2. Augmented Reality (AR): What is it?
Immediate
Reality
Digital
Information
Augmented Reality
When our reality
morphs into a
magical,
“augmented” one
through digital
information
Including, but not
limited to, on page
videos, explanatory
audios, web pages
and animated objects
4. Relatability
Through association of
information with the
immediate reality of the
perceiver
Memorability
Through sensory
experience of the data
getting integrated with
the immediate
surroundings of the
perceiver
Comprehensibility
Through sensory
experience of
complicated concepts,
the perceiver is able to
comprehend them more
effectively
Curiosity
Since the
information
engages the
perceiver
through sensory
routes and
gets integrated
within the ambit
of his/her experience,
he/she feels
more interested
in the subject
5. The use of AR in
App based engagement
can lead to
Increased
Participation
in information
sharing about
product
Defies temporal and
physical boundaries.
One can directly
experience all the
facilities and
specialties offered
by the organisation
Increased sense of
engagement with
product and its
usage
Linked information
showcasing such as
websites, social
media etc. hence
increasing web
traffic.
6. An augmented customer engagement through
the Voyagerman LivePage APP
Augmented
Elements
Integrated
videos on
document
page
Interactive 3D
elevation on
pages
Relevant web
page link
Embedded
Customised
application
Audio
content for
visually
impaired
readers
Direct call
facilities