In this presentation we had tried to give introduction of a business intelligence software using Oralce Business Intelligence (OBIEE).

1. EXPLORATION OF
BUSINESS INTELLIGENCE
USING ORACLE B.I

2. WHAT IS DECISION MAKING?
Leads to commitment
A selection process Thought process
Respond to opportunities

3. DECISION PROCESS
• Decision makers go through a fairly systematic process:
Act on it
Review It
Define the
“Process or Problem”
Develop Alternative
Courses of Action
Select
The “Best” One

4. THE NATURE OF DECISIONS
• Information systems can support decision-making levels.
• These include the three levels of management activity.
 Strategic management
 Tactical management
 Operational management

5. INFORMATION REQUIREMENTS BY
MANAGEMENT LEVEL
Strategic
Management
Tactical
Management
Operational
Management

6. TYPES OF DECISIONS
• The decision fall into one of the following categories:
 Structured Decisions
 Unstructured
 Semi-Structured

7. STRUCTURED DECISIONS
• Structured decisions are repetitive and routine problems for which standard
solutions exist
• Ex: finding an appropriate inventory level, finding an optimal investment
strategy

8. UNSTRUCTURED DECISIONS
• Unstructured decisions are non-routine and complex.
• We cannot specify some procedures to make a decision
• Ex: expanding the business, moving operations to foreign countries.
10%
50%
100%
Business
growth

9. SEMI-STRUCTURED DECISIONS
• Semi-structured decisions fall between structured and unstructured
decisions
• It requires a combination of standard procedures and individual judgment.
• Ex: annual evaluation of employees, trading bonds, setting marketing
budgets for consumer products.

10. MANAGERS AND DECISION MAKING
• It is very difficult for managers to make good decisions without valid, timely
and relevant information:
Number of
alternatives to be
considered is
increasing
Many decisions are
made under time
pressure

11. WHAT IS BUSINESS INTELLIGENCE?
• Technology-drivenprocessforanalyzingdataandpresentingactionableinformation
• Enables the business to make intelligent, fact-based decisions
• BI systems allow a company to:
Gather Store Access Analyze Accelerate
Decision making

12. DIKW MODEL
Raw files and records sitting
on our database
Transform data into meaningful
information e.g. reports
Interpreting reports by identifying trends,
risks and opportunities
Product revamp/relaunch/introduction

13. HOW IMPORTANT IS BI?
Top 10 CIOTechnology Priorities Ranking
Analytics and business intelligence 1
Mobile technologies 2
Cloud computing (SaaS, IaaS, PaaS) 3
Collaboration technologies (workflow) 4
Legacy modernization 5
IT management 6
CRM 7
Virtualization 8
Security 9
ERP Applications 10
Source: Gartner Executive Program Survey - 2013
https://gartner.com/newsroom/id/2304615

14. B.I ARCHITECTURE
Reporting
Data Mining
ETL Data
warehouse
User
Data
Sources
Integration
Services
Data
Management
Services
Analytics &
Reporting
Services
Relational
Database
Files
Others

15. BUSINESS INTELLIGENCE LAYERS
Presentation
Layer
Data Warehouse
Layer
Source Layer
Reporting Analysis
Data warehouse
ExcelFinance Dept. HR Dept. CRM

16. WHY USE BITOOLS?
Actionable data
Diagnose areas of
economizing
Enhanced visibility
Improve decision
making

17. WHY USE BITOOLS?
Time
Making Business Decisions
is a Balance
Data
• With Business Intelligence can get information to you in a timely manner.

18. INTRODUCTIONTO OBIEE
• OBIEE stands for Oracle Business
Intelligence Enterprise Edition
• Analytical Software which
facilitates
 data analysis
 mining and
 publishing capabilities
"...And our business intelligence system
tells you exactly how our business in
performing. I find it best not to look!"

19. ADVANTAGES OF OBIEE
• Simple user manipulation
• No deep technical skills are
required
• Robust customization
• Multi language support
• More time to analyze the
results, less time to produce
reports
• Enables "Single version of
Truth"
"Our dashboards are so
advanced that they
automatically filter out
any bad news"

20. CASE STUDY
ABC Pvt. Ltd.

21. CASE STUDY
Produce analytical reports
Reduce time to generate reports
Enable forecasting
 Centralize data management
 Select new technology
Implement Business Intelligence
 Reduce cost of IT resources
 Demand for analytics reporting
Accurate information to make better
decisions
 OBIEE  Provide actionable data
in timely manner
ChallengesPeople
Organization
Technology
Information system Solution

22. CHALLENGES
• At people level:
 Growing demand for new reporting
and analytics applications platform
 User satisfaction
• At organization level:
 Produce consolidated daily, monthly and yearly reports
 Reports automatically accessible to all departments
 Reduce time taken to produce financial and productivity reports
 Enable forecasting for inventory, procurement, and sales & marketing
• At technology level:
 Increase in cost of IT resources

23. SOLUTION
• Deployed OBIEE to provide direct access reports
• Access to more accurate information to make better decisions
• Easy-to-use solution
• Single point of entry to access reports, charts
and analytical applications

24. RESULTS
• Self-service reporting and analytics platform
• Eliminated the manual preparation and e-mail dissemination
• Enabled real time financial and productivity reports
• Access to more accurate information to make better decisions
• Reduced the total cost of IT resources

25. FEATURES AND BENEFITS OF ORACLE B.I
Provides fully interactive dashboards and reports with a rich variety
of visualizations.
Interactive Dashboards

26. FEATURES AND BENEFITS OF ORACLE B.I
Enables users to create new analyses from scratch or modify existing
analyses without any help from IT
Self Service Interactive
reporting

27. FEATURES AND BENEFITS OF ORACLE B.I
Allows the creation of highly formatted templates, reports, &
documents such as flash reports, checks etc.
Enterprise Reporting

28. FEATURES AND BENEFITS OF ORACLE B.I
Provides a powerful, near-real- time, multi-step alert engine
Proactive Detection and
Alerts
Automated
Notifications

29. FEATURES AND BENEFITS OF ORACLE B.I
Enables users to embed up-to-the-minute corporate data in
Microsoft PowerPoint, Word, and Excel documents
Microsoft Office
Integration

30. FEATURES AND BENEFITS OF ORACLE B.I
Provides users with the ability to interact with all of their business
information on smart phones and tablets
Oracle BI Mobile
Maximize Views
Double-tap to maximize/restore view; utilizes full
consumable real-estate on the device
BI Mobile App Designer
Offline support and fully interactive views on BI
Mobile client
AdvancedVisualizations
Performance Tile, Waterfall, Trellis views enabled
for mobile interactions

31. FEATURES AND BENEFITS OF ORACLE B.I
Allows to visualize analytics data using maps, bringing the
intuitiveness of spatial visualizations
Map-based Spatial
Intelligence

32. THANKYOU