Innovating the field of visual place recognition - a new generation of future cars and a more informative world. White Raven's branding is essential to its user experience. This document was created to help communicate White Raven's branding guidelines for future usage of the platform. It is needed to ensure that the brand maintains a consistent look and feel regardless of the platform where it’s being used, and this requires strict dedication to standards. This guide is provided to keep the White Raven brand focused and unique.