This case study describes the logo design process for GAAMAC, a global initiative that aims to prevent atrocities such as genocide and war crimes. The design team created initial sketches showing a platform to represent GAAMAC's role in connecting states and organizations. They developed semi-finished logo options and versions for website and mobile applications. The final logo was selected to represent GAAMAC's mission of providing a forum to help countries develop national strategies for preventing mass violence and human rights abuses.
2. Company background work
GAAMAC is a global
inclusive state-led initiative to prevent atrocities (genocide, war
crimes, ethnic cleansing, crimes against humanity)
It provides a platform
for exchange, dialogue, and dissemination of learning and good
practice on prevention
GAAMAC supports States
to build their capacities to prevent atrocities as well as to develop and
implement national preventive strategies
