Young Cannes Lions Belarus 2019, Client. Team 3

1. R Group is an international transport company
carrying cargo from Europe to Russia and Asia
by road.
R Group is a B2B-company with customers
from the USA, Europe, CIS, the United Arab
Emirates, Singapore, etc.
transportation orders
every years
number
of clients
15 000 -
1000 -
COMPANY OWERVIEW

2. There are types of violence in which a person doesn’t
realize that he is being adversely affected. Considered
as part of a relationship.
Victims of violence don’t want to bring these cases
outside the family. Theme is tabooed.
BACKGROUND
Every third woman in the world has been subjected
to some form of violence from a partner. 1
2
3

3. TARGET AUDIENCE
INSIGHT
I want to help, but I don’t know how. I'm afraid
to take responsibility for the "protection"
of another. It's easier not to know.
Men and women who haven’t
personally experienced violence,
but know cases of such violence

4. IDEA
HOW IT WORKS?
R Group takes care of your shipment.
What about your personal defense?
R Group communicate with the audience
using the messengers (Skype,Telegram).
We create a chat-bot «Carrier»
to order shipping services.
Aſter all questions about transportation,
he offers additional"care services". Each
of which protects against a certain type
of violence.
Hi! Will we start the carriage?
Yes! Let’s do it!
What will we ship?

5. Cargo insurance.
(«Do you know the feeling of fear?»)
Load fastening.
(«A belt is protection. Do you agree?»)
Trucking cargo access.
(«Do you know the total control of your life?»)
Packing cargo.
(«Do you know the limits of your personal
space?»)
economic
violence
psychological
violence
physical
violence
sexual
violence

6. For us For customers For UNFPA
Full service
Facilitation of the order
process
Cargo safety
Internationalization
of the topic
4 forms of violence
voiced
New service
Additional profits

7. KPI
450 communications with a chat-bot
in the first month of work
More than 1 million people see ads
on company trucks
Increase in orders for additional
services by 30%
Increase in client audience by 15%
due to social position