Ronn
@kronn
kronn@AGDventures.com
6/2/2014 KURT RONN @KRONN 3

4. WHAT’S YOU VISION AND MISSION
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My Company Name.
 My Vision
 My Mission

5. FIRST - I’M NOT YOUR LAWYER
The materials presented today in both written and oral
forms are for information only and were prepared for this
meeting. Attendees should consult with their own legal
counsel before taking any actions and should not consider
these materials or discussions to be legal or otherwise
advice. Professional advice should be obtained before
attempting to address any legal situation or problem
- So, don’t blame me.6/2/2014 KURT RONN @KRONN 5

6. KURT RONN @KRONN 6
YOU ARE DELUSIONAL
6/2/2014

7. WITHOUT VISION YOU ARE LOST
 Intentional
wandering is a
good thing for a
startup
 Being lost in your
own woods, isn’t
good.
6/2/2014 KURT RONN @KRONN 7

8.  Vision, Mission and Values define what you
do, how you do it and just as important –
what you don’t do.
>
YOU NEED TO UNDERSTAND “NO”
6/2/2014 KURT RONN @KRONN 8

9. VISION AND MISSION
Vision and Mission
1. What are they?
2. What’s the difference?
Hint: Is it important to have a
written vision and mission
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10. “50 years from know
we’ll be known for…”
 Future vision
 Rarely changes
 Reflect values
Hint: It’s a VISION, so
people need to be
able to follow it –
inspiration would be
nice, too...
VISION IS OUR ULTIMATE OBJECTIVE
6/2/2014 KURT RONN @KRONN 10

11. MISSION IS WHAT WE DO
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This is what we do, who we
do it for and how we do it
 This changes
 Customer Product oriented
 Reflects values
 Hint: Simple is better.

12. VALUES ARE SHARED
Your rituals create your culture
 Ground Rules
We respect others; both
could be correct
 Axioms
Creativity is built upon a
Standard, not in place
of one.
 Behaviors
We ask good questions
Hint: It’s what you do that matters.
6/2/2014 KURT RONN @KRONN 12

13.  Find a company
that you like and
“steal” the bones
of their mission and
vision.
 You don’t have to
start from scratch.
 Don’t plagiarize,
personalize.
STEAL LIKE AN ARTIST
6/2/2014 KURT RONN @KRONN 13

14. EXAMPLES
 Amazon
 Apple
 Coca-Cola
 Google
 Starbucks
 Ritz Carlton
“We make insanely
great products that
change the world.”
6/2/2014 KURT RONN @KRONN 14

15. EXAMPLES
 Amazon
 Apple
 Coca-Cola
 Google
 Starbucks
 Ritz Carlton
“We are ladies and
gentlemen serving
ladies and
gentlemen.”
6/2/2014 KURT RONN @KRONN 15

16. EXAMPLES
 Amazon
 Apple
 Coca-Cola
 Google
 Starbucks
 Ritz Carlton
“Our mission is to
organize the world’s
information and make
it universally
accessible.”
6/2/2014 KURT RONN @KRONN 16

17. …OR OPEN A PIZZA PARLOR
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Stanford Startup Class
1. Can Do
2. Adds Value
3. Nobody’s doing it.
They forgot the most
important part!
 Do you want to do it?

18. ANOTHER GOOD DAY VENTURES
 Every day is another
good day
- Buddy
6/2/2014 KURT RONN @KRONN 18

19. IT’S OKAY TO BE MESSY
1. Start with Vision
2. Define your Mission
3. Add your Values
 Get it down and
then sort it out.
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20. GET IT ALL DOWN, THEN SORT IT OUT
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21. DO WE DO THAT?
 Vision
 Reason for Living
 Legacy
 Mission
 Right Now
 2-5 years
 Rituals
 Values
 Culture
6/2/2014 KURT RONN @KRONN 21

22. WHAT’S OUR CULTURE?
6/2/2014 KURT RONN @KRONN 22

23. CLEAN IT UP
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24. WHAT MAKES IT TO THE TOP?
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25. AGD VENTURES
Every day is another
good day for good,
For profit.
- Thanks, Buddy.
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26. WHAT’S YOU VISION AND MISSION
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AGD Ventures
 Every Day is Another Good Day. For Good,
For Profit.
 Fifty years from now, when we March on
Washington (MOW2063) Atlanta and the
state of Georgia will be know for job
creation and innovation because… We did
this today.

27. TIME TO SHARE
 My Company’s
name is…
 My Vision is..
 My Mission is…
6/2/2014 KURT RONN @KRONN 27

28. SHARE AGAIN
 Simply better?
 Vision is timeless
 Mission changes
every 2-5 years
6/2/2014 KURT RONN @KRONN 28

29. PLENTY OF ADVICE ON INTERNET
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Jim Collins, author, Good to Great
 Online Tools
http://www.jimcollins.com/tools.html
 Vision Framework (PDF)
http://www.jimcollins.com/tools/vision-
framework.pdf

30. KURT RONN @KRONN6/2/2014 30
BOOKS I LOVE