Luminate Brand Book
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- 2. Luminate’s branding isessential to its user experience. This document was created to help communicate Luminate’s branding guidelines for future usage of the platform. It is needed to ensure that the brand maintains a consistent look and feel regardless of the platform where it’s being used, and this requires strict dedication to standards. This guide is provided to keep the Luminate brand focused and unique.
- 3. Table of Contents 03 04 Introduction 09 LogoUsage 13 Typography 05 Core Values 10 Incorrect Logo Usage 14 Tagline & Emblem 15 Graphic Elements 06 Copy & Tone of Voice 11 Color Palette
- 4. Introduction Luminate is aunique security platform, designed to provide organizations with an easy and safe access to network applications on any device or infrastructure known today. It allows CISOs, CIOs and CTOs to secure an access to all corporate resources to their employees from anywhere in the world, while preventing any risk of network-based attacks. Luminate’s software-as-a- service agentless solution delivers a hassle-free access on any data center - on-premises, private or public cloud. It takes Google BeyondCorp philosophy and transforms security within corporate IT networks. With the rise of the cloud, complex hybrid environments and workforce mobility, remote users are becoming more and more dependant on instant access to network applications. This creates security complications and presents a serious challenge for both IT and security professionals. Luminate provides a broad and quick access to key cloud resources, without exposing the entire network. It uses software defined perimeter principles to allow authorised users to get on-demand access, while giving insight and securing each action performed by users inside corporate applications and services. IT network and security executives to embrace the digital transformation and focus on the job at task. Luminate helps process data and make amendments without worrying about information fraud or transition costs, while letting businesses scale, exercise more predictable budgeting and protect their assets. Luminate introduces the next generation of security, turning a complex service into a highly scalable and distributed one-click practice. 04
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- 6. 06 Luminate provides companieswith full confidence to operate and control their data, eliminating the need for any VPN network connections. It enables companies to move quicker and focus on the task at hand. Luminate seeks to empower businesses by facilitating multiple network operations, rather than complicate the existing processes. The IT teams no longer slow down the business but on the contrary they aid it in adapting to new applications and supporting migration to the cloud. Luminate supports infrastructure as a code, implementing new applications in minutes. One must project these two values in all brand materials, including imagery and text. Luminate disrupts the way enterprises provide access to corporate applications and services. It strikes to deliver a distinctively new and advanced experience with the technology that confronts all known processes by introducing a simple solution to a complicated endeavour. One cannot keep using yesterday's tools to address the threats and challenges of today, but must always evolve to meet the needs of a changing landscape. Luminate does not require deployment nor maintenance of any security gateway or endpoint agent nor changes to the existing security configuration. The technology is designed to deliver the highest quality of service, one that is guaranteed to be monitored and governed. Operating in the infrastructure and security ecosystem, one have reliable products, services and people. Luminate’s culture demands uncompromising honesty, truthful conduct, task ownership and timely escalation. All access to corporate resources must be monitored and governed at all times. It is important to promote this degree of trustworthiness and practical workability when referring to the brand. It is important to promote this degree of trustworthiness and practical workability when referring to the brand. ReliabilityInnovativeness & Simplification Enablement & Flexability
- 7. 07 Luminate technology isdeveloped through extensive research and development, bringing the highest quality product for today’s IT and security senior executives and their teams. The tone of voice, therefore, must project expertise, credibility, and reliability throughout all marketing channels. This needs to be translated to copy through structured phrasing and clear wording. One must use inspiring statements and challenge the status quo, with an intention of igniting one’s imagination about countless Copy & Tone of Voice possibilities and benefits of the technology. Change to existing methods should be promoted throughout all copy, thus reflecting the dynamic nature of the platform. The voice must project transparency and integrity by keeping text topic related and backing up data with academic or industry related statistics. The copy should also reflect the intuitiveness of the platform, describe the UX-oriented values and emphasize security and freedom aspects of the usage. One must inject professionalism, keep the copy crisp and definitive, while recognisable to IT related functions of the company.
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- 9. Luminate's logo isa touchstone of the brand and one of its most valuable assets. Background Colors - The preferred way to use the Luminate logo is on a light grey or a white background. The logo can also be used on a blue background in white and yellow. Logo Usage 09
- 10. DON'T 1. Change thelogo's orientation. 2. Add extraneous effects to the logo. This includes but it is not limited to: bevel and emboss, lighting effects and drop shadows. 3. Place the logo on busy background. 4. Change the logo colors. 5. Change the logo proportions. 6. Make alterations, additions or substitutions to the words and colors contained in the logo. 1. 3. 5. 2. 4. 6. Incorrect Logo Usage 10
- 11. Color is apowerful tool that provides a quick means of identification. The Luminate color palette includes primary and secondary palettes. PRIMARY COLOR PALETTE The primary colors are navy blue and yellow, chosen with the intention to represent the brand's product and name, and it's Innovativeness and reliability values as well. SUPPORTING COLORS The supporting colors are white and light grey, chosen to contrast the primary pallette. they will be used mostly for backgrounds or as a text color in a negative design. they will almost always have a significant presence compared to the primary colors, to bring them out. Supporting colors Primary colors HEX RGB HEX RGB #033d78 03 61 120 #f1bb52 241 187 82 HEX RGB HEX RGB #ededed 237 237 237 #ffffff 255 255 255 Colors 11
- 12. Additional Colors 12 HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB HEX RGB #1a2741 26 3965 #1f3250 31 50 80 #253f71 37 63 113 #878787 135 135 135 #14253e 20 37 62 #223a66 34 58 102 #224071 34 64 113 #f6f7f7 246 247 247 #192741 25 39 65 #f1ba52 241 186 82 #1c4075 28 64 117 #ebab4a 235 171 74 #203250 32 50 80 #283f6e 40 63 110 #6d7c98 109 124 152 #f9b935 249 185 53
- 13. Helvetica Neue -Bold Helvetica Neue - Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Aa Aa Typography is a key element to communicating a unified personality for Luminate. We have selected Helvetica Neue as our font. Helvetica Neue is a sans-serif typeface optimized for uses across print, web, and mobile interfaces. The typeface is highly legible on screen and in small sizes. It is a strong and very reliable font, aligns perfectly with the brand's values and product. When using Helvetica Neue for body copy, use it in a sentence case. Usually, title font size needs to be two times the size of the body font size. 13 Typography
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