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Spoonful Brand Guidelines


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Redesign of Spoonful, an app that helps people manage diet-related health conditions with food.

Published in: Food
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Spoonful Brand Guidelines

  1. 1. Brand Guidelines Spoonful 2020
  2. 2. Let this be your guide. Let’s bring the Spoonful brand to life. In this book, you won’t find a rubber stamp. Rather, you will find the tools to tell a range of visual stories, both inside and outside of Spoonful. Overview
  3. 3. Logo Wordmark Symbol Construction details x base height
  4. 4. Logo
  5. 5. Branded Moment Nutricious, delicious, &gut-friendly.
  6. 6. Kale #05443E LeafyGreen #08A55A BlueSpirulina #2D93FF LemonZest #FCDB72 LimaBean #ECEFE6 CherryTomato #E53E33 Colors
  7. 7. Typography Souvenir. This typeface is great for specialty headlines. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Poppins. This typeface comes in many different varied weights and is great for body copy and brand moments. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
  8. 8. Typography Souvenir Bold Get a spoonful of this. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc in viverra justo. Nulla vel risus augue. Curabitur vel velit at risus lacinia suscipit. Vestibulum semper libero. Poppins (Medium)
  9. 9. Branded Moment Gut-check
  10. 10. Patterns
  11. 11. Illustration Style
  12. 12. Collateral
  13. 13. Collateral
  14. 14. App Icon
  15. 15. App Load Screen
  16. 16. App Load Screen Thankyou Brand Guidelines Spoonful 2020