Young Cannes Lions Belarus 2019, Media. Team 5

1. TO INCREASE AWARENESS AND
RECOGNITION OF THE PROBLEM OF
GENDER-BASED VIOLENCE AND ALL
ITS FORMS (EMOTIONAL, PHYSICAL,
ECONOMIC AND SEXUAL)
CHALLENGE

2. ANY VIOLENCE STARTS WITH A
SMALL SIGNS - VERBAL ABUSE.
IF WE IGNORE THE VERBAL
ABUSE AND AGGRESSION – IT
CAN LEAD TO EMOTIONAL,
PHYSICAL, ECONOMICAL OR
SEXUAL VIOLENCE
BACKGROUND

3. I CAN’T SUSPECT THAT MY
COMMUNICATION IN EVERYDAY
LIFE MAY BE A SIGN OF
VIOLENCE
INSIGHT

4. TO HELP TO RECOGNIZE
VIOLENCE AT AN EARLY STAGE
IN ORDER TO PREVENT ITS
EXTREME FORMS (PHYSICAL
OR SEXUAL VIOLENCE)
STRATEGY

5. MESSAGE
THE VIOLENCE
STARTS SO

6. ACTIVATIONS
IN THE MOST POPULAR
MESSENGER IN BELARUS
(VK.COM)
WE’LL CREATE A SPECIAL
WORD-MARKER FOR
WORDS/PHRASES THAT MAY
BE A SIGN OF VIOLENCE
THANKS TO THE “HINT”
FUNCTION, A WARNING
MESSAGE WILL APPEAR
NEXT TO THE
“DANGEROUS” WORDS OR
PHRASES, INDICATING THE
TYPE OF VIOLENCE AND A
LINK TO THE UNFPA SITE
THE EMOTIONNAL VIOLENCE STARTS SO
See more information at
THE SEXUAL ABUSE STARTS SO
See more information at

7. CAMPAIGN DEVELOPMENT
CHAT BOT "RECOGNIZE THE VIOLENCE"
YOU CAN COPY THE CORRESPONDENCE WITH
THE PERSON IN THE RELATIONSHIP YOU ARE
WITH AND FIND OUT THE PERCENTAGE OF
PHRASES AND WORDS THAT CAN BE SIGNAL OF
VIOLENCE IN YOUR DIRECTION.

8. SUMMARY
INSIGHTCHALLENGE BACKGROUND
To increase
awareness and
recognition of the
problem of gender-
based violence and
all its forms
The verbal abuse and
aggression – it can
lead to emotional,
physical, economical
or sexual violence
I can’t suspect that
my communication in
everyday life may be
a sign of violence
STRATEGY
To help to recognize
violence at an early
stage in order to
prevent its extreme
forms
MESSAGE
THE VIOLENCE
STARTS SO
ACTIVATION AND DEVELOPMENT
A special word-marker for words/phrases that may be a sign of violence. Than the creation of a chat bot that can determinate
the percentage of violence in everyday dialogues.