Young Cannes Lions Belarus 2019, Cyber. Team 6

1. TASK
To explain people 18-44 years, who live in Belarus, what
means a violence, reveal it and encourage to fight him

2. PROBLEM
People can’t recognize violence,
even if they are a witness…

3. INSIGHT
I would like to help the victims of violence, but I am not
ready to do it on my own, because I’m afraid to make a
mistake and make it worse

4. SOLUTION
Smart Voice
assistant+Gboard
if you can’t recognize the violence, you
need an assistants

5. WHAT WE USED
website
Google voice assistant Gboard*
*a keyboard that recognizes user requests for suspicion of violence

6. VOICE ASSISTANT - HOW IT WORKS
Voice assistant reacts on special words, phrase and tone of voice around user and
gives a signal of specific type of violence. The list of words and phrases is made by
specialists.
If you got a signal (notification) – assistant suggests articles, videos or contacts of
specialists. This simple tool will supported on our website and media campaign.
Besides, assistant can be your personal
consultant in cases if you was a witness
of violence. It gives you advices how you
can help to victim

7. GBOARD – HOW IT WORKS
The user enters a query into the browser: «my
sister often quarrels with her husband, what
should I do?»
Even before the user writes the phrase to the end,
a notification will appear above the keyboard: it’s
possible that the husband is committing
psychological or emotional violence (depending
on the request). the user will be able to go to the
website and read the info by this notification.

8. TOTAL
• Users don’t need to download an app or something else, they are using a tool in their
smartphone
• Audience get knowledge and learn to recognize signs of violence with assistants
• You can use tools anywhere and anytime
• Assistants respond promptly and replenish the stock of triggers