2. We all know a good thing when we see one. People can spot a marketing message a mile
off. And there’s simply too many of them in the world. But it doesn’t need to be this way.
The brands people spend time with, share and buy from are the brands that offer us
something better. Something more authentic, purposeful and responsible.
We focus on helping brands define their story. And then share it in the most meaningful,
relevant and interesting way. This helps brands become more vital, more purposeful,
more valuable.
Because choice beats interruption every time. And people choose good stories.
Storytelling+Innovation
Ideas for the 21st Century
We’re here to help brands put good things into the world
5. New technology has brought new ways of telling stories.
And lots of opportunities for brands.
Here are a couple of recent examples.
6. Tomorrow Land and YouTube 360
360 degree video make the viewer feel like they are actually there. So why not use it to sell one of Europe’s biggest
electronic music festivals?
Tomorrow Land have used YouTube’s brand new functionality to bring viewers into the party. You can’t help be
charmed, if a little scared at its rave-tactic impact.
http://tinyurl.com/lcuurp5
YouTube 360 playlist: http://tinyurl.com/nbnr88z
7. Snapchat and National Geographic
National Geographic have helped launch Snapchat’s Discover feature - where bundles of stories are published that
disappear after 24 hours.
National Geographic publishes five snaps a day with content that is a mix of short-form video, articles and photo-
driven stories about travel and adventure. It has also experimented with creating original Snapchat quizzes.
http://tinyurl.com/ml98gcu
http://tinyurl.com/lcuurp5http://tinyurl.com/lcuurp5
8. Tinder and Ex Machina
New movie Ex Machina used Tinder to promote their launch. They created a fake profile “Ava” who when matched asked
questions such as “Have you ever been in love?” and “What makes you human” before ultimately sending a link to her
Instagram page which information about the movie.
http://tinyurl.com/k739cpa
9. Instagram and Gap
Gap have used Instagram’s video functionality to create a micro series of 12 15-second videos which tell the story of budding
love between two people. As the series progresses, the pair begin to grapple with whether or not this life of theirs is real or
some kind of digital fabrication not completely within their own control. Obviously with Gap clothes featured throughout.
http://tinyurl.com/nboday4
10. Tumblr and Jose Cuervo
Jose Cuervo wanted to create the first Margarita frozen in space. They created a Tumblr blog to record the preparations,
countdown and behind the scene footage and the video of the first Margarita being frozen in space, and drunk back on earth.
http://tinyurl.com/opqc3sw
11. Interactive journalism
Amex embedded a reporting team in a fast-growing startup for three months to create a multimedia documentary, “The Journey.”
The seven-chapter series of essays, videos and photographs follows “The Buchi Mamas,” as they start their business.
http://tinyurl.com/kb4jmoz
12. Marvel and the Florida Citrus
Marvel has teamed up with Florida orange growers to create Captain Citrus, a new health-conscious hero who truly appreciates
the nutritional value of orange juice. Captain Citrus comes from a mammoth orange grove and fights evil—all with a little help
from superpowers derived from the sun. They have dropped of 1 million comic books in classrooms across the US.
http://tinyurl.com/l9k85xn
14. We believe how you work affects what you can produce
Researchers
TechnologistsStorytellers
“Creativity is not the first step.
Creativity is every step.”
Ed Catmull, Pixar
Planning Creative Production
The conventional production line for advertising has a
solution bias towards their own production overhead.
End-to-end collaboration unlocks
greater possibility
15. Because the solution can be different each time,
we don’t always use the same toolset
DIRECTOR
PRODUCER
Producer, director offers consistent
control
Researchers
TechnologistsStorytellers
Specialist
Specialist
Specialist
Specialist
Small, core team
The right people for the
right problem
